App Store Optimization (ASO)
1. App Indexing Will Have a Strong Impact on ASO
2. Reputation Management Will Become More Crucial
3. Real-Time Mobile Analytics Will Evolve
4. An Increase in ASO-savvy Agencies and Service Providers
5. More Real-time A/B Testing on Mobile
6. The App Description Will Become More Crucial For ASO Than Ever Before
7. In-app Engagement and Personalization Will Become More Sophisticated
Reference
http://thenextweb.com/apps/2016/01/28/7-trends-for-app-store-optimization/
https://www.biznessapps.com/blog/app-store-search-optimization-tips-tools/
http://www.apptamin.com/blog/app-store-optimization-aso-app-name-and-keywords/