a m f personal branding 090331
Post on 22-Nov-2014
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Did You Know?
• 69.4% of 996,000,000 use social media• 50% of Facebook users are over 35• Facebook’s 35-54 demo grew at 276%• Miami is fastest growing metro, 88.5%• Atlanta is slowest growing metro, 6.4%• 70% of Facebook users are overseas• Bottom line? Parents and job-seekers• See how important story is?
Atlanta03/31/2009
What Is A Personal Brand?
What Is A Personal Brand?
Clothes
General Appearance
Smile
Voice
Experience
Facial Expressions
Charisma
Genuineness
Reactions
Aroma/Odor
Skin Tone
Reputation
Gossip
Story
Resume
Helpfulness
Spitefulness
Ego
Athletic Ability
Leadership
What Is A Personal Brand?
Experience Story
What Is A Personal Brand?
Experience Story
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify Control Amplify
fear
stiction
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify
Your Story Starts With How You’re Different
Time For A Quiz
attributes
or
Pick One
Who Is This Person?
• Clever?• Bold?• Visionary?• Smart?• Confident?• Honest?
• Friendly?• Financial Whiz?• Collaborates?• Values Family?• Fits In?• Plays Fair?
How Do You Know?
• What clues did you pick up on?• Could you read between the
lines?• How quickly did you get a feeling
about this person?• How strong was the feeling?• What made it so strong?• Why are feelings so memorable?
Finding Your Story
What to Do Why?
Get interviewed Find your strengths and your voice
Write your Reason for Being
Brings clarity and purpose
Ask for testimonials For fame and insight
Speak (e.g. Icebreaker at Toastmasters)
Clarity comes from trying a new story on
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Control
Social Media
Social Media
Social Media
You Can’t Really ControlWhat Others Say About You...
Brittany Spears, Lindsay Lohan, Paris Hilton
...But You Can Give Them Great Material To Work With
It’s All About Clues
• What Gets Said• By Whom• How It’s Said• Actions + Reactions• Decisions• Moments• Feelings Perceived
Controlling Your Story
What to Do Why?
Behave You’re always creating clues
Do things well Give others good things to talk about
She your ‘why’ and your ‘how’ So that others know what kind of hero you are
Manage your reputation carefully
If you don’t, you’ll lose control of it
Addict-o-matic
How To Monitor Yourself/Your Story
How To Monitor Yourself/Your Story
How To Monitor Yourself/Your Story
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Amplify
Havana Nguyen www.projecthavana.com
Wingate
QuickTime™ and a decompressor
are needed to see this picture.
Amplifying Your Story
What to Do Why?
Use referrers Manage 10 people, get 100 good leads
Use your Reason for Being daily
Improves consistency and raises your volume
Automate www.ping.fm
Stick to 5 points Makes your brand easier to understand
Experiment with social media
LinkedIn or XING, Facebook, Twitter, Ping.fm
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify Control AmplifyIdentify Control Amplify
Remember
• Your story and yourexperience are two sides of the same coin
• Be authentic
Thank You
Q&A
mike@MikeWittenstein.com
Thank You
Q&A
mike@MikeWittenstein.com
Remember...
No matter how much you spend or how hard you try, your brand can never be any better than what your customersexperience!
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify Control Amplify
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