a project presentation on sip

PREPARED BY CHANDRAMA GOSWAMIPGPM09ENROLLMENT NUMBER:-010109021

A Project Presentation on“SCOPE AND OPPORTUNITY OF

VENDING MACHINE IN OOH BUSINESS OF HUL”

INTRODUCTION Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Hindustan Vanaspati Manufacturing companies, Lever Brothers India Limited United Traders Limited are combinedly known as Hindustan Unilever Limited (HUL) The company was ranked number one in the Asia-Pacific region and in India. The company’s turnover is approx Rs.19, 000 crores (for the financial year 2010 – 2011).

HINDUSTAN UNILEVER ‘S BUSINESS IS DIVIDED INTO 3 MAJOR PARTS

General Trade (52%) Lower Price Level products like, Rexona,Lifebuoy etc.

Quality products Ex:-Lakme,Dove etc.

Modern Trade (43%)It mainly deals with retail outlets Ex:-Shopping malls,Big Bazar,Spencers etc.

Institutional Business(5%)Out Of Home

Institutional Business Selling

HINDUSTAN UNILEVER LIMITED CONSTITUENTS 3 SEGMENTS:-

• Ponds• Lux• Close up• Dove• Clear• Fair & Lovely• Pepsodant• Clinic plus• Vaseline etc. Home & Personal Care

• 3 Roses• Annapurna• Brooke Bond Taaza• Bru• Kissan• Knorr• Kwality Wall’s• Lipton• Modern• Red Label• Taj Mahal etc. Food & Beverage

• Mainly, it deals with beverages solution with the help of HOT DIGITAL VENDING MACHINE:-LIPTON BRANDOut of Home division

OUT OF HOME DIVISION

OOH is an arm of HUL that solves f&b requirements by providing vending machines.

Major competitors are as follows:

Product Details

HUL is having total 13 varieties of TEA/COFFEE Premixes

Vending Machines

The Distribution of Premixes:-

HUL FACTORY

Depot

Redistribution Stockiest(RS)

End Customer

Depot

Redistribution Stockiest(RS)

End Customer

The Distribution of Machines

1. HINDUSTAN UNILEVER LIMITED

Key Responsibility AreaMARKET MAPPING COLD CALLING

MEETING RESPECTIVE PERSONQUOTATION IS SUBMITTITED NEGOTIATION

INSTALLATION OF VENDING MACHINE & CLOSE THE DEAL

Market MappingHere I have done the cold callings which includes many areas such as, Dumdum,Nagerbazar,Shyambazar,Barasat,Barrackpore,Dalhousie,Park Street,Kasba,Dunlop,Sec-V, Kakurgachi etc.Total number of cold callings:-450

Negotiation For example: Negotiation between HUL & Bavishi & Bavishi Associates. Todi Mansion,CentralHUL Bavishi & Bavishi AssociatesMonthly consumption(Kg) 20 KG./month stage 1 Machine Rent –6002 Lane MachineTea Premix-260/-kgCoffee Premix-230/-kg

Machine Rent-500Tea Premix-AgreedCoffee Premix:-Agreedstage 2 Rent:-550Raw material: - 20 kg.

Rent:-AgreedRaw material:-10 kg.stage 3 Rent:-600Raw matt: - 10 kg. Agreed on the offer

RECOMMANDATIONSOne important recommendation is to make their (HUL) prices of vending machine and premixes more competitive in the market as its market are being taken away by companies like NESTLE,TATA,GODREJ.They can come up with a one lane small machineAfter sale service to the customers should be improvedThey can come up with some new ideas like, opening a tea stall in shopping malls or at the time of puja, or any other occasion, or provide machines at a discounting rate at the time of winter.

Conclusion