4. cogenta
Post on 26-Jan-2015
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MiM Awards March 2012
Making Businesses Mobile
• Retailers
• Advertisers
• Brands (audience owners)
How do we do this?
Mobile shopping platform:
• Serving unique content → more relevant
experience
• Tracking shoppers’ behaviour
How do we do this?
Revenue opportunities:
• Leading shopping experience (4+ rated)
• Serving a targeted and highly tailored
message to consumers
Making Other Brands Mobile
• Straight White Label
Making Other Brands Mobile
• Partial Functionality & Managed Content
Making Other Brands Mobile
• Embedded functionality
http://www.youtube.com/watch?v=HbbmfB6NZxI
CEO Adrian Hobbs
adrian.hobbs@cogenta.com
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