4.4 bombay street food
Post on 28-Nov-2014
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IDC, IIT Bombay
Who are they?
• Vendors who make a living from selling products and services on the road-side
Distinct Physical Attributes
Visible/Experiential
• Through and through engagement in the whole process
• No Brands/ Non-established Brands
• No Fixed Prices
• On-the-move in most cases
• A theatre for the senses
Underlying Realities • Ambiguous Legal status• More flexible Market economics, because of the scale & level of
work• Eviction threats from authorities
• Remarkable & highly evolved Life philosophies rooted in
reality• They buy their daily survival• Deep connections with customers and fellow vendors that go
beyond the trade• Strong rootedness and sense of belonging for the place
Purpose
We hope that our study will help you address these issues better
Who are they to us?
Who are we to them?
What do they want?Inter-cultural Sensitivities
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