6 triggers to improve your business model

BUSINESS MODEL

www.boardofinnovation.com

6triggers to

IMPROVE YOUR

Wat kan je leren van innovatieve principesuit new media & technology?

What to learn from evolutions in thenew media landscape?

Triggers that will change your business

Always on

Customization

Prosumer

++

Wat kan je leren van innovatieve principesuit new media & technology?

Main question: How to keep a variety of consumers happy?

- old way -

Wat kan je leren van innovatieve principesuit new media & technology?

Solution of the past: Make huge design investments

- new way -

Apple, the big Designer?

But, is there less variation?

iPod touch iPhone 2G iPhone 3G iPhone 3GS

- 1.5 year -

Apps 85.000

Downloads2.000.000.000

Wat kan je leren van innovatieve principesuit new media & technology?

= More than some fancy new coloursTrue value creation, but at software level

Some learnings

Which principles can I use inmy own business model?

Company

Consumer

Product

Money20% profit

Focus on a profit margin of your product

old way

Prosumer

Consumer

Product

Money

Sells your product as a tool to facilitate transactions

new way

Prosumer

Consumer

Product

Money

Commission30%

Company

Sells your product as a tool to facilitate transactions

new way

Prosumer

Consumer

Product

MoneyCompany

Commission30%

future way

A recursive business model: Sell your client a tool to make a tool of his own

to facilitate even more transactions

Prosumer

Consumer

Product

MoneyCompany

Commission30%

Prosumer

Product

Money

future way

A recursive business model: Sell your client a tool to make a tool of his own

to facilitate even more transactions

Prosumer

Consumer

Product

MoneyCompany

Commission30%

Prosumer

Product

Money

Commission

future way

A recursive business model: Sell your client a tool to make a tool of his own

to facilitate even more transactions

The Financial Times - FT.com - July 26 2009

Wat kan je leren van innovatieve principesuit new media & technology?

Order car assistance via your dashboard?Direct wine selling in restaurants? ...

More than Smart Phones

More triggers!

Crowds

Real-timeConsumer Power

++

Wat kan je leren van innovatieve principesuit new media & technology?

In the good old days:1 salesman , 1 buyer at one given moment

Time

Sale 1

t1

Company

Client A

t2

Company

Sale 3

t3

Company

Client C

Sale 2

Client B

Time

Sale 1

t1

Company

Client A

t2

Company

Sale 3

t3

Company

Client C

Sale 2

Client B

Time

Sale 1

t1

Company

Client A

t2

Company

Sale 3

t3

Company

Client C

Sale 2

Client B

Wat kan je leren van innovatieve principesuit new media & technology?

You may have noticed, things have changed recently...

your new customer+

Ebay.com

Sale 1

Client A

Company

Sale 2

Client B

Sale 3

Client C

Timet1

Ebay.com

Simultaneous transactions

iBood.com

Client A

Company

Sale 1

Client B Client C

Timet1

iBood.com

Combined sale

iBidCondo.com

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1

iBidCondo.com

Involve crowd of customers in 1 sale

Swoopo.com

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1

Swoopo.com

Involve crowd of customers in 1 sale

Wat kan je leren van innovatieve principesuit new media & technology?

How to make a $ 1300 profit on the sale of a laptop worth $ 1300?

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1Swoopo.com

sold$35.86

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1Swoopo.com

cost: $ 1300

sold$35.86

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1Swoopo.com

Crowd: $2151 (151585 Bids x $0.6)

cost:

revenue: $ 1300

$ 2600

sold$35.86

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1Swoopo.com

Crowd: $2151 (151585 Bids x $0.6)

Final buyer: $505.66$35.86 (final bid) +$469.80 (750 bids)+

cost:

revenue: $ 1300

$ 2600

sold$35.86

Client BClient A

Company

Sale 1

Client C Client D Client E

Timet1Swoopo.com

Crowd: $2151 (151585 Bids x $0.6)

Final buyer: $505.66$35.86 (final bid) +$469.80 (750 bids)+

cost:

revenue:

profit:

$ 1300

$ 2600

$ 1300

SevenSnap

uit new media & technology?The future: Crowd auctions on speed!

Prosumer

Always on

Customization++

Crowds

Real-timeConsumer Power

++

+

credits: www.flickr.com/photos

/heiwa4126/413707283//arturopuente/3580389015//mithril/2764675971/lamazone/3353480742//ryan_orr/3626251257//simonov/351717261/edyson/13434169//bbcworldservice/2850651917//johnjoh/3080519417/jonkeegan/89190899/

www.boardofinnovation.cominfo@boardofinnovation.com

Nick De Mey+32 494 85 27 86@nickdemey

http://eee.am/nickdemey