2016 etsy tutorial mastering etsy

BROUGHT TO YOU BY: WLTH.COM and Streetwear company Trilla.

Get this course on Udemy using this coupon code for 50% off for the first 100 people to find this: 2016ETSY50 at: http://bit.ly/etsyudemy

Introduction to Etsy➔ Do you want to make some money on the side or quit your job to work for

yourself FULL TIME?➔ Do you want step by step instructions for mastering Etsy from day one?➔ Are you familiar with Etsy’s changes in 2016 and how you can capitalize on

these changes faster than your competition?➔ This comprehensive course will provide you with everything you need to know

about Etsy including:○ Where to source products○ Marketing social media the RIGHT way!○ Secrets for IMMEDIATE sales

….and more!

INTRODUCTION TO ETSY● Jumpstart to selling on Etsy.com today and make a second income!● Follow our quick start guide to get up and running.● Optimize your ETSY products.● Learn about promotion techniques.● Handle customer service easily.● Build a social media following for continued success and viral growth.

LETS DO THIS!

WHAT’S NEW WITH ETSY

● Redesigned shop to showcase more imagery and featured products.● Top banner options to showcase your products differently● Mobile friendly pages.● Pattern by Etsy: Building your website using Etsy’s tools

BRANDING

YOUR BRAND NAMEChoose a broad name versus a specific name to pre-plan for growth.

● Think “Walmart”● A generic company name that can be an

umbrella for selling a variety of items!● You can change your ETSY Shop Name

once, and you have to make a special request, so get it right the first time!

DEMO TIME!

BRANDING BRAINSTORMSome tools I suggest:

● Godaddy.com● Thesaurus.com● Knowem.com● Our community! We’re all here to help.● Download our Brand Checksheet PDF

Is It Time To Lawyer Up?

YOUR BUSINESS INFORMATIONYou can obtain a company name without the big expense of a business entity, LLC, etc. Just follow these easy steps:

● Register your business name as a DBA or Doing Business As company. This will enable you to get a EIN or Employer Identification Number from the government.

● I use this company for all my legal stuff: www.LegalZoom.com● Once you have your DBA name registered, sign up for your EIN via the IRS.

gov website by Googling the phrase “Apply for an Employer Identification Number (EIN)”

● Save this number in your Evernote! You’ll need it!

SETTING UP YOUR BUSINESS & TAX ID

● Think of an EIN as a second social security number, only for your business.● Etsy requires an EIN or Social Security Number for tax purposes when you

start an Etsy Shop.● If you sell under your company name, I suggest starting with the EIN; any

name other than your own name--affiliate with your SSN.

WHEN TO INCORPORATE?DBA is great for starting out, you save a considerable amount of money in the beginning, including the recurring $800 incorporation fee every year in April. But, if you get to a point of making a significant amount of money, you might want to consider it sooner than later.

● Corporate taxes will be lower than personal taxes if you are in a higher tax bracket.

● You have an ability to write off items as expenses, such as transportation.● You then pay yourself out a small salary, reducing your taxable income.

More of this will be covered in our Legal programs!

Keyword Planning

Three primary tools:

● Google Sheets (free)● Google Adwords (free)● Keyword Dominator Tool (3 searches free per day, or $60 unlimited)

Advanced tools to be covered in our marketing program:

● SEMRush● SpyFu

KEYWORD TOOL DOMINATOR

Create Etsy Account

CREATE AN ETSY ACCOUNTGo to www.ETSY.com and sign up for an account.

● If you already have a brand name in mind, use it at your “USERNAME” as well when signing up.

OPEN AN ETSY SHOP● Scroll to the bottom of Etsy.

com● Click the “Open a Shop”

button

Add video here

ETSY SEO

ETSY SEO - ETSY SHOP PAGESThe most important SEO elements for your Etsy shop is your Shop Title and Shop Announcement.

● The Shop Title will be the page title for your shop page. The page title is the text a person sees in the search engine that links to your shop. Search engines only show 66 characters for the page title. Make use of this by placing three highly searched keywords (found via Google Keyword Planner) in a row!

EX: Product Title = KEYWORD - KEYWORD - KEYWORD

● The first 160 characters of your Shop Announcement are used to create the meta description for your shop page. The meta description is the text shown under your page title on a search engine results page. Again include several keywords and a quality, concise store description.

Go to: http://bit.ly/etsyudemy to unlock access to this entire slideshow and interactive lecture.

The most important SEO elements for your Etsy shop is your Shop Title and Shop Announcement.

ETSY SEO - SHOP SECTIONSHow you name your Shop Sections can also help boost your shop’s SEO. Each section has its own landing page with a page title based on the Sections name.

● You can edit your Shop Sections by going to Your Shop - Listings Manager - Sections

ETSY SEO - SHOP SECTIONSHow you name your Shop Sections can also help boost your shop’s SEO. Each has its own page with a page title based on what you name it.

● Use the keyword list in Google Sheets● Make sure try to use up to 24 characters.

ETSY SEO - PRODUCT LISTING PAGESTwo major SEO elements for your product listing pages are your Item Title and Item Description.

Your can edit your Item Title and Description for a specific listing by going to the Listing Manager and clicking the gear to edit. Your Item Title is used to create the page title for your listing page. The new Etsy Shop allows only 55 characters in your title.

● The first 160 characters of your item description is used to create the meta description for your listing page. The meta description is the text shown under your page title on a search engine results page.

ETSY SEO - PRODUCT LISTING PAGE

ADVANCED SEO: INBOUND LINKSThe more links pointing to your page, the better the ranking will be. Here are some secrets how to get them!

● Gifting bloggers on Instagram / YouTube● Outsourcing through Upwork.com● Download our Social Profile PDF to get things started!

**When gifting items, you may have to pay the blogger to mention your product. Just be certain to provide accurate post text for them to display, and I strongly advise to setup a bit.ly URL link to track the number of clicks that come from their post. If its Instagram, you will want them to go to your own account.

ETSY SEO - SOCIAL MEDIA COUNTS!Take the time now to start getting all of your social media accounts in order. Facebook, Twitter, Instagram, Pinterest, and even Snapchat and Vine would be useful to incorporate.

DESIGNING YOUR SHOP

DESIGNING YOUR ETSY BANNER AND LOGO

● 2016, Etsy introduced a completely new look to the Shop.

● The cover photo should really stand out and I recommend showcasing your products since it will be the first thing they will see.

● Remember the minimum dimensions are 1200px x 300px (but you may want them a little higher for retina monitors).

DESIGNING YOUR ETSY BANNER AND LOGO

DESIGN YOUR ETSY COVER PHOTO AND LOGOGet your Banner and Logo professionally made by a graphic designer.

I recommend:

● Upwork.com● Fiverr.com

For higher end designs (as shown for my projects below), I recommend:

● 99Designs.com

PATTERN BY ETSY

E-Commerce Quick ComparePattern Shopify Woo Commerce

Cost $15/month $9 - $179/month No monthly (except hosting)

Setup Process Very Easy Medium Challenging

Customization Barely Somewhat Extremely

My suggestion: If ETSY is already your core business and a website is secondary, Pattern could be a great choice. If you are just starting out and your intent is to build a solid website for selling, Shopify is great.

If you want a website that goes beyond shopping and will include memberships, digital downloads, blogging, and you have a clear vision of your site, WooCommerce would be a great option for up to 150 - 200 products. Beyond that, I would recommend something like Magento.

IT’S TIME TO SELL!

IT’S TIME TO SELL!First, take a look at the top accounts from last year. It will allow you to gain some inspiration and also tips on what they are doing RIGHT.

IT’S TIME TO SELL!

WHAT ELSE TO SELL?ETSY is meant for handmade, craft, art and vintage goods.

BUT: There are many ways of using Etsy as a marketplace for other items.

● Clothing● Pet items / crafts● Kids crafts and accessories● Car accessories● Home decor

A great article to inspire: http://www.freshrag.com/15-etsy-shops-that-are-killing-it-with-sales/

QUICK SELLING TIPS● Find a price point between $15-30. Feel free to start with a lower price to get

the sales moving, and over time, gradually increase the price. Etsy doesn’t display the cost in a purchase review, which is a great way to start racking up sales and review numbers early.

● When you receive a sale, do your absolute best to nurture your customer. Contact them personally, ship the product IMMEDIATELY, and make sure you follow up and ask about their satisfaction (it won’t hurt to ask for a review too).

Sourcing Your Products

OUTSOURCING THE CRAFTS: CLOTHING

OUTSOURCING THE CRAFTS: CLOTHING● T-SHIRTS / SEWING CRAFTS:

Find a pattern maker on Craigslist that will handle small order items. Typically people resort to Craigslist when they are really looking for work, so you’ll find someone who is willing to work with you.

If you are planning on buying blank t-shirts to screen print, I recommend setting up a Resellers Permit using your EIN (no personal social security allowed), this allows you to buy at wholesale.

BellaCanvasGroceries Apparel (they sell organic and recycled garments)Mill42

OUTSOURCING THE CRAFTS: CLOTHING● CLOTHING / SEWING CRAFTS:

Make sure you take photos of the person working, or you should sit in front of the machine and snap some photos, or have a nice professional style video discussing your process.

Care Labels / Logos: https://wunderlabel.com/

Need a custom shirt color? Make sure you buy clothing as ‘PFD’ which means Prepared For Dye, then you would need to take the tshirts to the dye house.

OUTSOURCING THE CRAFTS: CLOTHINGExample of a custom t-shirt

Example of a t-shirt pattern

OUTSOURCING THE CRAFTS: CLOTHINGBella Canvas Wholesale Example

$4 a shirt, versus a custom shirt which will cost between $9 - $15 each.

OUTSOURCING THE CRAFTS: MOLDS● PROTOTYPE / MOLD MAKING PLASTICS

Find a product you want to replicate. Think about something unique you can provide. Look around you at possible solutions to problems you have: Laptop stands, desk gadgets or figurines, holiday items, toys, puzzles…

You can find someone to build you a prototype, just look for people on Craigslist who have 3D Printers, CNC training, and Milling experience.

If you’re in the Southern California area, there is a place called Urbanworkshop.net that has multiple locations and students eager to use their newly found skills (and job boards).

OUTSOURCING THE CRAFTS: MOLDS● PROTOTYPE / MOLD MAKING PLASTICS

Once you get the concept in place, I recommend hiring a mold making professional to help you create the first mold, mixing the right elements to give you that first product. Then, you can either continue to outsource to someone like him, or you can do it yourself and stock up on the inventory.

**Note: You may want to pay someone to prototype a single item at first, but then move into hourly if it will bring your cost per item down. You want at least a 100% profit margin to make it worth your time doing and to achieve WLTH.

OUTSOURCING THE CRAFTS: MOLDS

OUTSOURCING THE CRAFTS: CUTTING● Cards, invitations, home decor, wedding items, bachelorette parties, etc..

Probably one of the easier ideas in this program: Buy yourself a cutting machine and you can produce beautiful crafts for any occasion quickly.

Cricut.com- Inexpensive solution for just $200! Uline.com- Purchase packaging to save moneyMichaels.com or Amazon- Buy your additional supplies (use that Wholesale License to be able to get your supplies cheaper as well since you are planning on doing this as a business)

SOURCING LIKE A PRO

WHERE TO FIND MANUFACTURERSYou can search Google with a phrase such as ‘celtic skull resin manufacturer’. Try to get as detailed as possible, but it’s another way to find someone capable of handling the process (although I suggest trying local first).

Alibaba.com is a directory for suppliers and product sourcing worldwide

Alibaba is massive! It could be considered too massive, and we have a program that is dedicated to nothing but Alibaba.

● If you are interested in investing into inventory to bring your profit margins as high as possible this is a great solution. However there are many tricks of the trade you MUST know before using Alibaba (we’ll tell you all of them).

Aliexpress.com is an ecommerce platform for selling small bundles and single purchases of items you find on Alibaba.

● Aliexpress is the Amazon for Alibaba. You can test selling one or two items (for just a bit above the manufacturing cost you would pay on Alibaba) without having to buy a bulk minimum order on Alibaba.

● Aliexpress will help you selling products immediately on Etsy.

Thomasnet.com is an online platform for supplier discovery and product sourcing in the USA and Canada.

● Thomasnet focuses on industrial products and goods, but they are continuing to grow to catch up to Alibaba. It’s worth taking a look and comparing.

MakersRow.com is an online platform for manufacturing in the USA.

● Makers Row has a pretty intuitive 6 step process for beginners to walk you through the pattern making, prototypes, samples, and eventual small batch manufacturing.

● I recommend exploring this option if you have products that may be a little technical and time consuming.

SOURCING: WHO DO I ASK?Contact 10 suppliers minimum with at least one year of Gold Supplier status (check the box while searching). Be as descriptive as possible with what you are trying to achieve.

● Finding the best prices available based on your scope of work● Finding a supplier that is quick to reply and very responsive● Comparing MOQ (Minimum Order Quantities)● Comparing production time and shipping rates (Door to Door is the ultimate

way of getting an order handled).

**It helps to be familiar with Skype or Whatsapp for communication with them. Keep a record of all communication to make sure everything is as detailed as possible.

SOURCING: WHAT TO ASK● First get the supplier’s base number. I don’t like to come in with the super

customized feature I am thinking of right off the bat because they may inflate the cost on you.

● So the first contact email should be:

Hello, I’d like a quote for your ____ products in quantities of _____, _____, and ______ (provide a product number if their site provided one, if not attach an image). Please include your MOQ and door to door shipping rate to airport code ____ and mailing zip code ____. Also, what is your total production days needed for this order and your payment procedures. I look forward to working with your company!

(multiple quantities are important to understand what kind of discount they offer for larger orders)

SOURCING: WHAT TO ASK● The first email can vary of course. Especially if the supplier stated their MOQ

already.● NOTE: The MOQ is NOT set in stone. Many Alibaba suppliers list 1000 as

their MOQ, but will fulfill MOQs of 250 for example. You just have to ASK!● Once you get the initial quote, THEN reply with the customizations you want.

For example a different size, color, shape, attachment, etc. These customizations should not change the price much, at most I have seen a couple more dollars per unit for small tweaks.

SOURCING: DUTY FEESAnother thing to keep in mind while factoring your total expenses, are DUTY FEES

● Import duty fees vary product to product, so ask your manufacturer what “Import Code” they use for your product and calculate yours on the website below.

● If a company is not willing to do Door to Door, you will have to hire a freight broker and someone to ship the items to you from the yard. These costs add up!

www.DutyCalculator.com

ETSY CUSTOM ORDERS

ETSY CUSTOM ORDERSProviding a unique and original feel to your product is very satisfying to a user, knowing that they can get a one of a kind item.

How to Enable Custom Order Requests:

● Go to Your shop > Shop settings > Options● Save the Request Custom Order setting as Enabled● A Request Custom Order link will appear on your shop and on all your

listings.

ETSY CUSTOM ORDERSIf only some of your listings are customizable, you can opt out of your listings that aren’t. Edit the listing and remove the check mark next to Buyers can request customization.

**The maximum processing time for custom orders is 6-8 weeks.

ETSY CUSTOM ORDERSWhen the buyer requests an item, you’ll start a conversation before the customization is confirmed. Look for it in your Custom Requests folder.

Once you work out the details and the cost, create a custom private listing directly from the original Custom Request Conversation thread.

ETSY CUSTOM ORDERS● The listing won't appear in your public shop or in Search, which means that other buyers won't

be able to purchase it. Once your listing is sold, though, it will appear on your public Sold Items

page with your other sold listings.

● Once you publish this listing, we'll send your buyer an email with a button to purchase the listing.

● Private listings don't have a way to transfer digital downloads. If you're selling a custom digital

download, email it to your buyer separately or use a third party file sharing service.

● To view your private listings, go to Your shop > Quick links > Listings Manager. They'll be labeled

Private.

● If your buyer sent the request through a regular conversation, you can still create a private

custom listing! In the conversation, click Make this a custom order. Then click Start building the

custom order.

ETSY PRODUCT PHOTOS

The most important part of selling your product, is showcasing an amazing product with photography.

● 2-5 photos are a MUST● Clean and consistent. All photos should have

a similar feel to it.● Always include a master shot, some closeup

imagery, and if it involves a model, use it in a shot. Ie, closeup of someone holding a coffee cup.

MASTERING PRODUCT PHOTOS● Phone Tools: Camera +, Fotor, Luminance, ProCamera are all good apps.● Brush up on Photoshop or MacPhun is a great new tool for enhancing photos

too.● Depth of field is always a plus. If you absolutely don’t want to take photos,

you can find photography students at your local school or craigslist. Just please pay them for their time, they’ll keep coming back then.

THE PROFESSIONAL SHOT

● What is your main product image background or backdrop? A white wall? Outdoor blur? Wood table?

● Make your images consistent and uniform for your ETSY shop so the page looks professional

THE CLOSEUP PHOTO

● Take an extreme close-up of your product. This will show the buyer the texture and the finer details of the product.

● Be as descriptive as possible in your description so they can understand the thought and passion put into the product.

THE CLOSEUP PHOTO

● Details to showcase the beauty of the product is important!

● You’ve put a lot of time into your products, there’s no need to half ass it now. :-)

THE SIZE AND HUMAN INTERACTION● It’s a good idea to showcase how it will look in the wild, so showcasing a

product on something they can relate to.

THE MODEL SHOT● Showcase a lifestyle photo using a model interacting with your product.

ETSY PRICING

PRICING YOUR PRODUCTS ON ETSYJoining Etsy is free and the cost to sell products is probably the cheapest online.

● Etsy charges $0.20 for each product when the listing is published.● A listing lasts for four months or until the item is sold. Once a sale occurs,

Etsy charges a 3.5% transaction fee on the item’s sale price (commission).● Consider these two into your actual cost to produce per item.

PRICING YOUR ETSY PRODUCTEtsy merged Paypal into Direct Checkout (which is both good and bad).

Etsy’s Direct Checkout fee is 3% + $0.25 for both U.S. and International. They deduct from your credit card on file (or debit card). The sale money goes into the bank account that you connected.

SHOULD YOU MAKE SHIPPING FREE?51% of shoppers said that “items did not qualify for free shipping” as a reason they abandon shopping carts.

FROM: Entrepreneur.com

● Solution: Add in the price of shipping to your retail cost!

Think about it from a user perspective. They see this great deal you’re giving them, they add it to their cart, and then they get a shock because the shipping is almost ⅓ of the cost! If you price the item a little higher, add value with a description and the FREE shipping will seal the deal.

PRICING BREAKDOWNYour are building a plastic coffee table decoration and it costs $5 in materials and and takes an hour of your time. Give yourself a wage of $15/hour (minimum wage in California, FYI). So you need at least a $20 minimum to break even, not to mention a rule of thumb for marketing is 15% of your profits, and you want about 15-20% put back into your business for growth, and let’s not forget about the tax man too!

A rule of thumb for marking up is to add 200% from cost markup. This can be tricky if it’s a product that can easily be replicated for less. This is where good research comes into play.

PRICING BREAKDOWNProduct cost: $20Marketing investment: $3Business investment: $3Tax hold: $5Shipping (US): $12.95 for USPS Medium Flat Rate

Sub total: $43.95

Now, depending on the pricing of your competitors, you can add more to the cost for additional profit, just be sure to deduct more for taxes. So if the competition is light, you can have a larger increase as long as there is demand.

PRICING BREAKDOWNLike this woman’s product...

ADDING PRODUCTS ON ETSY

PROMOTED MARKETING

ETSY PROMOTED LISTINGS

You can auto-promote new listings if you’d like, but be careful because you want to make sure you can keep track of what you’re spending for each product.

ETSY PROMOTED LISTINGSThis pop-up appear after the Settings is selected in Promoted Listings.

Select “On” or “Off” for pausing.

● “Daily Budget” is what you are willing to spend total. Start with $5, but remember, you may not get this many clicks. Gradually increase.

● You can modify the Max Cost Per Click, but I don’t recommend it.

Example of Positive Promotion Example of Promotion that needs work

If you look at the cost for advertising vs. the revenue, you can see it is almost 45% of the revenue, which isn’t good. So that means you need to adjust your price points.Also if you look at the number of impressions vs. clicks you see a low ratio, that is normal. So the solution to this problem would be to increase the price, and possibly include free shipping.

ETSY COUPON CODES

SHOPPING ENGINE ADS

ETSY PACKAGING & SHIPPING

ETSY PACKAGING

Packaging is an important part to receive a positive review.

A handwritten Thank You, and a well thought package will go a long way. Just make sure you have this as part of your costs!

ETSY PACKAGING

● If you don’t have the extra time or funds to spend on packaging, a little note goes a long way.

● You also want to try to push them to your website to buy directly from you to reduce your Etsy fees!

SHIPPING ETSY ORDERSEtsy has USPS shipping label printing right in your Etsy account

ETSY USPS TRACKING

CUSTOMER SERVICEIt is very important to respond to questions as quickly as possible. A potential buyer is likely to message a number of storefronts and they will likely purchase from the fastest reply.

● Download the Etsy Seller App on your phone. You will get notified when a customer sends you a message and you can respond right away.

MY ADVICE FOR CUSTOMER SERVICE1. In a world of social media, the customer has to be right, otherwise you risk that negative

feedback across many platforms and peers. Some customers will make it their duty to try to ruin you, and unfortunately, there will be nothing you can do, the damage is done.

2. When I worked at the Apple Store, the greatest customer service advice I received was to ‘Surprise and Delite’ customers. They have an expectation that is lower than expected, and you delite them with something much greater than expected.

Ex. Someone accidentally ordered one item instead of two and they just wanted to know how to order again with a shipping discount. My advice: Send them a new product for free. They’ll be more inclined to speak positively to their friends and will write a review about their experience. That is considered positive marketing.

SOCIAL MEDIA MARKETING

WHAT SOCIAL MEDIA ACCOUNTS DO I NEED?You should have your social media accounts setup by now, if you don’t, take the time to get these up and running before moving forward.

● Instagram● Pinterest● Facebook● Twitter● YouTube● Vine

WHAT SOCIAL MEDIA ACCOUNTS DO I NEED?

Pinterest:

Create boards that are similar to your Etsy Sections. Then post all your product images, product lifestyle images, quotes, memes and more on your Pinterest account. Include links back to your Etsy products (paste the link to the specific product in the image description/caption field while posting)!

Instagram:

Post your images with hashtags and your description. Make sure you account has a link to your Etsy Shop. There is no rule for hashtag limits, so be certain to use as many as relevant as possible. Research your competitors on Instagram and make a spreadsheet with possible hashtags to use.

TOOLS I RECOMMENDSocial Media Publishing:Hootsuite.com or Bufferapp.com

Instagram Tools:

Instatag (Phone app)Repost (Phone app)EasyTagger (Phone app)Photodesk (OSX app)

We have a social media marketing program that will detail all of the tips and tricks of social media along with automating this process!

www.Hootsuite.com enables you to post to the following Social Media networks (up to 3 profiles for free, or up to 100 for $9.99/mo):

● Instagram (It pushes notifications to their app to copy / paste. The best method on the market today)

● Facebook● Twitter● Pinterest (using the ‘Tailwind’ app in Hootsuite)

www.Bufferapp.com (up to 2 profiles for free, or up to 12 for $10/mo)

Free service - allows for 2 profiles and 10 updates in the queue for each profile

$10/month - unlimited updates and up to 12 profiles. First, connect your profiles on the left. Then for each profile, hop into the “Schedule” tab to choose the days and times that your posts will go out. To add a post, click the “what do you want to share” box at the top of the page, and type or paste in your post.

“I feel like Pablo”-Kanye

MY RECOMMENDATION:

● Instagram posting!!!● Buffer style posting● Campaign management

Downside: Learning curve. You should take the Hootsuite course.

FACEBOOK PAGE● Facebook is crucial for your business. ● You must have a personal Facebook account in order to setup a page. One

of the benefits of this is that you can suggest all of your friends to like your new Facebook Page, which will help boost sales!

● Use Fiverr to find designers to design your Facebook Cover Page (or use the same cover page that you designed on Etsy).

EVENTS, MILESTONES AND OFFERS

● I love using OFFERS for coupon codes around holidays!● Remember that you need 50 likes on your page, before you can create offers.

DO NOT BUY!!!

WHY IS SOCIAL MEDIA IMPORTANT?1. Increased Brand Recognition2. Improved Brand Loyalty3. More Opportunities to Convert4. Higher Conversion Rates5. Higher Brand Authority

WHAT CONTENT SHOULD I POST?

Focus on your business. Showcase behind the scenes photos, events, sponsorships, and your team behind the madness.

I recommend posting memes only if it has some kind of relevance to your industry and what the user would want to see. Be careful on what you post because it could offend someone.

POSTING RULES

● 80% of content should add value and build BRAND recognition and your products. ex: Your own meme/quote creation that will get viral shares.

● 15% should be sharing OTHER people’s ideas, articles, content, videos, Facebook posts, Twitter retweets, etc. that is relevant to your brand.

● 5% of your posts should be PROMOTIONAL. Including coupon/discount codes, new items, etc.

Keep a calendar schedule and stick to the routines. People love routines!

AUTOMATION TIPS1. Hire someone from Upwork to handle your social media

You’re too busy to post, trust me, I understand. Hire someone! Snap photos and keep folders organized on a shared Dropbox account and you only pay them for the time they work. (Make sure Work Diary is enabled, do not allow manual time!).

2. Grab Relevant Content Quickly● Keep track of your competitors social media, and use their inspiration for your

own. Be certain to remove any watermarks.● Setup Google Alert for the latest articles relevant to keywords about your

business.

AUTOMATION: ZAPIER AND IFTTTThese are websites that will help automate tasks even faster. Be careful to test your scripts before you deploy them. You can use these for Etsy (as shown below) or for general social media / productivity.

UNDERGROUND TIPS

The Hacks To Get You Started“Fake it, til you make it”My Fiverr Recommendations:

Banner Design: https://www.fiverr.com/bunnytan/make-you-an-etsy-banner

Treasury boost -https://www.fiverr.com/sweetbabyn/create-10-etsy-treasuries-a-day-for-5-days

Favorites boost- https://www.fiverr.com/inspiremetals/get-your-etsy-shop-100-favorites-or-more

https://www.fiverr.com/noasegev/get-your-product-150-favorites-in-3-days

The Hacks To Get You Started“Fake it, til you make it”Other Recommendations:

Pinterest Boosting:https://www.fiverr.com/kathyskorner/pin-up-to-125-etsy-listings-to-pinterest

Instagram / Facebook / Twitter / Pinterest Followers, Likes, Pins, etc..http://addmefast.com

Automating Your Social Following..http://monstersocial.net/r/?id=Njc=

The Hacks To Get You Started“Fake it, til you make it”Sales Hacks:

Create products that are low in cost and ask your friends to create Etsy accounts to buy them off of you. Then ship the products to them and have them write you reviews. The faster you do this, the faster your organic listings will jump. When you are done, move the prices back up.

Hold off on custom orders in the beginning until you get your flow and sales moving. Custom orders take more time and you typically want to go through an approval process in order to make them happy. Be sure to increase the cost between 15 - 25% for custom orders too.

ADDITIONAL INFORMATIONPrograms to look out for:

2016 Social Media Marketing Automation2016 Alibaba Step by Step2016 Amazon Guide to Selling Everything

2016 etsy tutorial mastering etsy

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