3 conversion stages of successful content marketing funnels

3 Conversion Stages of Successful Content Marketing Funnels By

Optimized Assets

Chances are you are doing this wrong…

In today’s environment marketing online is much more difficult. 

Converting the skeptical and untrusting consumer into a buyer isn’t as easy as it used to be.

Taking them from a buyer to a die hard, raving, referring and repeat buyer, well…that’s like trying to cage a wild animal.

It’s the single largest strategic hurdle and potential opportunity every business owner is up against.

It’s also the single biggest challenge your competitors are struggling with as well, so you are not alone.

Every piece of your marketing system can run like a well-oiled machine, whether it’s an ad, landing page, piece of content, order form or even a follow up email.

Delivering to the exact target audience you desire -and those that are most likely to buy from you over and over again- is what every marketer dreams of.

But it cannot and will not give you results you are looking for if you don’t master the art of perpetual marketing and radically change the resources, tools and strategies you use and the way you convey your message.

It is a losing battle if you don’t use every available angle, approach and opportunity to connect with your potential clients.

It’s like trying to run a marathon in a pair of flip flops or playing 1 on 1 against LeBron James.

The majority of business owners, marketers, sales people and affiliates have poorly planned and incomplete funnels that are flat, one dimensional and not well thought out.

Almost no one really “gets” or even knows the psychology, purpose and planning of the 3 conversion ‘check points’ that make up your perpetual marketing machine.

First, let’s take a look at what a Content Funnel actually is…

Content Funnels – A fully optimized and automated conversion funnel that consistently produces new customers from paid traffic while building your brand awareness and market affinity.

They are the Content Conversion, the Sales Conversion, and the Follow Up Conversion and together they can help you dominate a market.

Content Conversion

(Indoctrination)

This is where you educate, indoctrinate and entertain your prospect.

You are building value and putting your best content out there for the world to see.

Consider this a great opportunity to give to your future customers and by doing so you’ll brand yourself as the “go to” source of info in your industry.

This is also where you’ll get those raving fans we spoke about.

This is your Results in Advance kind of stuff.

Sales Conversion (Acquisition)

This is where money is made but don’t think that adding value isn’t important here too.

Remember, you are always solving problems for your prospects. This is even more important when you are asking them to part with their hard earned money.

Your job is to create so much value, goodwill and real life solutions that they have no other choice but to utilize your product or service.

You become the logical choice.

Remember, the content funnel has done the job of teaching your prospects valuable skills and the benefit of your expertise .

Follow Up Conversions

(Evangelist Building)

This is your opportunity to continue the conversation and your primary focus should be to keep adding value and begin the process of tying up the loose ends in your prospects mind.

These follow up emails will help overcome objections, give case study examples and remove every potential roadblock in a way that is helpful, educational and sincere.

At this point the prospect knows who you are, they understand your approach, they trust you, and buy from you over and over again.

If you’ve done it right they will become your biggest supporters – Brand Evangelist.

The Next Step is to begin compiling your assets to build out your perpetual marketing machine.

Now is your chance to claim your market and leave your competition behind.

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