4 ways to feed the content
creation beast
Everybody is talking about
content marketing
It’s the best way to drive traffic to your site
Which is why most marketers are doing it
But here’s what they’re not telling you…
Content marketing is a relentless beast
requiring constant feeding
And the pressure is not going away
Marketers need to create all types of content
Blog posts Images
Videos Podcasts
Infographics
eBooks
But quality trumps quantity
Churning out content crushes the creative spirit
And the final product suffers
New tools and innovative thinking can flip the script
1. Make your workflow as innovative as your ideas
Digital agency Drake Cooper adopted Hightail’s collaboration features and got
faster approvals from clients
2. Open more direct channels of communication
Social Envi brought clients and creators together into a more transparent feedback process
3. Get one digital workspace for the entire team
Marketers at MiTek now collaborate on creative projects in Hightail, increasing group visibility
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4. Repurpose content to make your ideas go further
Take one blog post and turn it into:
Slideshow video – Great for Facebook
Infographic– 3x more likely to be shared
Visual with quote – Popular on LinkedIn
Take one blog post and turn it into:
eBook– Great for lead generation
Social posts – Unleash the power of a Tweetstorm
Webinar – Use Google Hangouts to present to an audience
Take one blog post and turn it into:
Repost – Tweak content for Medium
Presentation– SlideShare has 70m unique visitors every month
Social posts – Can your content go viral?
Creative collaboration tools ensure each iteration stays true to your brand
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Use Hightail to share all types of assets…
Get precise feedback from multiple teams…
And clear approvals with one simple click
Feed your content marketing beast faster at www.hightail.com