aall2013socialmediapresentation 130708171321-phpapp01

A-4: Social Media and Your Library: Strategies

to Lead the Way

Panelists/Speakers

Jennifer MurrayLaw Library AdministratorMaricopa County Superior

Court Law Library

Kathleen BrownAssistant Director for Public

and Faculty Services,Oklahoma City University

School of Law

Steve LastresDirector of Library & KM,

Debevoise & Plimpton LLP

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Agenda

• Understanding Social Media

• Developing a Social Media Strategy

• Overcoming Barriers

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What Is Social Media?

Web-based and mobile technologies

used internally or externally to turn

communication into

interactive dialogue.

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The New Normal

• Conversations, not messages

• Human, not corporate

• Continuous, not episodic

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Know Your Social Media Platforms

Facebook Twitter Linkedin Pinterest Blogging

Known contacts Unknown contacts Professional contacts known or similar contacts

Everyone

Not real time real time Not real time Not real time Not real time

Not time sensitive Time sensitive Posts Archival Timely Topics

Local News and Events

National Content Professional news and events

Pre and post event All events

complex functionality Simple functionality Simple functionality Complex Functionality

Wordpress and blogger are fairly simple

Wordy Posts Character Limit Image Searching and crediting

As long as you want

Replaced e-mail and IM

Replaced RSS feeds Replaced e-mail and IM and SSRN

Replaced digital photo albums

Replaced traditional scholarship

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Internal Blog/Wiki Forums

Internal Blog/Wiki Forums

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External Blogs

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Steve Hoot suite? Linkedin

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LinkedIn

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LinkedIn

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OCU Law Library Twitter

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GIMLET Stream

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Puron Facebook

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Pinterest

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Tips to Build Social Media Influence• Thank and recognize your patrons• Ask for opinions • Offer up links • Re-tweet your followers• Always Give Credit • Encourage feedback • Monitor and respond regularly to posts • Post photos• Good customer service

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Group Activity

Scenario:•Your law library wants to create an internal blog for your institution, but your institution’s leader does not understand how this would add value to your institution. •How might you overcome this barrier?

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Conduct Buy-In and SWOT Analysis• Administration- provide short articles, tell the

story, highlight facts, down play tech, be aware of in-house competition, demonstrate other social media uses, get them involved, and provide in-house training.

• Staff- approach each as an individual, do not assume the staff knows or uses in house training, and provide time to learn before roll out to the public.

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Create a Social Media Strategy

• Identify which goals to address first

• Put in place learning systems to support the goal

• Determine if you will participate in dialog, support or innovate

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Create a Social Media Strategy

• Decide how open you want to be (remember your audience)

• Use the openness audit to see how open you can be

• Identify your barriers

• Determine what, if any, metrics you will use

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Have a Social Media Strategy?

Who do you want to connect with?

Family? Friends? Co-workers? Business prospects?

What do you want to discuss or not discuss?

Pending cases? Names? Private information? Balance personal and professional information carefully. Ask yourself how information could be misused.

How will you provide information?

Who will have permission to post? How frequently will you commit to posting? What platforms will you use?

How will it be accessed?

Is it publicly shared?

Where will you get your content from?

What topics will you discuss? What will you monitor to identify content? Who will be responsible for creating content?

What are your barriers?

Technological? Ethical? Legal? Political?

Web Resources for Social Media Policies

• King County Law Library Guide– http://www.kcll.org/articles/developing-

law-firm-social-media-policy

• ALL-SIS Social Media Toolkit– http://www.aallnet.org/sections/all/

storage/Marketing-Outreach-Toolkit-2013/Social-Media

• BNA Social Media Law & Policy Report

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We have a question for all of you!

Have you seen a negative social media post about your library? If so, what, if anything did you did? If not, what do you believe you would do if you saw such a post?

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Q&A

Contact Information:

Kathleen Brown ksbrown@okcu.edu

Steve Lastres salastres@debevoise.com

Jennifer Murray murrayj006@superiorcourt.maricopa.gov