20150713 11.30 finding your potential clients: icca association database training for beginners

Finding your potential clients ICCA Association Database training (for beginners)

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Donatella Pace ICCA Data Research Executive ICCA, the Netherlands

ICCA Association Database

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Association characteristics: • Long-term business • Rotating between different countries (no

repeat business) • Long lead time • Almost every interest has an association • By invitation from local counterpart

ICCA Association Database

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Our leads in the database must:

• have at least 50 participants

• be organised on a regular basis

• move between at least 3 countries

ICCA Association Database Criteria

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Content (as at 30 June 2015): # Regular occurring meetings: 19,547 # Confirmed meetings: 209,500 # Associations: 11,750 # Association with local reps: 25%

ICCA Association Database

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Log in

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Third tab

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Database start page

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

New search

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Only text

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Potential meetings for…

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Database start page

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Advanced

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Advanced

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

In order of relevance

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

You can change the order

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Break-down / Filter

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Break-down:

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Filter:

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

First full profile in list:

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

ICCA member involved

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Organisation tab

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Business Exchange tab

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Confirmed meetings in…

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Advanced

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Search, sort and filter

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Save

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Export

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Print

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Organisation details…

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Advanced

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Break-down and filter

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Bookmark (yellow star)

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Bookmarks

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Saved Selections

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Notes

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Hot / hot leads

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Hot / hot leads

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Select your potentials

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Filter on deadline bids

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Thank you!