3forward overview
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Find. Create. Increase.TM
Copyright 3forward, 2009
We Know What Keeps Sales Leaders
Awake At Night.
Copyright 3forward, 2009
Increasing Revenues 63%Sales Effectiveness 50%Growing Market 39%Optimizing Lead Gen 31%Reducing Sales Cycles 18%Growing Channels 13%
CSO Insights, 2009 Sales Performance Optimization Study
Copyright 3forward, 2009
Sales Leadership is a Tough Job.
Copyright 3forward, 2009
97% of CEOs interviewed planned on increasing
revenue this year.
Copyright 3forward, 2009
67% of CEOs plan on increasing revenue while
REDUCING sales headcount.
Copyright 3forward, 2009
52% of Forecasted Opportunities Never Close.
Copyright 3forward, 2009
One/Third of Most Sales Teams Turn Over
Annually.
Copyright 3forward, 2009
35% of Leads Come From Marketing65% Are From Somewhere Else
“Most companies have a problem maintaining accurate customer contact
data and an even greater problem doing so for prospect data.”
2009 Lead Generation Optimization report,
CSO Insights
Copyright 3forward, 2009
“In the past, for a $10 million quarter we needed a $30 million pipeline.
Today we might need $50 million.”
Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP
Copyright 3forward, 2009
Sales Leadership Is Tough.
Copyright 3forward, 2009
To Succeed, Sales Leaders Need
Three Things.
Copyright 3forward, 2009
#1. More qualified leads.
Copyright 3forward, 2009
#2. Increased win rates.
Copyright 3forward, 2009
#3.Faster sales cycles.
Copyright 3forward, 2009
Sales Leaders Need Three Things.
Copyright 3forward, 2009
That is what 3forward delivers.
Copyright 3forward, 2009
3forward helps companies find and
create leads, increase wins and accelerate sales.
Copyright 3forward, 2009
Our offerings are the Playbook
for successful sales leaders.
Copyright 3forward, 2009
We Find and Create Leads Basic Sales Readiness Lead Generation Plans Target Identification and Tailored Lead Lists Lead Generation Execution Market Entry Strategy Anchor Client Pursuit Strategy and Targeting
Copyright 3forward, 2009
We Increase Wins Prospect Profiles and Tracking Competitor Analysis and Tracking Pursuit Support
Qualifying
Opportunity Development
Client Acquisition
Copyright 3forward, 2009
We Accelerate Sales Sales Strategy Design and Support Market Presence and Relationships Research and Analytics People and Process
Copyright 3forward, 2009
3forward Founders
Dan HudsonPresident30 years executive sales leadership
Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .
Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.
Matt SmithExecutive Vice President 25 years sales & marketing management
Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.
Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.
Copyright 3forward, 2009
“Globalization and the loss of legacy means of competitive advantage are
putting the sales force on notice that it must be a strategic difference or else
the corporation loses.”
Sales Benchmark Index, strategic advisory firm
Copyright 3forward, 2009
Are You Sales Ready?
Copyright 3forward, 2009
We Can Help.
Copyright 3forward, 2009
Sales 2.0New Tools
Sales Leaders BlogCase Studies
Facebook LinkedIn
Copyright 3forward, 2009
Find. Create.
Increase.
Copyright 3forward, 2009
@www.3forward.com
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