4101 2 explore create group3

Zune Explore/Create Phase

Group 3Theresa BaltimoreJackie Beramendi

Jenn BishopBilly Holton

Recap

Zune Homepage

Recap Challenges

Competitors› Apple Ipod› Sansa Fuse› ZEN X-Fi

Online Issues› Redundant information throughout the site.› Web pages are cluttered.› Site is unorganized and difficult to navigate.› No unique selling point.

Competitor OpportunityRecap

Sansa Fuze

• Personalized player wizard.

• Easy navigation

Ipod Classic

• RSS feed

• Easy navigation/ usability

Zen X-Fi

• Interactive Users guide

• Video tutorials

User/Personas RecapUsers Lip Readers (Heavy)

› Aged 15-30› Uses PMP 35+ hrs per

week.› Actively purchases

media› Uses PMPs for multiple

uses.

Time Passers (Medium)› Aged 30-45› Use PMPs 10-15 hrs

per/wk› Use PMPs during leisure.› Tech proficient.

Clueless (Light)› Aged 40+› Use PMPs >10 hrs

per/wk.› Not tech savvy.

Personas Online wants/needsLarry the lip reader is tech savvy

and needs to be able to access information quickly. This user also enjoys relevant interactive components.

John the time passer uses the Internet for entertainment, social networking and shopping. He is more likely to purchase from a site that is interactive, easy to use and has a social component.

Mary the clueless user is not very tech savvy and therefore prefers to visit sites that are easy to navigate and provides clear instructions.

Success Metric/Tactics Recap

Measures of Success› increased ROI, market share, subscriber & Zune

social sign-ups› less abandoned shopping carts› more positive feedback on website

Tactics/Success Metrics› online feedback form› social sign-ups measures highly interested

consumers› message board posts› Action Codes monitoring shopping cart

abandonment rate.

Strategy/Positioning Recap

Zune Brand Strategy/Positioning› as social (Facebook,Myspace) network for Mp3

players› novice to expert can enjoy unlimited

entertainment and socialization can take this experience wherever via Wi-Fi

› No Wires, No Problems, Just Zune

Communication Objectives› ease of use for everyone from novice to expert› simplify overall design, specifically nav. features› Emphasize USP’s

Information Architecture

Contact Site MapLaunch RSS Feed

Interactive Guide

Tech SpecsGallery

• Google• Electronic

Sites• URL

Trouble Shooting

Forum

Zune 120

Zune 16

Zune 8

Zune 4

Zune 80

Buy NowZune 3.0Features

Log in

User Legend: Lip Readers

Time Passers Clueless Users

Site Legend: Static Page

Interactive Page Cluster of Interactive Pages

Links to Buy Now

The BIG Idea

Zune is not just a site where you can buy music.  It’s a meeting point to connect with your music and those who share your passion.  This is more than just networking or a mere sales transaction. 

Zune is a community.  A place for friends.  A place to rock out or relax to the beat of your own Zune.  Nothing is expected of you, and there is no new knowledge to acquire.  A place is for you and those alike. 

Your passion now has a site.  Welcome Zune.

Zune/Logo

Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Search

IMAGE of Zune

Content/New in Zune

You are here: Home Site Map |RSS Feed| Contact Us

An overview of what to expect from zune and the website.

Zune/Logo

Search

Video demonstration of Zune Features

Site Map |RSS Feed| Contact Us

Feature Content

Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now

You are here: Home->Features

Roam free-Mood Board

Zune/Logo

Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Search

IMAGE of Zune

Content/New in Zune

You are here: Home Site Map |RSS Feed| Contact Us

An overview of what to expect from zune and the website.

Zune/Logo

Search

Video demonstration of Zune Features

Site Map |RSS Feed| Contact Us

Feature Content

Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now

You are here: Home->Features

Mood Board #2

Interactive Tactic

Conclusion

Summmary

Our creative idea for Zune was to emphasize two of its most unique selling points: WiFi and social networking capabilities.

Our creative comps were meant to be clean, easy to navigate illustrative of zunes unique content and social benefits.

No Wires, No Problem, Just Zune

Thank You!