2014 the evolution of online video 6.9 7 - akamai...tbps 6.9 1999 2004 2007 2008 2009 2010 2011 2012...

Tbps

6.9

20041999 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Tbps1.1

2009Live Webcast StealsBroadcast Share

• 7 Millionpeoplestream the U.S.Inauguration

• Comcast &Time Warnerlaunch TVEverywhere

Tbps1.3

2011Royal Wedding

• 2.9 Millionconcurrentstreams

• Rise ofsocialviewing

• Rise of the“secondscreen”

Tbps1.4

2012NFL Championship

• > 2 Millionviewers

• HD qualityscreens

• StreamingovertakesDVD andBlu-Raycombined

2014Major Sporting Events

Major Sporting Events

Gbps21

2004Record Traffic on Election Day in the U.S.

Major Milestones

• iPhonelaunches

• Netflixlaunches

• BBC iPlayerlaunches

2007

Gbps444

2008Major Milestones

• Androidlaunches

• Hulu launches• TV audiencetransfers toInternet formajor events(e.g. Masters)

THE EVOLUTION OF ONLINE VIDEO

The past fifteen years have seen tremendous online growth, and we’re just at the beginning.

Learn more at: akamai.com/LiveEvents

2010Major Milestones

• iPad launch• Near-HDTV• 2-4X 3Gspeeds

• RevampedAppleTVlaunch

2013Emergence of 4K/UHD

• 4X theresolutionof HD1080

Winter Olympics

• 2.5 Millionconcurrentstreams

• 3.5 Tbpstraffic peak

World Cup

• 6.9 Tbpstraffic peak

NBC Sports Live• 800,000viewersper minute

• 1.3 Millionconcurrentstreams

Akamai and the wave logo are trademarks of Akamai Technologies. Other trademarks are used for descriptive purposes only and do not imply endorsement. Published 10/16.

Victoria’s Secret Online Fashion Show

• Flashcrowd

• DoS

1999

<1GBPS

2015

Tbps7.3

January• OTT trafficpeaked at40 Tbps

UEFA EURO 2016• 7.3 Tbps trafficpeak during Portugal-France championshipmatch

Summer Olympics• 4.53 Tbps trafficpeak during thegames' first 3 days

2016