2017 hiv prevention minority media campaign · 2017 hiv prevention minority media campaign florida...

2017 HIV PreventionMinority Media Campaign

Florida HIV/AIDS Comprehensive Planning Network Integrated Planning Meeting

Kissimmee, FL

Jenny Pace

Community Engagement Team Lead

Florida Department of Health

Bureau of Communicable Diseases

HIV/AIDS Section

May 18, 2017

Division of Disease Control and Health Protection

• Statewide media campaign

• Contract term: February 2017-December 2019

• Year one flight dates: May-December 2017

• Focusing on six key markets for paid broadcast and out of home nets unpaid value add to broaden exposure in secondary statewide markets

• Website/SEO, digital/mobile, social media, and events will always be delivered statewide

Prototype: Billboard

Prototype: Digital banner advertisement

Prototype: Print advertisement

Prototype: Custom tent provider will use to conduct outreach at events

KnowYourHIVStatus.com

Jenny PaceCommunity Engagement Team LeadHIV/AIDS SectionFlorida Department of HealthJennifer.Pace@flhealth.gov

Division of Disease Control and Health Protection