5 ideas for easy and effective marketing
Post on 13-Nov-2014
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Win Win Marketing
5 Simple Ways to Grow Your Business
Amy Foxwell+33 6 45 86 92 86
www.amyfoxwell.comamy@foxwellassociates.com
www.amyfoxwell.comamy@foxwellassociates.com
Today’s
agenda
5 simple actions that will affect your bottom line immediately….
…but first….
…a question…
…what is the ultimate objective of marketing?
www.amyfoxwell.comamy@foxwellassociates.com
Marketing communication should make your target KNOW, LIKE and TRUST you.
www.amyfoxwell.comamy@foxwellassociates.com
1. Know the
colour of
THEIR socks
Analyse current customers: demographics, behaviour, values, needs, fears, lifestyle, how to communicate etc
Make sure you have 1 or 2 narrow, well defined niches: specialise your language, your message, service, offers and supply tailored offers
www.amyfoxwell.comamy@foxwellassociates.com
Put an exit survey in place.
A short survey to capture details, testimonials and begin a relationship with your customers:
• name• email• birthday (if appropriate)• how they found you• comments• agree to use comments
www.amyfoxwell.comamy@foxwellassociates.com
2. Get Your
Messaging Right
What are you trying to do better than anyone else? How are you trying to better the world?
Verb + Target + Problem:“I show service professionals how to
triple sales”“ I make weight loss easy”
*Tell what you do in a manner that the listener cares about* All communications should shout this out
www.amyfoxwell.comamy@foxwellassociates.com
You sell a SOLUTION TO A PROBLEM, not a service.
State this a clearly and bluntly as possible and you are on your way to great messaging.
*Think ‘What Keeps you Up at Night?”*Questions or resistance are clues to how you are not meeting people’s needs*BENEFITS not features
www.amyfoxwell.comamy@foxwellassociates.com
3. The power of FREE
Use a free offer to introduce your customers to your service, gain credibility and expert status
• Free trial period• Sampling• Free reports, photos, information, recipes, etc• Money back guarantees
www.amyfoxwell.comamy@foxwellassociates.com
Think Win Win.
Communicate to educate, to assist, to share knowledge. Give, give, give to get, get, get.
www.amyfoxwell.comamy@foxwellassociates.com
4. Do Keyword Research, and Use
It
Keyword research not only helps you be found on the internet, but gives you insight into you’re the market and your customers.
• Use keyword research tools such as Google Adwords and Wordtracker to research how people talk about your type of products and services
• Keywords help you better understand the market and see opportunities
• Use this knowledge when building your web presence to gain traffic
• Use this knowledge in messaging across your marketing
• Use keywords for effective PPC campaigns
www.amyfoxwell.comamy@foxwellassociates.com
* Use niche words and phrases *Think about how your customers look for your product, not how you speak about it*Use local keywords to leverage local search
www.amyfoxwell.comamy@foxwellassociates.com
4. Create
a Referral
Offer
Word of mouth is the most efficient form of marketing- Cheap, seen as trustworthy and exponential- People love to talk – leverage this for your business- Put processes in place to systematically leverage
referrals- Give the customers the necessary material- Create a win win situation
•The Golden Rule: Do everything in your power to deserve the referrals – Win Win theory in action•Businesses and partners should also have a referral program dedicated to them
www.amyfoxwell.comamy@foxwellassociates.com
www.amyfoxwell.comamy@foxwellassociates.com
Know your target
Talk to his needs, talk solutions and benefits, not features
Use many different marketing methods
Measure everything
Fail quickly and test, test, test
Block out time everyday for marketing – every week determine 5 activities and do them
Monthly marketing theme
READ, READ, READ
Some Secrets of
Highly Successfu
l Marketers
www.amyfoxwell.comamy@foxwellassociates.com
Contact us at: amy@foxwellassociates.com
or on +33 6 45 86 92 86
www.amyfoxwell.com
How to contact
us
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