2017 real estate marketing trends

2017 Real EstateMarketing

Trendswith Tips to Try Today

Presenting Today

Amanda JarrellDigital Marketing Manager

Jonathan OldacreContent Marketing Specialist

Real estate marketing simplified.

Today’s Agenda● Why digital marketing?● Video trends● Social media trends● Content curation (and distribution)● Virtual Reality● Marketing Automation● Free Gift + offer● Q + A

Pop Quiz

How comfortable are you with digital

marketing?

DIGITAL MARKETING

2017 Trends“Almost nine out of 10 buyers (87%) use an online resource at some point in their search for a home to buy.”

Source: Zillow Group’s Consumer Housing Trends Report

VIDEO

Video

Source: Facebook

Video● Attention● Engagement● Branding opportunity● Value to clients● Helps differentiate you● Home buyers expect video

Staged Video

Live Video

Is Live Video Really Trending?

Source: Facebook

Vertical Video

Tips for Video● Know your audience● Interviews● How-to videos● Local business reviews● Live-streams (open houses, etc…)● Listing videos● Agent promotion● Neighborhood videos● Testimonials

SOCIAL MEDIA

Social Media SearchLast year, Facebook reported seeing “2 billion searches per day.” Compare that to Google’s claim of “3.5 billion searches per day”.

Source: Buffer

Tips for Social Media● To be found, you must be there!● Complete your business page● Build your audience● Be active● Be engaged● Be social● Pay-to-play

Social Advertising

Pay-to-Play Options● Likes● Reach● Brand awareness● Local awareness● Website traffic● Engagement● Video views● Conversions● Increase followers

Tips for Social Media Advertising● Use free social media to beta-test

paid● Experiment● Use Facebook ads’ analytics● Start small: boost a post● Convert Instagram to a business

profile● Track your results● Make adjustments● Evaluate ROI

CONTENT

People Want “the Answer”

Image Source: YouTube

CONTENT

Niche Curation

Stacy DeBroff“We find ourselves awash with more information than has ever been available to us as humans, and we simply can’t process it. As a result, we’ve increasingly come to rely not just on curated information, but on the people we most trust to curate this information for us.”

Source: Forbes

Tips for Content Curation● Become the “digital mayor” of your

town● Create highly local content● Interview local business owners● Blog about a town event● Don’t be “safe and vanilla”● Start small. Pick a medium that is

fun for you.● Study influencers

Phil Greely“Too many real estate agents keep their digital marketing safe and vanilla. In other words, their marketing is too general and boring…”

“…Pick one medium that speaks to you and is fun for you to execute. Blog, vlog, podcast, Instagram…”

VIRTUAL REALITY

VR: Pros vs. Cons● Immersive + engaging virtual

tours (Matterport + Immoviewer-) Pro

● Mass appeal- Con● Travel conveniences- Pro● In-chair vs. On-site showings- Con● Luxury brands + listings- Pro● Average, every day listings- Con

Tips for Virtual Reality● Use alternatives● Video marketing● Immersive content- 360º photos /

Facebook 360º ads● Google Street View can help create a

360º photosphere

AUTOMATION

Image Source: Coca Cola

Automation + Personalization

Tips for Marketing Automation● Automate anything that can be

automated● Include personalization● Engage regularly on social media● Unite on- and offline marketing

Amanda Jarrell: amanda@paradym.com

Jonathan Oldacre: joldacre@paradym.com

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