3 key shifts to high velocity marketing

Three Shifts to

High Velocity Marketing

Change

Gravity

Applying yesterdays news to tomorrow’s markets

We ALL have Gravity

Market Leaders Defy It

Gravity in Action

3% of marketers think they WOW prospects with the information they need

63% of CEOs say their marketing is ineffective

Everything Changed

30 % view their communications as disjointed or hit and miss*

* Forrester Research

< 20% of CMOs have confidence in their ROI**

** CMO.com

Buyers

Offline Online

Experts

Research

Vendor and Independent Sites

Vendors

Trusted Advisors

Whose Got the Power?

Problem ID

Criteria Search Eval Test /SelectBUY

Yesterday

We Controlled the Information

Today

We get a Mtg!

VendorWebsites

Peers ResearchCommunities

Buying Cycle

Key Velocity Shifts

Tech Wow Factor

GRAVITY

RELEVANT Business Value & Evidence

High Velocity

The Relevance Gap

Courtesy Scuttleblog

The Most Important Marketing Question

SO WHAT?

Simple ShiftHigh Velocity Results

Customer Value

Our technology, company and

legends

Key Velocity Shifts

Tech Wow Factor

Programmed Campaigns & Outreach

GRAVITY

RELEVANT Business Value & Evidence

Dynamic stories & conversations

High Velocity

Yesterday’s News

Conversations

EmpoweredTeams

DynamicContent

InteractiveCommunities

Our Opportunity

ExpertiseEducation

Stories

Conversation is the New Campaign

Key Velocity Shifts

Tech Wow Factor

Static Campaigns

Popularity Equals Profitability

GRAVITY

RELEVANT Value & Evidence

Dynamic Stories & Conversations

Mindshare as Experts Brings Profitability

High Velocity

Popularity Isn’t Profitability

OpensClicksWebsite VisitsFollowersFriendsCirclesLikesLeads

ROI?MindshareMomentumSalesRevenueProfits

We All Have Legends

• Customers buy the product with the best features • Buyers want us to share our features, feeds n speeds • The competition has it so we have to have it too• We control our brands • Fear sells • Lead generation is a series of campaigns then a (tele) sales call • Sharing our messages in more places will take us above the

digital noise• Sharing our messages more often will take us above the digital

noise• The leading provider of…. (Blah Blah Blah) • We know what our buyers want and need • Our top customers represent our overall markets • We failed in that market so we can’t be successful there• Popularity powers profitability • We can use social media like a traditional marketing channel

How to Defy Gravity

The Goal? Prove Ourselves Wrong!

• Question every legend • Play Stump the Chump• Shuffle the Deck• Validate with Keepers of the Truth• Listen to not-so-supportive players

Foster Change: the Anti-Gravity!

Rebel Brown, CEOPeople Who Know

www.rebelbrown.comrebel@rebelbrown.com

Twitter: @RebelBrownLinkedIn: Rebel BrownYouTube: RebelationsTVFacebook: The Rebel Nation