7 ways to get the most out of your push notifications

WAYS TO GET THE MOST OUT OF YOUR PUSH NOTIFICATIONS

7

Use Appboy’s advanced filtering system to target a specific segment of users.

SEGMENT YOUR MOBILE AUDIENCE

1

Use Appboy’s radius and custom polygon location targeting for pinpoint accuracy.

UTILIZE LOCATION TARGETING

2

See what your push notification will look like on iOS, Android, and Windows.

WYSIWYG PUSH COMPOSER

3

Change the copy of your push message in 6 different ways, and choose the push message with the highest open rate.

A/B TEST DIFFERENT VARIANTS

4

Send your push on the best day and at the best time for your users to engage.

5

SEND AT AN OPTIMAL TIME

Always check direct + influenced message opens, and strive the beat open rates on each subsequent push campaign.

6

TRACK PERFORMANCE METRICS

Easily re-target users who did or did not engage with your first push notification. Ensure an optimal engagement rate with this tactic. People don’t always respond the first time.

7

RE-TARGET USERS

FINAL THOUGHTS

Don’t rely solely on push notifications. Employ a multi-channel engagement strategy for best results.

@APPBOYDAVE

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