a review of current best practices in category management...
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A Review of Current Best Practices in Category Management 2019
Introductory Call
Wednesday 28 August, 9am GMT
Please set your mic to “Mute”
Declan Carolan
Co-Chair ECR Community
Agenda
• Overview of who’s on the call
• Setting the scene – why now, why should companies participate etc.
• Objective of Review
• Scope of the Review
• Proposed Template for Review & Examples
• Next Steps and Timeline
• Feedback and Discussion
• AOB
Attendee List1. Declan Carolan, ECR Ireland
2. Ché McGann, ECR Community
3. Sinead Conmy, Diageo
4. Geraldine Finnegan, Boyne Valley
5. Paul Corcoran, Musgrave Retail Partners
6. Sarah Kearns, Green Isle
7. Aikaterini Troupaki, Coca Cola Hellenic
8. Patricia Garry, Unilever
9. Felix Oster, GSK
10.Gerry Byrne, Shelfstock
11.Stratigoula Vamvali, Henkel
12.Emilie Chalvignac, ECR France
13.Francoise Acca, ECR France
14.Colm Rooney, Shopper Intelligence
15.Claudio Czapski, ECR Brazil
16.Lubov Kelbakh, Mania
17.Ekaterina Litvinenko, ECR Russia
18.Nguyễn Hằng Nga, ECR Vietnam
19.Teresa Mischek-Moritz, ECR Austria
20.Zoe Tsagrassoulis, ECR Greece
21.Akram Roziyev, ECR Kazakhstan
22.Carter Yao, ECR China
23.Luc Demeulenaere, Shopting
Apologies – Dr. Brian Harris
Setting the SceneWhy now?
What are the factors that make 2019 an ideal time to conduct such a review?
• Category management is a chosen focus area for ECR Community in 2019/2020
• 8 years since the publication of the ECR Consumer and Shopper Journey Framework HERE
• Growth of technology, online retailing & changing shopping patterns requires new Cat Man techniques and processes
Setting the Scene Why participate?
• Highlight your company’s credentials & expertise within Category Management.
• Promote business development opportunities with trading partners.
• Contribute to the global development & progression of Category Management.
• Network & interact with the leading global exponents of CatMan during preparatory Conference Calls.
• Gain global exposure.A rising tide lifts all boats
Objective of this Review
Showcase Showcase modern Cat Man techniques and technologies
Identify and share
Identify and share global Cat Man best practice
Create Create a reference guide for Cat Man practitioners
Chart
Chart the development of Cat Man and how it integrates with a holistic approach to joint business planning and serving the shoppers needs
Proposed Format of this Review
Showcase global best practice in Cat Man in the following format1. Insights
Hear from leading experts on the evolution of Cat Man and the latest trends in consumer and shopper insights, new ways of collaborating, new processes and formats.
2. ActionCase studies from retailers and manufacturers on recent Cat Man projects
3. TechnologyCase studies illustrating how certain technologies have been used to advance Category Management e.g. shopper data, shopper insights, AI, apps, planogram development.
Possible Template
Based on the Consumer Goods Forum Food Waste Booklet -https://www.theconsumergoodsforum.com/wp-content/uploads/2017/10/Environmental-Sustainability-Food-Waste-Booklet-2018.pdf
Examples to follow…
Next Steps
Action Deadline Responsibility
Provide initial feedback and suggestions of who else should be involved
End of Aug 2019 Stakeholders
Submission of expressions of interest
End of Sept 2019 Stakeholders
Agree format and template of submission
End of Oct 2019 Steering Committee
Make Go/No Go decision on review End of Oct 2019 Steering Committee
Submit final case study in agreed template
End of Nov 2019 Stakeholders
Draft review document End of Jan 2020 Steering Committee
Publish document March 2020 Steering Committee
Feedback and Discussion
AOB
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