a perfect stormtechnology and disaster education (communications, preparation, response)
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A Perfect Storm
Technology and Disaster Education (Communications, Preparation, Response)
Moderator: Andréa C. Basora
$7.8 $8.7 $9.2$11.1
$13.4
$18.8$23.9 $24.6$25.6
$48.7
$7.5$7.1$6.7$5.6$5.6$4.4
$0
$10
$20
$30
$40
$50
$60
Irene (2011) Jeanne
(2004)
Frances
(2004)
Rita
(2005)
Tornadoes/
T-Storms
(2011)
Tornadoes/
T-Storms
(2011)
Hugo
(1989)
Ivan
(2004)
Charley
(2004)
Wilma
(2005)
Ike
(2008)
Sandy
(2012)
Northridge
(1994)
9/11 Attack
(2001)
Andrew
(1992)
Katrina
(2005)
Hurricane Sandy
Hurricane Irene
Tuscaloosa, AlabamaTornado
Joplin, Missouri Tornado
*Insured Losses, 2012 Dollars, $ Billions
Sources: PCS; Insurance Information Institute inflation adjustments to 2012 dollars using the CPI.
Catastrophes on the Rise:
Most Costly Disasters in U.S. History*
12 of the 16 Most Expensive Events in U.S. History Have Occurred Since 2004
Global Catastrophes: By Type
Types of Catastrophes: Losses & Fatalities
Global Catastrophes: Fatalities
Catastrophes on the Rise
Over 850,000 people
are affected by
disasters each year.
What can we do to
minimize this risk?
Source: University of San Francisco,
MPA Program
(http://onlinempa.usfca.edu/social-
media-infographic/)
Catastrophes on the Rise
Many are turning to digital,
mobile, social platforms for
information:
Before a disaster -
Preparedness and mitigation
guidance
During a disaster - A key
real-time tracking and
information source
After a disaster - Recovery
and rebuilding support
Cyclone Phailin:
Bay of Bengal, October 2013 Over 800,000 people evacuated;
fewer than 50 fatalities
In 1999, a similar storm killed more
than 10,000 in the same area
The difference? Vast improvements
in the country’s infrastructure and
communications systems.
Nearly a billion people routinely use
cellphones in India, up from fewer
than 40 million a decade ago.
Even many of the poorest villages
now have televisions.
Mitigation and Preparedness Apps
FEMA App
Preparedness information
Interactive checklist for emergency
kits
Emergency meeting planner
Information on how to stay safe and
recover after a disaster
Map with FEMA Disaster Recovery
Center locations and Shelters
Suggestions for how the public can
get involved before and after a
disaster
Mitigation and Preparedness Apps
Know Your Plan App
Allows users to create their own,
customized mitigation and disaster
response plan—from strengthening
your home against a hurricane to
planning an evacuation with pets
Provide key mitigation and
preparedness information for a wide
range of disasters
Users can set due dates, chart
progress, share tasks with friends
Integrates Google Crisis Response
maps
Mitigation and Preparedness Apps - Hurricanes
Red Cross Hurricane App
Real time hurricane tracker
app
Users can monitor conditions
in the area or throughout the
storm track
Tips for preparing your family
and home
Tools to find help and let
others know you are safe even
if the power is out
Mitigation and Preparedness Apps - Wildfires
WDSpro Wildfire App
Used to perform wildfire risk assessments
on at-risk properties.
1. Input: User is guided through a wildfire
risk checklist
2. Analysis: Fire Risk Analyst at Wildfire
Defense Systems evaluates submitted data
3. Output: Educational; user-specific
mitigation tips
Advantages:
•Ease of data collection and transfer
•Fire expert analysis
•Quick Report turnaround
•High volume, lower cost reporting option
Meet Our Panelists
Leslie Chapman-Henderson
Federal Alliance for Safe Homes (FLASH)
Corey Pieper
National Weather Service
Wendy Harman
American Red Cross
https://www.ametsoc.org
Federal Alliance for Safe Homes (FLASH)®
Leslie Chapman-Henderson
Founded in 1998
Creating public value for strong, safe and
sustainable homes
The nation’s leading consumer advocate for
disaster safety and mitigation
Mission: Strengthening Homes &
Safeguarding Families
American Red Cross
BASF
FEMA
Florida Division of Emergency Management
The Home Depot
International Code Council (ICC)
Kohler
NOAA/National Weather Service
RenaissanceRe
Simpson Strong-Tie
State Farm Insurance Companies
USAA
WeatherPredict Consulting Inc.
Founding & Legacy Partners
One Message. Many Channels.
What is StormStruck: A Tale of Two Homes?
www.pollev.com/StormStruck
What is Your Storm IQ?
A) Tape windows to protect against shatter and flying objects.
B) Bring loose objects like lawn furniture inside or secure in place.
www.pollev.com/StormStruck
What should you do to protect windows
in high wind events?
Tape Windows? No.
A) Hip roof B) Gable roof
www.pollev.com/StormStruck
Which roof shape performs
better in high winds?
It’s Hip to be Hip
B) Southern Magnolia
www.pollev.com/StormStruck
Which tree will hold up
better in a storm?
A) Native Sand Pine
Head Fake: Southern Magnolia
A/B Testing
Video & 4D Experience
Technology & Gamification
Engagement & Extension
Why It Works
Collage
App, facebook page, sweeps, post cards
Why it Works
Tweet us your suggestions: @FederalAlliance
The Future? You Tell Us…
Be Our Guest at
StormStruck: A Tale of Two Homes® at
INNOVENTIONS at Epcot®
@FederalAlliance
@LCHenderson
Facebook.com/FederalAlliance
YouTube.com/StrongHomes
https://www.ametsoc.org
National Weather Service and Social MediaOur New Paradigm of Communication
Corey Pieper, National Weather Service
Distribution of warnings done directly to via NOAA Weather Radio
Great majority of the communication of that information to the customer is done via intermediaries: – TV and radio media,
– private industry web pages, and
– via local Emergency Managers
Traditional Communication Technology
“NWSChat”• a Jabber/XMPP protocol
• discuss issues directly with core customers
Multimedia briefings
Office web pages
Ham Radio
Very important for communicating information to those core customers and some of the general public
Overall "reach" directly from the NWS was small
Traditional more-direct Communication Tech
Instantly broadened direct– Facebook: 1.7 Likes
– Twitter: 700,000 Followers
– YouTube: 13,000 Subscribers
May 21, 2013 tornado outbreak in N Texas: – A single briefing that morning
from the Forecast office in DFW reached: • 97,000 on Facebook,
• 26,000 on Twitter, and
• 51,000 on YouTube
• Theoretical reach of 174,000 unique people, or around 40x their maximum unique web page visitors per day of 4,500
NWS + Social Media
Training, training, training
– Basics!
– Time management/tools
– Analytics
– Tweetups, live Tweeting, Facebook Q&A, …
– Video production
– Much, much more
Who is our new audience?
Communication style: We’re meteorologists
– A lot of us had never used “Tweetbook”
Learning and Adapting
Building social media community
Setting customer expectations
NWS Policy
Much more training…
What’s next?
Ongoing Work
https://www.ametsoc.org
Informing Disaster Operations in a
Digital WorldWendy Harman, American Red Cross
Characteristics•Timely•Relevant•Accurate•Accessible
Red Cross CoordinationPartner CoordinationGovernment CoordinationClient CoordinationPublic Coordination
Dynamic Information Flows
Source: American Red Cross survey, June 2012
Push Messaging Stage
Situational Awareness or
Listening Stage
Social Data and Social
Engagement is integral part
of process of doing business
Stage
3 Stages of Social Adoption
Services and direct relief
NHQ social engagement team
Local chapter or regional social engagement team
Disaster Response Operation
Digital VolunteersNHQ Disaster Services
The Public
Online Interactions
How Social Information Moves
47
Mobile Optimized Web
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