9m11 results presentation (january – september)
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1
Madrid, October 27th 2011
9M11 results presentation(January – September)
2
5.4%
9.2%
11.6%
30.3%
43.5%
7.9
10.5
16.0
16.8
22.5
26.3
9M10 9M10Pro-forma* Var % Reported
TOTAL NET REVENUES 731.6 851.3 -14.1% 622.4Total operating costs 587.3 702.6 -16.4% 453.3Recurring EBITDA adj** 144.3 148.7 -3.0% 169.1Recurring EBITDA margin 19.7% 17.5% 27.2%EBIT 120.1 145.6 -17.6% 166.9EBIT margin 16.4% 17.1% 26.8%
NET PROFIT 107.7 16.9 n.a. 32.2NET PROFIT ADJ.*** 113.7 105.9 7.3% 121.2EPS adj. 0.279 €
Net cash position -83.7 -82.5
9M11
9M11 financial highlights
* Pro-forma consolidated P&L accounts under IFRS of Telecinco’s Group and Sogecuatro’s Group**Recurring EBITDA Adj, includes TV rights consumption and exclude one-off items*** Adjusted Net profit excludes all impacts from non cash items like PPA amortization (both on Sogecuatro and Endemol)
GROUPGROUP
Recurring EBITDA margin up to 19.7% thanks to the Group’s strong cost control policy
(€million)
Others
Antena3 Group
Sexta Group
FORTA
RTVE
Antena3 Group
Sexta Group
FORTA
Others
Source: Kantar Media, InfoadexData: January 1st – September 30th 2011
3
4
26.4
16.8
7.7
22.4
YearYear 2011*, 2011*, total total dayday, total , total individualsindividuals, by TV , by TV groupsgroups
Mediaset España’s offer has accumulated a 26.4% audience sharein 2011. The group leads with 4.0 points more than RTVE and 9.6 withrespect to A3 (the 2nd place commercial offer).
Source: Kantar Media*Data: Average January 1st –October 24th 2011
BROADCASTINGBROADCASTING
Group MediasetEspaña
Group Antena3 Group La Sexta RTVE
5
28.7
17.7
9.6
19.7
Mediaset España has consolidated its leadership within the commercialtarget and has improved its results by 2.3 points (vs the total individualsshare) and reaches 28.7%. Amplifying the distance with A3.
BROADCASTINGBROADCASTING
Source: Kantar Media*Data: Average January 1st – October 24th 2011
YearYear 2011*, 2011*, total total dayday, , commercialcommercial targettarget, by TV , by TV groupsgroups
Group MediasetEspaña
Group Antena3 Group La Sexta RTVE
6
14.2
11.3
6.25.8
10.1
14.5
Telecinco is the leading commercial channel in 2011 with 14.2% of audienceshare, almost 3 points above A3. Cuatro is also outperforming La Sexta.
BROADCASTINGBROADCASTING
Source: Kantar Media*Data: Average January 1st –October 24th 2011
YearYear 2011*, 2011*, total total dayday, total , total individualsindividuals
Telecinco Antena 3 Cuatro La Sexta FORTA LA 1
7
14.1
11.5
7.77.2
7.7
12.6
Telecinco is the leading commercial channel with 14.1% share. Outperforming A3 by 2.6 points, and La1 by 1.5 points. Cuatro increases its advantage over La Sexta by half a point (0.5)
BROADCASTINGBROADCASTING
Source: Kantar Media*Data: Average January 1st –October 24th 2011
YearYear 2011*, 2011*, total total dayday, , commercialcommercial targettarget
Telecinco Antena 3 Cuatro La Sexta FORTA LA 1
8
Mediaset España channels have a complementary strategy in their line-up. Eachchannel targets different viewers with alternative kind of programs.
MediasetMediaset EspaEspañña Prime Time a Prime Time lineline--up, up, SeptemberSeptember’’1111
MondayCSI
Foreign fiction
UNO PARA GANAR
Game show
LA QUE SE AVECINA SÁLVAME: DELUXE CINE:EL CLIENTE MALCOM
Foreign Sitcom
TuesdayHOMICIDIOS FALLING SKIES THE CLOSER CONEXIÓN SAMANTA
ReportajesCINE:EL DÍA DE LA BODA MALCOM / VIVIENDO CON
DEREK
WednesdayTIERRA DE LOBOS GRANJERO BUSCA ESPOSA
RealityAÍDA DEBATE:AVENTURA EN EL
BOSQUEReality
CALLEJEROS:VIAJEROSDocu-show
MALCOM / VIVIENDO CON DEREK
ThursdayACORRALADOS
Reality
MENTES CRIMINALES MEDIUM CALLEJEROS:VIAJEROS
Docu-show
TU ESTILO A JUICIO
Docu Reality
MALCOM / VIVIENDO CON DEREK
FridaySÁLVAME: DELUXE
Talk show
SUPERNANNY
Docu-show
CHEERS UNO PARA GANAR SEXO EN NY CINE:HÉROE A RAYAS
SaturdayLA NORIA
Actualidad
CINE CUATRO:HELLBOY 2 C.S.I MIAMI ACORRALADOS
Reality
CONEXIÓN SAMANTA
Reportajes
DOCTOR WHO
SundayTÚ SÍ QUE VALESConcurso-reality
PEKÍN EXPRESSReality
MENTES CRIMINALES LA NORIAActualidad
ME CAMBIO DE FAMILIADocu-show
DOCTOR WHO
National Fiction Actualidad Kids programs
Reality Movies Docu-show
Foreign fiction Foreign fiction
Foreign fictionForeign fiction
Foreign fiction
Foreign fiction
Foreign fiction
Foreign fiction
Game show
Game showNational Fiction
National Fiction
National Fiction
National Fiction
National Fiction
Talk show
Talk show
Foreign Sitcom
Foreign Sitcom
Foreign Sitcom
Foreign Sitcom
Foreign Sitcom
Movies
Movies
Movies
Movies
BROADCASTINGBROADCASTING
MES multi-channel program grid strategy
9
6.66.5
7.3
6.3
5.85.5
5.14.44.3
6.9
5.9
6.7
5.2
5.4 5.65.2
5.2 5.2
5.95.6
4
5
6
7
8
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
Mediaset españa’s emerging channels, are leading with a clear positive trend in the last year (+69%)
BROADCASTINGBROADCASTING
The aggregate audience of Mediaset españa’s 2G channels at 6.6% share in October 2011
Average audience
2011*
5.9
5.6-0.9
+1.0
Launch of a new channel: Divinity
*
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average October 1st - 24th
10
11
0.4%
8.8%
6.2%
7.4%
47.5%
29.7%
3,4403,688
1,6351,767
The advertising market
ADVERTISINGADVERTISING
9M10 9M11
-6.7%
Total Advertising Market
Total TV Advertising Market
Advertising market
Source: INFOADEX
9M11 vs 9M10 performance by media
Internet
Radio
External
Television
Press/ Magazines
Cinema 0.5%
Internet
Radio
External
Television
Press/ Magazines
Cinema
-7.5%
9M11 market
share per media
(€million) -3.5%
-2.1%
+11.5%
-10.3%
-7.5%
8.5%
-10% -5% 0% 5% 10%
1
Internet
Radio
External
Television
Press/ Magazines
Cinema
12
43.3%
44.1%
43.5%
In 3Q11 MES increases its market share vs the first half of the year
Market share
ADVERTISINGADVERTISING
Source: Infoadex
1H11 3Q11
+0.8pp
9M11
+0.2pp
139M11 Advertising revenues
ADVERTISINGADVERTISING
Mediaset España multiplexes** advertising revenues
Reported Pro-forma*
Audience Seconds GRP (20”) C/GRP’s Revenues
Telecinco + NSF 19.0% + 6.4% +5.5% +1.0% - -
Cuatro 6.2% -13.0% -4.2% -18.0% - -
Boing 1.1% +100% +100% +100% - -
Group 26.3% +4.8% +7.7% -3.1% -7.7% €706.7m -11.3%
Commercial Strategy**, 9M2011
Source: Kantar Media and Publiespaña* Pro-forma consolidated P&L accounts under IFRS of Telecinco’s Group and Sogecuatro’s Group**Data: Telecinco, Cuatro, Boing and NSF (Factoria de Ficcion, La Siete, Divinity and Gran Hermano 24h)
(€million) 572.9706.7
796.2
9M10 9M10 9M11
14
-11.2
-11.0
-10.8
-9.8
-6.1
-3.2
16.3
Sector’s evolution in 9M11
ADVERTISINGADVERTISING
FoodRetail
Telecoms
Other
Food
Health & Beauty
Other
Health & Beauty
FinanceTelecoms
Retail
Automotive
Automotive
Finance
Source: PUBLIESPAÑA
Sector Breakdown (% on total Adv sales)
Sector Growth (9M11 vs. 9M10)
TV advertising market by sectors
11.2
21.4
19.5
20.4
8.9
10.1
8.4
15
16
9M10 9M10Pro-forma* Reported
Total net revenues 731.6 851.3 -14.1% 622.4
Total recurring costs 587.3 702.6 -16.4% 453.3 Personnel 76.6 83.7 -8.6% 58.8 TV Rights Amortisation 160.0 158.7 0.8% 101.4 Other Operating Costs 350.8 460.1 -23.8% 293.1 Recurring EBITDA adj (1) 144.3 148.7 -3.0% 169.1
Non recurring costs 12.7 -5.0 n.a. -5.0EBITDA adj (1) 131.6 153.7 -14.4% 174.2
PPA Amortisations (Provisional) 6.0 - n.a. - Amortisations & Depreciations 5.5 8.1 -31.9% 7.3 EBIT 120.1 145.6 -17.6% 166.9
Pre-Tax Profit 130.4 -20.4 n.a. 1.3
Net Profit Reported 107.7 16.9 n.a. 32.2 EPS 0.265 €Net Profit Adjusted (2) 113.7 105.9 7.3% 121.2 EPS adjusted 0.279 €
Recurring EBITDA adj/ Total net revenues 19.7% 17.5% 27.2%EBITDA adj/ Total net revenues 18.0% 18.1% 28.0%EBIT/ Total net revenues 16.4% 17.1% 26.8%NET PROFIT Reported/ Total net revenues 14.7% 2.0% 5.2%NET PROFIT Adjusted/ Total net revenues 15.5% 12.4% 19.5%
9M11 VAR %
9M11 Consolidated Financial Results
FINANCIAL RESULTSFINANCIAL RESULTS
* Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups(1) Post-TV rights amortization(2) Excluding the net impact of non cash items like: the PPA amortization of Sogecuatro and of Endemol
(€million)
17
710.7592.9 605.6592.9 605.6
705.6
-117.8 +5.1
-22.5
9.4
+12.7
Pro-forma*9M10 costs
One-off9M10
Recurring9M10 costs
Operatingcosts'
savings &synergies
Recurring9M11 costs
One-off9M11
Total costs9M11
Cost reduction in 9M11
FINANCIAL RESULTSFINANCIAL RESULTS
The Cuatro integration continues giving benefits in the 9M11Recurrent** costs’ strong reduction by 16.6% to €592.9m
-16.6%
*Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups** Costs not including PPA amortization and other amortization and depreciations(€million)
18
9M10Reported
Initial Cash Position -28.0 -156.0
Free Cash Flow 56.9 185.4
Cash Flow from Operations 285.4 279.6
Net Investments -200.6 -121.0
Change in Net Working Capital -27.9 26.9
Change in Equity 0.7 1.4
Financial Investments 25.0 -65.8
Dividends received 1.9 1.0
Dividend payments -140.2 -48.4
Total Net Cash Flow -55.7 73.5
Final Cash Position -83.7 -82.5
Free Cash Flow/Total Net Revenues 7.8% 29.8%
9M11
Consolidated cash flow 9M11
FINANCIAL RESULTSFINANCIAL RESULTS
(€million)
19
-83.7-85.6
1 2
144.3148.7
9M10 9M11
FINANCIAL RESULTSFINANCIAL RESULTS
Recurring EBITDA adj**Recurring EBITDA adj*/Net revenues
Pro-forma*
*Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups** Recurring EBITDA Adj, includes TV rights consumption and exclude one-off items(€million)
17.5% 19.7%
1H11 9M11
-€1.9m
Net cash position:
First nine months 2011
20Net investments 9M11
FINANCIAL RESULTSFINANCIAL RESULTS
Third parties TV rights
Tangible & intangible fixed assets
Fiction TV rights
Co-productiondistribution
Total net investments9M11 €200,6m
(€million)
9.78.4
65.8 116.8
21First nine months 2011
GROUPGROUP
Highlights:
Mediasetespaña saves €118m (-17%) in nine months
Mediasetespaña strong cost control policy, confirms the ability to be one of the most profitable companies per margins
Mediasetespaña strong balance sheet almost free on bank debts
Mediasetespaña strong audience evolution confirming the group as the leading Spanish player regarding audience (26.4% YTD share)
Mediasetespaña is the leading group in the Spanish advertising market (43.5% 9M11 TV market share)
22
23
9M10 9M10Pro-forma* Var % Reported
Gross Advertising Revenues 730.4 835.8 -12.6% 601.9 - Multiplex Mediaset España 706.7 796.2 -11.3% 572.9 - Other 23.7 39.5 -40.0% 29.0Discounts -42.5 -42.0 1.2% -28.0Net Advertising revenues 687.8 793.7 -13.3% 573.9Other Revenues 43.8 57.5 -23.9% 48.5TOTAL NET REVENUES 731.6 851.3 -14.1% 622.4
Personnel 76.6 83.7 -8.6% 58.8TV Rights Amortisation 160.0 158.7 0.8% 101.4Other Operating Costs 350.8 460.1 -23.8% 293.1Total costs (1) 587.3 702.6 -16.4% 453.3EBITDA adj Ex non recurring items 144.3 148.7 -3.0% 169.1EBITDA/NET REVENUES 19.7% 17.5% 27.2%
Non recurring items (2) 12.7 -5.0 n.a. -5.0EBITDA adj** 131.6 153.7 -14.4% 174.2
9M11
FINANCIAL RESULTSFINANCIAL RESULTS
•Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups** Post-TV rights amortization
(€million)
9M11 Consolidated profit & loss account (I)
24
9M10 9M10Pro-forma* Var % Reported
EBITDA adj** 131.6 153.7 -14.4% 174.2PPA amortisation (provisional) (3) 6.0 0.0 n.a. 0.0Depreciation tangible assets & provisions (4) 5.5 8.1 -31.9% 7.3Total Costs (1+2+3+4) 611.5 705.6 -13.3% 455.5EBIT 120.1 145.6 -17.6% 166.9EBIT/NET REVENUES 16.4% 17.1% 26.8%
Equity Consolidated Results 5.9 -168.8 n.a. -168.8Financial results 4.5 2.8 63.0% 3.3EBT 130.4 -20.4 n.a. 1.3
Income Taxes -22.8 6.5 n.a. -0.1Minority Interest 0.1 30.9 n.a. 30.9
NET PROFIT 107.7 16.9 n.a. 32.2NET PROFIT ADJ.*** 113.7 105.9 7.3% 121.2EPS 0.265 €EPS Adjusted*** 0.279 €NET PROFIT/NET REVENUES 14.7% 2.0% 5.2%NET PROFIT ADJ/NET REVENUES 15.5% 12.4% 19.5%
9M11
FINANCIAL RESULTSFINANCIAL RESULTS
* Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups** Post-TV rights amortization*** Excluding the net impact of non cash items like: the PPA amortization of Sogecuatro and of Endemol
(€million)
9M11 Consolidated profit & loss account (II)
25
Fixed assets 1,116.5 1,149.8 -Financial 1,059.7 1,094.9 -Non Financial 56.7 54.9 Audiovisual Rights and Pre-payments 297.0 264.9 -TV, Third Party Rights 220.1 190.4 -TV, Spanish Fiction Rights 30.8 32.1 -Co-production / distribution 46.2 42.4 Pre-paid taxes 152.1 154.1
TOTAL NON-CURRENT ASSETS 1,565.5 1,568.7 Current assets 218.6 295.8 Financial investments and cash 85.0 116.4 TOTAL CURRENT ASSETS 303.6 412.2
TOTAL ASSETS 1,869.1 1,980.9
Shareholders' equity 1,343.8 1,376.1 Non-current provisions 33.3 32.0 Non-current payables 4.0 0.8 Non-current financial liabilities 73.4 73.1 TOTAL NON-CURRENT LIABILITIES 110.7 105.8
Current payables 319.3 427.6 Current financial liabilities 95.3 71.3 TOTAL CURRENT LIABILITIES 414.6 498.9
TOTAL LIABILITIES 1,869.1 1,980.9
20109M11
Consolidated balance sheet 9M11
FINANCIAL RESULTSFINANCIAL RESULTS(€million)
26
3Q10 3Q10Pro-forma* Var % Reported
Gross Advertising Revenues 190.4 218.6 -12.9% 159.4 - Multiplex Mediaset España 184.1 206.8 -11.0% 149.6 - Other 6.3 11.8 -46.8% 9.7Discounts -11.1 -11.1 0.4% -7.5Net Advertising revenues 179.2 207.5 -13.6% 151.8Other Revenues 11.4 12.0 -4.3% 9.6TOTAL NET REVENUES 190.7 219.4 -13.1% 161.4
Personnel 22.4 27.6 -19.0% 19.8TV Rights Amortisation 48.6 44.1 10.3% 29.1Other Operating Costs 99.5 128.9 -22.8% 86.3Total costs (1) 170.4 200.6 -15.0% 135.2EBITDA adj Ex non recurring items 20.3 18.9 7.4% 26.2EBITDA/NET REVENUES 10.6% 8.6% 16.2%
Non recurring items (2) 0.0 3.1 0% 3.1EBITDA adj** 20.2 15.8 28.0% 23.1
3Q11
FINANCIAL RESULTSFINANCIAL RESULTS
•Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups** Post-TV rights amortization
(€million)
3Q11 Consolidated profit & loss account (I)
27
3Q10 3Q10Pro-forma* Var % Reported
EBITDA adj** 20.2 15.8 28.0% 23.1PPA amortisation (provisional) (3) 2.0 0.0 n.a. 0.0Depreciation tangible assets & provisions (4) 0.6 2.7 n.a. 2.5Total Costs (1+2+3+4) 173.0 206.4 -16.1% 140.8EBIT 17.7 13.1 34.9% 20.6EBIT/NET REVENUES 9.3% 6.0% 12.8%
Equity Consolidated Results 7.5 -148.3 n.a. -148.3Financial results 2.0 -2.0 n.a. -1.6EBT 27.2 -137.2 n.a. -129.3
Income Taxes -4.8 30.4 n.a. 28.0Minority Interest 0.1 26.0 n.a. 26.0
NET PROFIT 22.5 -80.8 n.a. -75.2NET PROFIT ADJ.*** 24.5 1.2 n.a. 6.7EPS 0.055 €EPS Adjusted*** 0.060 €NET PROFIT/NET REVENUES 11.8% -36.8% -46.6%NET PROFIT ADJ/NET REVENUES 12.9% 0.5% 4.2%
3Q11
FINANCIAL RESULTSFINANCIAL RESULTS
* Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco’s and Sogecuatro’s Groups** Post-TV rights amortization*** Excluding the net impact of non cash items like: the PPA amortization of Sogecuatro and of Endemol
(€million)
3Q11 Consolidated profit & loss account (II)
283Q11 Advertising revenues
ADVERTISINGADVERTISING
Seconds GRP (20”) C/GRP’s Revenues
Telecinco + NSF +19.8% +13.6% - -
Cuatro +8.0% -21.1% - -
Boing +100% +100% - -
Group +19.3% +5.1% -14.0% €184.1m -11.0%
Commercial Strategy*, 3Q2011
Source: Kantar Media and Publiespaña*Data: Telecinco, Cuatro, Boing and NSF (Factoria de Ficcion, La Siete, Divinity and Gran Hermano 24h)
29
Produced by
Atlas & Mediaset Esp.
Productionswith Participating
CompaniesEndemolLa fábrica de la TeleMandarina
Productions with IndependentCompanies
25.1%
41.4%
33.6%9M10: 35.8%
9M10: 28.0%
9M10: 36.2%
TELECINCO channelProgramming mix in 9M11; January 1st – September 30th
In-house production vs. library in terms of broadcasted hours
BROADCASTINGBROADCASTING
9M10
9M1138.4% 61.6%
65.4%34.6%
Live Recorded
First nine months 2011
12.1% 9.1%
87.9% 90.9%
9M10 9M11
Third party rights In House production
In-house production
30
15.5% 6.9%
84.5% 93.1%
9M10 9M11
62.6% 56.3%
37.4% 43.7%
9M10 9M11
100.0%
9M11
Programming mix in 9M11; January 1st – September 30th
In-house production vs. library in terms of broadcasted hours
BROADCASTINGBROADCASTING
42.3% 42.3%
57.7% 57.7%
9M10 9M11Third party rights In House production
First nine months 2011
35.8%64.2%
Live Recorded
4.3%
95.7%
Li R d d 100.0%
90.4%
9.6%
31
22.021.621.322.222.622.922.823.022.422.9
26.625.927.7 28.7 27.526.425.025.925.824.9
17.717.818.016.5 16.3 15.8 16.2 16.616.917.0
7.78.87.6 7.7 7.9
8.5 8.2 7.8 7.4 7.8
10.19.79.410.6 10.7 11.0 11.4 10.79.29.9
4
9
14
19
24
29
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
Mediaset españa: the leading group with a wide offer of commercial audience
BROADCASTINGBROADCASTING
Average audience
2011*
26.4
22.4
16.8
10.4
7.7
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average October 1st - 24th
In 2011 Mediasetespaña has increased the gap with its main commercial competitor
*
32
10.1
14.8
13.9
15.2 15.114.8 14.7
14.9
14.6 13.613.2 13.913.7
13.414.4 14.3 13.1 14.3
14.315.715.0
12.111.9
11.3
11.6 11.310.7
11.0
10.611.1
11.3
9.710.6 10.711.0
11.4
10.79.9
9.2 9.4
9
10
11
12
13
14
15
16
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
TL5 the leading commercial channel
BROADCASTINGBROADCASTING
Telecinco is the leading commercial channel among the male and female audience and in the most appealing age targets.
Average audience
2011*
14.5
14.2
11.3
10.4
*
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average October 1st - 24th
33
6.15.7
5.96.1
6.46.36.46.56.56.3
5.2
6.2
5.1
6.26.3 6.3
5.45.5
6.0
6.0
5
6
7
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
Cuatro clearly leads over its competitors in young audience (age: 13-34)
BROADCASTINGBROADCASTING
Cuatro one of the leading channels among the male and young adult audiences.
In September Sexta leads thanks to the broadcast of many sport events (Eurobasket, Formula1 and Liga)
Average audience
2011*
6.2
5.8
*
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average October 1st - 24th
34
2.72.7
3.0
2.62.5
2.32.4
2.32.2
2.82.7
2.9
3.3
2.4
2.6 2.6
2.3 2.32.4
2.9
2
3
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
FDF has increased its audience by +21% in the last 12 months
BROADCASTINGBROADCASTING
In less than a year Factoria de Ficción has closed the gap with its main competitor and it’s the leading
prime time 2G channel (2.6% in October’11)
Average audience
2011*
2.6
2.5
*
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average October 1st - 24th
35During the last 12 months La7 improved its audience
BROADCASTINGBROADCASTING
La7 shows a 28% increase in audience during the last 12 months
Average audience
2011*
1.5
1.5
*
1.8
1.4 1.31.4
1.5
1.61.7
1.6
1.4
1.5
1.4
1.41.5
1.61.61.61.5
1.5 1.6 1.5
1
2
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average October 1st - 24th
36Boing, the children's channel has reduced the audience gap by 4.1x in 1Y
BROADCASTINGBROADCASTING
Since launching Boing in Oct.’10, the audience gap versus its main commercial competitor has significantly reduced
Average audience
2011*
3.3
1.6
1.1
Source: Kantar MediaData: Total individuals 24h audience•Average January 1st – October 24th 2011** Average September 1st - 24th
*
1.40.7 0.8 0.9 1.0 0.91.2
1.51.4
1.3
3.43.2
3.43.53.23.3
3.5 3.4 3.3
2.9
1.61.81.71.61.6
1.41.61.61.71.8
1
2
3
4
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
37
6.80
4.99
9.12
9M09 9M10 9M11
91.39
134.38150.51
9M09 9M10 9M11
First nine months 2011
INTERNETINTERNET
+65%
+83%
Page viewed
Unique users
Ranking per broadcaster
Ranking per media
Source: Nielsen Online (data obtained with Country Market Intelligence), audited by OJD*First nine months average; data in million
2011* Unique Users Page viewedMarca.com 32.50 734.85Elmundo.es 28.33 353.06
20Minutos.es 12.92 83.61ABC.es 10.91 84.09
RTVE.es 10.93 197.70Telecinco.es 9.12 150.51
2011* Unique Users Page viewedRTVE.es 10.93 197.70
Telecinco.es 9.12 150.51Antena3TV.com 8.68 176.84
Cuatro.com 2.82 20.24Lasexta.com 2.75 16.13
38
Investor Relations DepartmentPhone: +34 91 396 67 83Fax: + 34 91 396 66 92Email: inversores@telecinco.esWEB: http://www. telecinco.es/inversores/en
Statements contained in this document, particularly the ones regarding any Telecinco possible or assumed future performance, are or may be forward looking statements and in this respect they involve some risks and uncertainties. Telecinco actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors.Any reference to past performance of Telecinco shall not be taken as an indication of future performance.The content of this document is not, and shall not be considered as, an offer document or an offer or solicitation to subscribe for, buy or sell any stock.The shares of Telecinco may not be offered or sold in the United States of America except pursuant to an effective registration statement under the U.S. Securities Act of 1933, as amended, or pursuant to a valid exemption from registration
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