2016 european ux impact survey

2016 European UX Impact SurveyChristopher McCann @letterpress_se

2016 European UX Impact Survey

2016 European UX Impact SurveyChristopher McCann @letterpress_se

In the spring of 2016 a survey was conducted to understand the impact UX had on organisations located across Europe. The survey explored the strategic impact of UX; barriers to UX impact; types of UX activities performed and how UX resources were organised.

2

171 RESPONSES

22 COUNTRIES

99% UX DESIGNERS

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Country

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Organisation Size

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Industry

Other: Media

Telecom Publishing Education

Construction Leisure Defence Gaming

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Strategic Influence of UX on Organisations

High - significant influence on the organisation

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Barriers Preventing UX Impact66,30%

63,90%

52,40%

45,20%43,40%

30,70%

4,80%

Lack0of0Understanding Silos and0politics0 Partial implemetionof0UX0practices Resource contraints Lack0of0Leadership Organisational0Size Other

Note: multiple selections were possible

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Strategic Impact versus UX Activities

2016 European UX Impact SurveyChristopher McCann @letterpress_se

High UX impact occurs

when there is high participation of UX in strategy and roadmap

planning.

Percentages of respondents

50.8%46.4%

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Low impact UX organisations are not

involved in user feedback and

research.

Percentages of respondents

22.9%24.7%

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Barriers to UX impact

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Regardless of impact level, lack of UX understanding is

cited as a limit.

36% 37%

27%

Percentages of respondents

Lack of Understanding

2016 European UX Impact SurveyChristopher McCann @letterpress_se

Lack of leadership results in low UX

impact.

Percentages of respondents

2016 European UX Impact SurveyChristopher McCann @letterpress_se

UX impact decreases as org size increases.

75%

35%

19%

UX Impact

Percentages of respondents

< 10 50 - 249 > 5000Size:

2016 European UX Impact SurveyChristopher McCann @letterpress_se

A considerable proportion, (72.8 %) of all respondents, were from SME organisations (Definition: less then 250 employees).

UX impact was highest in small organisations and decreased dramatically as organisation size increased.

Low impact UX organisations are not involved in user feedback and research.

High UX impact occurs when there is higher participation of UX in strategy and roadmap planning planning.

Lack of leadership results in low UX impact across all organisational sizes.

Indication is that there is often one UX person per team.

The snapshot in 2016