5.7.3. great tips of horizontal marketing

Great Tips ofGreat Tips of

HORIZONTAL MARKETINGThe SME Perspective

www.yuswohady.com

Community Marketing

Content Marketing

Word of Mouth Marketing

THE APPROACH

THE APPROACH

E = wMC2

Customer

COMMUNITY

Offline

Online

E = wMC2Marketing ENERGY Word of MOUTH (MOUSE)

A T LA T L

BELOW THE LINE

ABOVE THE LINE

SOCIAL MEDIAEventSeminar/

ExhibitionPrint AdTV

THE APPROACH

COMMUNITY

BLOG

CSR

Cobranding

Event

Public

Relation

Sales

Promotion

Advertorial

Radio

Newsletter

Company

Profile

Cinema

Direct Mail

Point of

Sales

Sponsorship

BIG COMPANY

“TVC-FOCUSED”

SMALL COMPANY

“SOCMED-FOCUSED”

THE DIFFERENCE

TVC SOCMED

THE BORING APPROACH THE COOL APPROACH

SOCMED

CHANNEL

SOCMED LINE

ABOVE THE LINE BELOW THE LINE

“THE HOME”

COMMUNITY BLOG

SOCMED

CHANNELSOCMED

CHANNEL

CASE STUDY

YUSWOHADYYUSWOHADY

*note: narsis dikit nggak papa ya... Hehehe ☺

THE HOMEOffline

OFFLINE EVENT

Seminar

Training

Etc.

THE ROAD

THE HOME

THE ROAD

The

Great TipsGreat Tips

Community Marketingof

Focus on

member’s

Community Marketing #1

member’s

common interest

Community Marketing #1

Don’t

hard sell,

Community Marketing #2

hard sell,

facilitate!

The power of giving

The more you give

Community Marketing #2

The more you give

The more you get

The Case

The Case

The Case

Create

Conversation,

Community Marketing #3

Conversation,

activation,

cocreation

#3. My Starbucks Idea

Be a

Social

Community Marketing #4

Social

butterfly

Content

Community Marketing #5

Content

is king

Blog post

Facebook Updates

Tweets

Articles

#5. what is content?

Whitepaper

Case study

Newsletter

FAQ list

Tweets

Articles

Picture

Video

Podcast

Newsletter

FAQ list

Webinar

Forum

Offline activities

Content

is the HEARTis the HEART

of community

marketing

The

Great TipsGreat Tips

Content Marketingof

Diversify

Your

Content Marketing #1

Your

contents

Blog post

Facebook Updates

Tweets

Articles

#1. Diversify your content

Whitepaper

Case study

Newsletter

FAQ list

Tweets

Articles

Picture

Video

Podcast

Newsletter

FAQ list

Webinar

Forum

Offline activities

Build content

creation

Content Marketng #2

creation

calendar

MARCH APRIL MAY JUNE

Ad

Promo

Ad

Promo

Ad

Promo

Ad

Promo

Ad

Promo

Ad

Promo

Invitation ProgramInvitation ProgramRoad to event Jakarta,

Bandung, and Surabaya

Road to event Jakarta,

Bandung, and Surabaya

ABOVE

THE LINE

BELOW

Event

Preparation

Event Execution

#2. Content creation calendar

Community club

activity

Community club

activityCustomer gatheringCustomer gathering SeminarSeminar

BELOW

THE LINE

SOCIAL

MEDIA

WEEKLY Social Media Content MONTHLY Social Media Content D-DAY Social Media Content

Monday: Topic 1 Celebrity ambassador of the month Event live tweet

Tuesday: Topic 2 Monthly tips ebook Event customer vote

Wednesday: Topic 2 Monthly newsletter Event profile

Thursday: Topic 4 Monthly customer vote Event press release

Friday: Topic 5 Influencer Testimonial Celebrity Interview

Weekly quiz competition

Weekly kultwit

Be ICA: Interesting

Content Tactic #3

Interesting

Cool

AwasomeDon’t be BORING

#3. Don’t be BORING

Trigger

a call

Content Marketing #4

a call

to action

#4. Trigger call of action

Create

downloadable

Content Marketing #5

downloadable

materials

#5 Create downloadable materials

Mixing

creation-

Content Marketing #6

creation-

curation

#6. Mixing creation-curation

Optimize

your content

Content Marketing #7

your content

for seach

#6. Optimize content for search

The

Great TipsGreat Tips

WOM Marketingof

#1.Story

#2.Controversy

WOM Marketing

#2.Controversy

#3. Authenticity

WOM MarketingLearn from Lady Gaga...

The

MASTERMASTER

of

WOM

Marketing

Learn from Lady Gaga

Learn from Lady Gaga

THANK YOU

FOLLOW

☺FOLLOW

@YUSWOHADY