a beginner's guide to advertising

By Carol Doane

A Beginners Guide

to Print and Online

Advertising

The Columbian is designed on a six (6) column format

Columns allow news and advertising to fit together

within the columnsAds are sized to fit

small as a business card large as a full page

Print ads are

full page

Hats R

Us

Hats R

Us

To figure the ad costmeasure the ad

a 2 column ad

Measure the columns across

52 x 5” =

Measure inchesbottom to top

Multiply 10 by the rate

2 x 5” = 10 column inches

The ad costs $400

x $ 40= $400

rate

2 x 5” = 10 column inches

Repeat your ad within 7 days and save!

30% savings

50% savings

50% savings

50% savings

50% savings

50% savings

Discounts for contract advertisers!

Online ads are sized and priced differently

Online ads run on the right rail

Medium rectangle300 x 250 pixels

Ads are measured in pixels in two basic sizes

Skyscraper160 x 600

Two basic sizes: medium rectangle and skyscraper

Online ads are priced per face

One person’s face viewing your ad page is one impression

Faces, or impressions, are sold by the thousand

How many thousand impressions should you buy?

Never buy the minimum

10,000 is the minimum

Buy enough impressions to fill the nearest stadium

Upgrade from the bleachersPurchase a ‘premium online seat’

Premium stadium seats sell for a premium

$40 per thousand

$40 x 10K = $400

Premium or guaranteed page placement is

Just like season tickets, purchase The Columbian’s ‘season’ and save

Our season is twelve months

to $15 per thousand

$15 x 10K = $150

Our 12 month program drops the price from 40

Or, let your ad run on any page, your rate lowers to $10

That’s run of site, or ROS, for $100

$8 x 10K = $80

Purchase the 12 month ROS season and the rate lowers to $8 per thousand

When should I run my ads?

Hats R Us

Choose your store’s best shopping day

That’s when people are in the market to buy.

To boost slow days add more frequency

Never run alone

Your print ad should run at least 2-3 times per week

Never run alone

For online advertising

Purchase more than the minimum and enough days to fill the stadium

Publish in print and online and get the most out of your Columbian ads

Run with friends who work hard

Thank you

Carol DoaneTheClassicCarol@gmail.com360Convos.blogspot.comTwitter: @TheClassicCarol

MusicAutomne_Ensoleille Royalty-free.tv UK