6 tips to grow your email marketing list (authentically!)

6 Tips to Authentically

[Grow]Your Email List

Email acquisition is an important part of any

email marketing program.

A report by Custora showed that email acquisition

quadrupled from 2009-2013!!

These 6 steps will help you: - Acquire new customers - Reduce churn

- Nurture existing customers

#1. Optimize Your Opt-In

- Make your opt-in form visible - Don’t ask for too much information

- Provide incentives - Disclose everything - Provide credentials to earn their trust

#2. Create Multiple Opportunities for Sign-UP

Place sign-up opportunities on: - Thank you pages

(after they fill out a form)

- Blog - Website - Landing page - Live events

#3. Create a Stellar welcome

email

- Make it personal - Say thank you(!) - Spark user engagement - Deliver your email right away - Provide incentives - Gather additional information

#4. Develop Valuable Email Content

- Write addictive subject lines - Get to the point - Dress your email to impress - Personalize your messaging

#5. Implement an Email Preference

center

- Reduce unsubscribe, complaint/ spam reports

- Showcase your email offerings - Implement segmentation strategies

#6. Focus on Email Deliverability

- Use strong permission practices - Eliminate inactives - Focus on high-value customers - Test before you send - Monitor your engagement rates

For a more detailed explanation for each of these

tips, download our guide How to Authentically Grow

Your Email List!

Happy emailing!