2020: strategic marketing within international enrollment management (nafsa 2014)
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Strategic Marketing within International Enrollment Management
Cheryl DarrupBoychuck, CIEO of USjournal and FundsVUnited States cheryl@FundsV.com
Markus Badde, CEO of ICEFGermany mbadde@icef.com
Chris Price, Adventus Education and Barton CarlyleUnited Kingdomchris.price@adventuseducation.com
Tony Lee, Head of Digital Marketing at INTO University PartnershipsUnited Kingdom tony.lee313@googlemail.com
Handouts: http://www.USjournal.com/2020.pdf
Objectives
1. Synthesize the very latest and most relevant data, based on solid research in global student mobility trends and regional financial situations
2. Identify appropriate target markets that connect International Enrollment Management (IEM) strategies to individual institutional strategies
3. Illustrate how appropriate technology and social media can enhance individual campuses’ Customer Relationship Management (CRM) strategies
Strategic Marketing within International Enrollment Management
Cheryl DarrupBoychuck, CIEOUSjournal and FundsVcheryl@FundsV.com
Strategic Marketing within International Enrollment Management
Cheryl DarrupBoychuck, CIEO of USjournal and FundsVUnited States cheryl@FundsV.com
Markus Badde, CEO of ICEFGermany mbadde@icef.com
Chris Price, Adventus Education and Barton CarlyleUnited Kingdomchris.price@adventuseducation.com
Tony Lee, Head of Digital Marketing at INTO University PartnershipsUnited Kingdom tony.lee313@googlemail.com
Handouts: http://www.USjournal.com/2020.pdf
Strategic Marketing within International Enrollment Management
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