6 ways to become relevant beyond an ad
Post on 04-Jul-2015
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educate
educate
educate
2/3 of all selling occurs in the education cycle.
educate
2/3 of all selling occurs in the education cycle.
It’s more imperative than ever to provide your clients and prospects with relevant, useful, and up-to-date content.
research
research
research
Scour your audience database and reader behaviors to provide insight and analysis to benefit your target clients.
provoke
provoke
Your communications with clients should be clever and cause them to think creatively about the challenges you can help them overcome.
provoke
inform
inform
In this period of industry innovation and transformation, it is of the utmost importance to be the eyes and ears of relevant changes that impact your client.
inform
expand
expand
expandDon’t rely on the same old resources for ideas and strategic tips; reach outside your industry and network for best practices to share.
serve
serve
serveYour clients and prospects are more understaffed and busier than ever. Be their “guy.” Be the person to supplement their efforts and help them get things done.
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