5 steps to online marketing success using competitive intelligence

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5 Steps to Online Marketing Success Using Competitive Intelligence

Presented By:

Karen Nicole Costa

Online Marketing Specialist

kcosta@compete.com

@vanillabean45 & @compete

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• Overview of Compete’s Product Offerings

• 5 Simple Steps to Online Marketing Success

• Brief Q&A

• Follow-up

Agenda

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What do Casanova and David Cancel have in common?

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About Compete

• Fastest-growing digital measurement company in the US

• World-class advertisers, agency and media clients use Compete to increase marketing effectiveness

CONSUMERS

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Compete PRO

• What are my competitors doing?

• What are my competitors results?

• How do I improve my marketing efforts?

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Compete PRO

• Free Account Creation

• Monthly subscriptions that automatically renew

• Levels based on access to tools and # of reports pulled

• Enterprise level offering for organizations with 1+ users and industry report access

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Discover Competitors’ Paid and Natural Keywords

Compete Search Analytics Tools

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Step 1: Know the competition

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• Create a list of competitors in your space

• Then, find metrics that matter to you and create benchmarks

• Find trends in your industry

• Take action

That’s a personal question, but…Am I normal?

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Step 2: Cover Your Search Marketing Bases

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• Use local analytics tools to see what keywords are sending traffic to your site

• Discover your competitors’ search marketing trends and keywords

• Identify industry and seasonal trends

• Capitalize on your competitors’ success!

Increase Search Traffic and Campaign Performance

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Step 3: Copying is a Sign of Flattery

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• Identify what websites are sending your competitors traffic

• Building relationships with your competitors’ business other websites can help you

• Build links

• Gain advertising space

• Get exposure to new customers

• Increase paid search ROI

Get in on the action!

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Step 4: Fix Your Leaky Bucket

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• Create conversion funnels

• Identify where customers drop off using destination traffic reports to find out where users go after they leave your site

• Are they going to coupon site?

• Are they visiting your competitor?

• Are they visiting social networking sites?

Retarget users that leave your site and capture lost conversions

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Step 5: Stay on Top

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• Your online strategy needs frequent checkups

• Integrating competitive intelligence to your marketing strategy can give you the critical information you need to ensure success against your competitors.

Monitor your website’s health

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• Twitter http://twitter.com/Compete

• Facebook http://www.facebook.com/CompeteInc

• SlideShare http://www.slideshare.net/compete

Booth 1106

Where can I find compete?

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Questions?

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We do!Got Data?

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Karen Costa

Online Marketing Specialist, Compete.com

kcosta@compete.com

Twitter @vanillabean45

Please come visit us at booth 1106

Thank you!