4 ways to spot long term trends

4 ways to spot long-term trends

frederic de meyer founder institute for future insights frederic@i4fi.com www.i4fi.com www.fredericdemeyer.com

@fdemeyer

sophistication

acc

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Gut feel…

Statistical certainties

ways to spot long-term trends

Frederic De Meyer @ i4fi

spotting long-term trends -extrapolate-

trend: locally grown vegetables in urban areas, sometimes managed in

communities

urban farming

are these signs of a trend towards:

Natural resources scarcity, oil price volatility will increase

(transport) cost of food in big cities

Conscious consumer, focus on health, ethical buying

Self-reliance, ‘Do it Yourself’

urban farming

spotting long-term trends -transpose-

mass customization

cars shoes

clothes candy

toys

…

health care (?)

education (?)

government (?)

retail (?)

utilities (?)

food

prints media

…

automation Self awareness, self-centricity, choice

(pressure from) 3D printing

mass customization

spotting long-term trends -synthesize-

banks music press

banks music press

disintermediation

Digitalization, ‘everything as a platform’

Personalization, personal branding, social media

New business models, ‘creative destruction’

disintermediation

spotting long-term trends -connecting the dots-

patients now have limitless ways to be as knowledgeable as the

doctor

(mass) customization of health care becomes the new paradigm

open source pharma challenges the current business R&D model

new market for DIY health (9000 Apple apps for personal

health care)

Patients now have limitless ways to be as knowledgeable as the

doctor

(mass) Customization of health care becomes the new paradigm

Open source pharma challenges the current business R&D model

New market for DIY health (9000 Apple apps for personal

health care)

health as a lifelong service

Digitalization, social networks Mass customization, personalization

Scientific advancements

health as a lifelong service

www.i4fi.com www.fredericdemeyer.com

additional questions: frederic@i4fi.com

The future cannot be predicted …but it can be made !

(ancient African saying)

website www.i4fi.com

blog www.fredericdemeyer.com

mail frederic@i4fi.com

Phone +32 478 68 13 08

for useful long-term planning tools: http://www.i4fi.com/useful_tools.html

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Full assessment of the impact

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are you prepared to make the maximum out of long-term trends?

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“Frederic offers a unique insight of how global changes

translate into new business opportunities. This book is an

essential tool for any future-oriented manager or

entrepreneur and anyone involved in innovation strategies”

Philippe De Ridder, co-founder, Board of Innovation

“Designing and implementing a good strategy is quite a

challenge. In an increasingly complex world, it is becoming

increasingly difficult to recognize the core from the noise.

This book on megatrends will help you do this. It will give

you the necessary insights to focus on the themes that are

crucial to the future of your company. A must read!”

Jeroen De Flander, co-founder, The Performance

Factory, author of Strategy Execution Heroes

“This excellent book is a comprehensive overview of the

major trends and also offers a methodology to better assess

the future reality and master its consequences. The author

provides an essential guide for any strategy exercise”

Peter Corijn, Vice-President, Procter & Gamble In Dutch at click here