4wd tourism on the oodnadatta track
Post on 11-Jan-2016
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4wd Tourism on the Oodnadatta Track
Presented by Greg Cartanat the
2008 Desert Knowledge Symposium and Business Showcase
My research
Motivations of 4wd’ers
– Spiritual experience– Understanding & learning– Environment– Relaxation– Challenge– Socialising– Access
Spiritual experience
Understanding and learning
Environment
Relaxation
Challenge
Socialising
Access
Infrastructure
– Signage– Access– Track itself– Developed POIs– Services
Signage
Access
Track itself
Points of Interest
Services
Barriers
• Uncontrolables• The geography of the track• Attitudes• Money• Resources - people• The market – 4WD’ers• Small business issues / Cost of supply• Infrastructure• Environment• Control & Coordination
Potential• It’s all there
• Existing drivers
• Easy mileage
• Harder Yards
Wonderful country
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