5 steps to open your website to a global audience
Post on 18-Dec-2014
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5 Steps to Open Your Website to a Global Audience
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Agenda
Easily manage your multilingual sites
Synchronize content and manage changes
Translate content on the fly
Use your community to translate
When needed, professionally translate the content on your site
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Open Web Experience Management(Open WEM)
“Create immersive digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate experiences along the customer journey.”
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Translation in the viewer’s own language is all that is missing!!
It is impossible for the viewer to have a great Web Experience if they have to view the site in a language that is not their own?
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Users
70% of global web users spend their time visiting websites in their own language*.
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Language.
The English language only accountsfor 31% of all online use and is in decline*.
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Purchase behavior
42% of internet users in the European Union would never buy a product in a language other than their own, with a further 38% of users only doing so very occasionally¹.
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Preference
9 out of 10 internet users in the European Union would prefer to visit a website in their own language¹.
*Localization Matters, Common Sense Advisory, Copyright © 2008¹ User language preferences online, European Commission, Copyright © 2011
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IntroducingGlobal Web Experience Management
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How It Works
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Content Value Index
» Three Levels Translation
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Easily Manage Your Multilingual Sites
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Easily Manage Your Multilingual Sites
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Easily Manage Your Multilingual Sites
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Synchronize Content and Manage Changes
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Synchronize Content and Manage Changes
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Synchronize Content and Manage Changes
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Synchronize Content and Manage Changes
Machine TranslatedPage
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Translate Content on the Fly
Machine TranslatedPage
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Translate Content on the Fly
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Use Your Community to Translate
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Use Your Community to Translate
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Use Your Community to Translate
Community TranslatedPage
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When Needed, Professionally Translate the Content on Your Site
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When Needed, Professionally Translate the Content on Your Site
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When Needed, Professionally Translate the Content on Your Site
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When Needed, Professionally Translate the Content on Your Site
ProfessionallyTranslatedPage
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Lingotek Case Study
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Customer Case Study
“Using Lingotek – Inside Drupal has been fantastic; the change in process for translation is huge. Emailing file attachments around seems so archaic.”Chris VittiDirector, Websites and Marketing SystemsAlfresco
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Case Study
» Challenge
With nearly 8 million people in more than 180 countries as customers, Alfresco needed a way to manage its localized websites and to synchronize its marketing messages in a simple, scalable and cost-effective solution.
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Case Study
» Solution
Alfresco used Lingotek – Inside Drupal with the Translation Management System to launch its global websites, sync content and get real-time statistics of where the translations were in the process.
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Case Study
» Benefits Managing Global Workflow
Elaborate International Workflow Needs
In-Workflow Translation Generates Real-Time Results
Infinite Scaling, Immediate Localization
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Commitment
Acquia Network Services Offer Acquia Partner Compatible with Drupal 6 Compatible with Drupal 7 Integrated with Commons 3.0 Monthly sprint updates
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Free Trial Offer
Free 30 day trial
http://www.lingotek.com/Drupal
Code: Acquia
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Contact Us
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Lingotek contact information:
http://www.acquia.com/lingotekhttps://network.acquia.com/services/lingotek
http://www.lingotek.com/Drupalhttp://www.lingotek.com/Acquia
Calvin ScharffsVP of Marketing and Product Developmentcscharffs@lingotek.com801.554.1075@calvinscharffs@lingotek
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