3 seo crimes that every nonprofit organization commits - #14ntc from nten

SEO: Nailing the Basics and How to Build From There

#14NTCSEO

Andrew GarbersonEric Werner

3 SEO CrimesThat Every Organization

Commits

(Wrongly) Accused

Mustache Envy

Plea: Not Guilty

1.SEO is a numbers.

2.SEO is words.

3.SEO is links.

SEO is not a number.

SEO is not traffic.

Then what is SEO?

Content Producers

+ Content

Consumers

Google to the rescue!

“Ok, Glass.”

Help me, search engine!

Yellow web pages?

1.SEO is a numbers.

2.SEO is words.

3.SEO is links.

Suture RedistributionOrganization

Education Equality

Ambassador

Non-Branded Organic

Search Visits

Non-Branded Organic Search Visits

Non-Branded Organic Search Visits

Non-Branded Organic Search Visits

Google

Non-Branded Organic Search Visits

Google

$

Non-Branded Organic Search Visits

Google

$ Brand

Should I use non-branded organic search visits? It is

the proper term.

But, on average, no one searches for it. Instead,

they say SEO traffic.

“Drop the keyboard and put

your hands up!”

Tell me a bit about yourself

What does your title tag

say about you?

Rinse and repeat

http://bit.ly/14ntcseoaudit

Find your opportuni

ty

1.SEO is a numbers.

2.SEO is words.

3.SEO is links.

Well, links aren’t so

bad.

But, not all links

are equal.

“We are doing a better job of detecting when someone is sort of an authority in a specific space—it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly, if you are some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.”

- Google in May 2013

• How Non-Profits Can Use a Blog• Energizing Volunteers with Social Media• Best Grassroots Campaigns of 2013• Tips for Working with a Young Board• Fundraising in the Digital World

• How Non-Profits Can Use a Blog to Improve SEO

• Energizing Volunteers with Social Media

• Best Grassroots Campaigns of 2013

• Tips for Working with a Young Board• Fundraising in the Digital World

• How Non-Profits Can Use a Blog to Improve SEO

• Energizing Volunteers with Social Media

• Best Grassroots Campaigns of 2013

• Tips for Working with a Young Board• Fundraising in the Digital World

• How Non-Profits Can Use a Blog to Improve SEO

• Energizing Volunteers with Social Media

• Best Grassroots Campaigns of 2013

• Tips for Working with a Young Board• Fundraising in the Digital World

Google Nonprofit management

How Non-Profits Can Use a Blog to Improve SEO

Nonprofit management

www.example.com

Tips for Working with a Young Boardwww.example.com

Best Grassroots Campaigns of 2013www.example.com

Google

Nonprofit management

Tips for Working with a Young Boardwww.example.com

Best Grassroots Campaigns of 2013www.example.com

Google

Web Page

Authority on the Internet

Traditional SEO Modern SEO

®

3 SEO CrimesThat Every Organization

Commits

1.SEO is a numbers.

2.SEO is words.

3.SEO is links.

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