52 % · omsk orenburg orsk oskoba osharovo penza perm petropavlovsk-kamchatsky pechora poligus...
Post on 12-Sep-2019
6 Views
Preview:
TRANSCRIPT
ж у р н а л д л я а в и а п а с с а ж и р о в
Flight Line Magazine is fascinating and informative companion that air passengers read during the flight, while waiting the boarding announced and also take it to read at home or in the office, during breaks or workday.
Readership – over 0.7 million per month (According to marketing data of our partnership airlines). Distributed free onboard of partner airlines and on the desks in the airports.
52 % of business people in Russia spend most part of their time during the flights under three hours reading which is their main preference.
12 minutesaverage magazine reading time in the airport. According to German Sociological Survey 51 % readers in the airports are departing passengers, 43 % are arriving passengers, 6% are guests, not passengers.
About 25% of the passengers take their copy the magazine with them after the flight. This indicator is much higher than for the other in-flight editions (according to the data of partner airlines and Ink Publishing, largest publishing house in the world specializing on in-flight editions).
Published since 2004. Circulation – 64 000 copies.
AUDIENCECapture of target audience that includes people with income above average. Flight Line Magazine occupies the second place in Russia by the number of readers among other in-flight editions of Russia and other CIS countries.
Most of the readers have diverse interests and active life position, appreciate their time and know how to use it properly. They regularly travel on business and private purposes and find time to go on holidays with their families at least twice a year. They have high living standards which affect their preferences in goods and services.
So Flight Line Magazine readers are orientated on brands quality and companies reputation.
REASON FOR TRAVELL ING
OCCUPAT ION
Other personal reasons 12%
Leisure activities 46%
Business 42%
MALE/FEMALE SPL IT
56% male 44% female
AGE
less than18 years
18–30y.o.
31–45y.o.
45–60y.o.
more than60 years
7% 33% 36% 20%
Business owners 11%
Company managers and top-managers 18% Managers and experts 27%
Government employees 12%
Military and security agents 8%
Employees of air companies and air craft industry 7%
Students and schoolchildren 5%Freelancers 3%
Pensioners 3%
Housewives 2%
Other 4%
10% 20% 30% 40% 50% 60%
< 30 thou Ю
30–50 thou Ю
50–100 thou Ю
> 100 thou Ю
MONTHLY INCOME
Description of the audience is given basing on the data provided by distribution partners.
4%
DISTRIBUTION SYSTEMFLIGHT LINE MAGAZINE HAS A UNIQUE SYSTEM OF
DISTRIBUTION AS IT PROVIDES ITS AVAILABILITY FOR
THE PASSENGERS BOTH DURING THE FLIGHTS ONBOARD
PARTNER AIRLINES AND IN THE PARTNER AIRPORTS
WHILE PASSENGERS ARE WAITING FOR BOARDING AND
AFTER ARRIVAL.
12 PARTNER AIRLINESFlight Line Magazine is distributed onboard regular and charter flights of partner airlines in the seatbacks.
Monthly readership is over 0.7 million air passengers (according to Partner Airlines information).
Total number of aircrafts of partner airlines is over 150. It exceeds the indicators of any air company in Russia.
Aircompany ALROSAAIR Angara Airlines Yakutia Air Сompany
Vologda Air Enterprise Izhavia Komiaviatrans
Kostroma Air Enterprise KrasAvia
Nordavia – Regional Airlines
Orenburzhie Air Company Pskovavia Severstal Air Enterprise
Moscow (Sheremetyevo) Moscow (Vnukovo)
Moscow (Domodedovo)
St. Petersburg (Pulkovo)
Arkhangelsk (Talagi)
Begishevo airport (Nizhnekamsk,
Naberezhnye Chelny) VologdaVoronezh
(Chertovitskoye)
Irkutsk Kazan KostromaKrasnoyarsk
(Yemelyanovo)
Murmansk Orenburg (Central)Petrozavodsk
(Besovets) Pskov
Surgut Cherepovets Ufa
19 PARTNER AIRPORTSFlight Line Magazine is distributed on the desks in partner airports. In some of the airports the magazine is available in business lounges and VIP zones.
• Moscow (Sheremetyevo)7 desks in Terminals D, E, F.• Moscow (Vnukovo)3 desks in departure lounges (Duty Free area)• Moscow (Domodedovo)Business lounge (international) Business lounge (national)British Airways business lounge• St. Petersburg (Pulkovo) On the information desks in terminals (central new and renovated
hostprical) and in business lounges.
Flight Line Magazine is No. 1 by the number of distribution partners (airlines and airports) among in-flight
editions in Russia and other CIS countries.
Усинск
Ярославль
Мариуполь
Геленджик
Moscow Saint-Petersburg
AdamovkaAqaba (Jordan)AmdermaAnadyrAnapaAnchorage (USA)Antalya (Turkey)ApatityArkhangelskAstana (Kazakhstan)AstrakhanBakitBaku (Azerbaijan) Bangkok (Thailand)BarnaulBarcelona (Spain)Batumi (Georgia)BelgorodBlagoveshenskBoguchanyBodayboBratskBryansk
Burgas (Bulgaria)BurnyyBeidaihe (China)VanavaraVaradero (Cuba)Varna (Bulgaria)Velikiy UstugVladivostokVladimirVologdaVorkutaVoronezhVuktylGelendzhikGorno-AltayskGroznyDiksonDombarovskiyEkaterinburgErbogachenErevan (Armenia)YesseyZakynthos (Greece)IgarkaIzhevsk
Izmir (Turkey)IntaHeraklion (Greece)IrkutskKavala (Greece)KazanKaliningradKalugaCagliari (Italy)KvarkenoKirenskKirovKislokanKodinskCorfu (Greece)KoslanKostromaKotlasKrasnodarKrasnoyarskLenskLeshukonskoyeMagadanMagnitogorskMama
Mineralnye VodyMirny MiryugaMotyginoMurmanskMutorayMys MirnyNaryan-MarNaples (Itlay)NeryungiNidymNizhneangarskNizhnevartovskNizhnekamskNizhniy NovgorodNiigataNovokuznetskNovosibirskNorilskNoyabrskOmskOrenburgOrskOskobaOsharovo
PenzaPermPetropavlovsk-KamchatskyPechoraPoligusPolyarnyPrgue (Czech Republic)PskovRimini (Italy)Rhodes (Greece)Rostov-on-DonThessaloniki (Macedonia)SamaraSaratovSvetlySeoul (South Korea)SimferopolSovetskySolovkiSochiStary OskolStrezhevoy
Strelka-ChunyaSulomaySurgutSurindaSyktyvkarTaksimoTalakanTambovTbilisi (Georgia)Tokio (Japan)TomskTroitsko-PecherskTunguskaTuraTutonchanyTyumenUlan-UdeUlyanovaskUrayUsinskUst-KutUst-TsilmaUfaUkhtaUchami
KhabarovskKhanty-MansiyskHarbin (China)KhatangaKhujand (Tajikistan) CharaCheboksaryChemdalskCherepovetsChirindaChitaCheongju (South Korea)ShushenskoyeEkondaYuzhno-SakhalinskYuktaYakutskYangyang (South Korea)Yaroslavl
DESTINATIONS
CONTENTSFLIGHT LINE MAGAZINE IS A LIFESTYLE MAGAZINE ABOUT TRAVELING, BUSINESS, CULTURAL AND AVIATION
INDUSTRY EVENTS, ENTERTAINMENT, FASHION, AND TECHNOLOGY. EACH ISSUE HAS A FEATURE, USUALLY
CONNECTED MAINLY WITH TOURISM.
«AROUND THE WORLD» sector is dedicated to traveling around the world and across Russia, discoveries, and experiences of interesting people. Separate sections are devoted to regions and cities of Russia, i.e. guides, «Moscow plots», «Northern capital».
«BUSINESS»is a business sector on management, career, sales organization, time management, with publications of leading experts and business coaches.
«AVIA»is a sector on the aviation industry including events, news, history, and travel tips.
«MOSAIC» is a sector on free time and culture of consumption. It includes interviews of famous people, novelties of technology and fashion, bright events in all spheres of life, and psychological life hacks. Special seasonal projects are also related to the real estate, education, health, etc.
FLIGHT LINE MAGAZINE OFFERS ITS PARTNERS A WIDE RANGE OF ADVERTISING INSTRUMENTS
ASSURING EFFECTIVE ADVERTISING AND PR-CAMPAIGNS.
ADVERTISING OPPORTUNITIES
Basic advertising opportunities:
• Modular advertisements • Advertorials • Sponsorship of sector, section or feature • Competitions for readers • Guide Listing
Additional advertising opportunities:
• Inset on thickened paper or coated board • Duplex inset business cards on coated board with punching • Tips-on • Enclosure of flyers and other printed matters as well as discount
cards, product samples, etc.
Additional advertising opportunities help the advertisers to place advertisements considering the target audience mainly in geographic respect. We can use part of the circulation for putting up the advertisements taking into
consideration advertiser’s wishes and distribution system. In particular you can post the enclosures in a certain part of the circulation distributed onboard of a certain air company or on desks in a certain airport, etc.
All the prices in this media kit are valid till December 31, 2019
PRICES (NOT SPECIFIED POSITION)page 1/1 4 000 € 4 800 $
spread 2/1 6 800 € 8 000 $
SMALL FORMATS2/3 page 2 700 € 3 200 $
1/2 page 2 200 € 2 600 $
1/3 page 1 600 € 1 900 $
1/6 page 900 € 1 100 $
SPECIAL POSITIONSoutside back cover 9 000 € 10 700 $
inside back cover 5 900 € 7 000 $
inside front cover 6 800 € 8 100 $
1st spread (including inside front cover) 9 300 € 11 000 $
spread 2/1 in front of editorial page 7 400 € 8 800 $
last spread 2/1 6 900 € 8 300 $
1/1 (front page) 4 900 € 5 800 $
1/1 (next to imprint, contents or editorial page 4 400 € 5 200 $
GUIDE LISTING1/4 page 700 € 900 $
1/8 page 500 € 600 $
classified of 200-250 printed characters + photo 200 € 250 $
GENERAL REQUIREMENTSModule formats: EPS, PDF, AI, PSD, TIFF, JPG.
Module size: 1:1 with 5 mm. bleed from each side. Bitmap pictures should be incorporated into the
module and should have the resolution of 300 dpi.Vector format modules (EPS, PDF, AI) must have
white background of trim size. No module elements should exceed trim size limits. Bitmap format modules (PSD, TIFF, JPG) should not contain alpha-channels, layers or clipping paths, should have 300 dpi resolution and should be saved without compression. In case of JPG you should choose minimum compression when saving the file. In Photoshop it equals to 12. All fonts must be outlined!
COLORFor all the elements of vector and bitmap format modules only CMYK colours should be used. Total inks С+М+Y+K should not exceed 300. In order to get rich black use C40 M30 Y30 K100. Modules should not contain Pantone spot colours or elements painted in Registration colour. Please, use ISO Coated V2 profile 300%.
ORIGINAL FILESEditorial accepts the following formats for further processing: AI (Adobe Illustrator), INDD (Adobe Indesign). Please, use Package when preparing the files. The files should contain all the used fonts and bitmap images.
TECHNICAL SPECIFICATION
2/3 (VERT.)FORMAT
130,6×250 ММFORMAT WITH BLEEDS
140,6×260 ММ
1/2 (HOR.)FORMAT
210×123 ММFORMAT WITH BLEEDS
220×133 ММ
1/3 (VERT.)FORMAT
68,3×250 ММFORMAT WITH BLEEDS
78,3×260 ММ
1/3 (HOR.)FORMAT
210×80,6 ММFORMAT WITH BLEEDS
220×90,6 ММ
SPREADFORMAT
420×250 ММ FORMAT WITH BLEEDS
430×260 ММ
PAGEFORMAT
210×250 ММ FORMAT WITH BLEEDS
220×260 ММ
1/6 (VERT.)FORMAT
68,3×123 ММFORMAT WITH BLEEDS
78,3×133 ММ
Established and published by Viraton LLC
Tel./fax: + 7 (812) 412-0942, 412-5894reklama_lp@spblp.ru (advertising department )
info@spblp.ru (editorial office)192029, Saint Petersburg,
Olminskogo str., 8, office 4Н
www.spblp.ru линияполета.рф линия-полета.рф
CONTACTS:
top related