7 deadly sins of marketing
Post on 13-Apr-2016
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Brian FetherstonhaughChairman & CEO@BrianOgilvy linkedin.com/in/brianfetherstonhaugh
1. A concise overall business ambition, well-shared.
2. Clear briefs for individual campaigns and tasks.
3. Clear and candid feedback.
4. Sharing of results and data.
5. Talent is really important, and should be treated as a two-way street.
6. Make working together fun and human - celebrate (and sometimes mourn) together.
7. Act in the spirit of partnership.
Brian Fetherstonhaugh
@BrianOgilvy
linkedin.com/in/brianfetherstonhaugh
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