#4astransformation - march 11 - tbwa|worldwide - rob schwartz
Post on 05-Dec-2014
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A panel of three agency Creative Directors show their favorite recent work... that they didn't create Noel Cottrell, Chief Creative Officer, Fitzgerald & Company Tiffany Rolfe, Partner/Chief Content Officer, Co:Collective **Rob Schwartz, Global Creative President, TBWA|Worldwide Moderated by: Troy Ruhanen, Chairman & CEO - The Americas, BBDO North America
TRANSCRIPT
I Wish I Did That4Aʼs Transformation:TheIdeaEffect
New Orleans, March 2013
Rob Schwartz Global Creative President TBWA\
Creative DirectorWriter
Flu Sufferer
Me
I wish I did this
Most health-related advertising and marketing
makes us sick.
$17.4 Billion
source: CHPA (Consumer Healthcare Products Association)
Big Biz: OTC Sales in 2011
Written from the point-of-view of the user.
Not the manufacturer.
Lawyers with a sense of humor
A Smart Facebook App
1. People love brands that talk like people2. Healthcare is the new “Packaged Goods”3. The talent is in the agencies
Some Learning
Summary Film
Discussion.
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