3 strategies for effective mobile inbound marketing

3 STRATEGIES FOR EFFECTIVE

MOBILE INBOUND MARKETING

Inbound Marketing: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO,

social media marketing, and other forms of content marketing which serve to bring

customers in closer to the brand.

http://en.wikipedia.org/wiki/Inbound_marketing

ABOUT MYSELF

• CEO @ Sociallyin

• Digital marketing agency in Mississippi

• Hubspot Certified Partner

• https://twitter.com/Keithsol

WHAT WE WILL COVER

1. Keeping your content concise

2. Optimizing your landing page for mobile

3. Analyzing your data

WHY MOBILE MATTER

Ok, So everyone knows why mobile matter by now. So I will not go into much detail, I just want to show you a chart.

As you can see, MOBILE HAS ALREADY GROWN!

Photo Cred: bit.ly/1x1Ukp2

SO WHY AREN'T YOU WITH IT?So many marketers and agencies today just seem to ignore mobile. Like they are afraid to fail at mobile.

If you are already executing on mobile marketing, good for you.

You my friend, is what we call, ahead of most people.

Here are some things to keep in mind when developing a strategy for your mobile effort.

1

1. KEEP YOUR CONTENT CONCISE

Consumers today are accessing their content through their mobile phone by huge numbers in 2014.

-Kissmetrics

“Mobile opens have increased by %400

since 2011”

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2. MAKE YOUR LANDING PAGES MOBILE OPTIMIZED

Your landing pages are crucial to convert your visitors into leads, and if you are driving mobile visitors, make sure your landing pages are mobile optimized

-Steve Jobs

“An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the

phone. And here it is.”

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3. ANALYZE ALL YOUR DATA

Data is the starting point of good advertising. Understand what your customers are doing so you

can cater to their needs.

Data helps you make decisions about your marketing budget and direction that you would not have been able to make with out. It is kind of like

shooting in the dark, but with night-scope.

“You can have data without information, but you cannot have

information without data.”

KEY TAKEAWAYS

• Keep your content concise

• Optimize your landing pages

• Analyze all your data

If you would like to learn more about mobile advertising and marketing or the concept of inbound

marketing on mobile, lets connect on twitter.

https://twitter.com/Keithsol

www.sociallyin.com

www.sociallyin.com