2016 10 trends to watch (summary)

EXECUTIVE SUMMARY

MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural

collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.

MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural

collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.

OVERVIEW:We’reabouttoseeasurgein“autonomousdevices”thatareawareoftheirenvironment,theirstateandincomingdatathathavetheabilitytolearnandmakedecisionsontheirown.

10. AGE OF AUTONOMY

DRIVERS:DriverlessCarsAdvancedTechnologyRobo,csInternetofThings

OVERVIEW:Whathappenswhenthingsdon’tnecessarilygoaccordingtoplan?Brandsarefindingwaystocapitalizeonunfavorableturnofeventsandturningthemintomarke,nggemsofhumor.

9. LEMONS TO LEMONADE

DRIVERS:TransparencyProudlyImperfectContentMarke,ngBeingAuthen,c

OVERVIEW:Brandsarebeingmindfulandcrea,velyfindingwaystoensureequalopportuni,esforall,regardlessofbackground,civic,social,economicac,vi,es.Enablingfullandac,vepar,cipa,on.

8. SOCIAL INCLUSION

DRIVERS:SocialEntrepreneurshipMillennialMindsetProudlyImperfectPushforEquality

OVERVIEW:Teamswithinnova,vesolu,onstomaketheworldabeSerplace.MillennialsbecomingthelargestsegmentoftheU.S.labormarketandtheyarepushingbackon“businessasusual.”

7. DO GOODERS DRIVERS:CivicInnova,onSocialEntrepreneurshipMillennialMindsetSocialConnec,vity

OVERVIEW:Consumerssharemoreinforma,onthaneverandbelieveitincreasestheirinfluenceonsociety.Twothirdsofsmartphoneownerssaytheyshareregularlyandhaveanaudiencefortheircontent.

6. NETIZEN JOURNALISM

DRIVERS:SocialMediaDistrustinMainstreamMediaSharingExperiencesMobileDevices

VIDEO

OVERVIEW:Inamarketplacewithsomanyop,onsforeveryproductandservice,itsimportantforbrandstobuildstrongconnec,onswithcustomersandcreatealoyalrela,onship.

5. CULTIVATING COMMUNITIES DRIVERS:CulturalHubsSuppor,ngLocalCollabora,veMarketplacesSharingEconomy

OVERVIEW:Adblockingposesamajorthreattodigitalmediacompaniesthatdependonadver,singforrevenue.Companiescouldloseoutonasmuchas9.7billionacrossdigitaladformatsthisyear.

4. ADBLOCKALYPSE

DRIVERS:

ConsumerResponseAppleIOSUpdateDigitalFa,gueAdver,singOverload

OVERVIEW:Na,veAdver,singispaidcontent.Ar,cles,infographics,videos,younameit-ifacontentproducercanmakeit,corpora,onscanbuyitandpublishingpla]ormscanpromoteit.

3. NATIVE ADVERTISING DRIVERS:AdBlockersSharingEconomySocialMediaContentIsKing

OVERVIEW:Astechcompaniesbegintoconnectthedotsbetweenthesmarthomeandoffice,mobiledevices,thesealwayslisteningassistancewillsoonbeabletoanalyzeanddeliverconcreteinforma,on.

2. ARTIFICIAL INTELLIGENCE

DRIVERS:AdvancedTechnologyInternetofThingsBigDataMobileDevices

OVERVIEW:InsteadofIMAX,itsYOU-MAX.Imagineanimmersivescreenofcontentwhereveryoulookandcharacterthatarenotonlyawareyou’rethere,butreacttoyour“physicalpresence.

1. VIRTUAL REALITY REVOLUTION DRIVERS:AdvancedTechnologyImmersiveExperiencesOculusRibGoogleCardboard

1. VIRTUAL REALITY REVOLUTION

2. ARTIFICIAL INTELLIGENCE

3. NATIVE ADVERTISING

4. ADBLOCKALYPSE

5. CULTIVATING COMMUNITIES

6. NETIZEN JOURNALISM

7. DO GOODERS

8. SOCIAL INCLUSION

9. LEMONS TO LEMONDADE

10. AGE OF AUTONOMY

Let’s Work Together! KerryAbner

kerry@intecoogroup.comwww.intecoogroup.com