2014 sla conference - digital government strategy - stierholz
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SLA 2014: VANCOUVER, CANADAKATRINA STIERHOLZ, FEDERAL RESERVE BANK OF ST. LOUISSTIERHOLZ@STLS.FRB.ORG
MY COMMENTS ARE MY OWN, AND DO NOT REFLECT THE VIEWS OF THE ST. LOUIS FED OR THE FEDERAL RESERVE SYSTEM
Digital Government Strategy: building a 21st century platform
to better serve our constituencies
St. Louis Fed’s work
We’ve been doing this for a whileProductsOur focusStrategy &
changesChallengesNext steps
History of outreach
Products with a purpose Data (FRED)
Paper since early 1960s Digital since early 1990s
Economic Education Mid 1990s Fed Challenge & tours Classroom
Digital library (FRASER) Post-paper world Since 2004
Mostly paperDirect to customer (often)
Focus for Information Services
Economic informationCredible, high qualityUnbiasedEconomic education
Economic way of thinking In line with curricular standards
FRED & FRASER Aggregates from multiple sources Uses source information directly Each provides a single user interface
FRED
Database of economic time seriesAggregates data from 67 sources
mostly government Data are in a single format, making it easy to have multiple
series in a single graphOver 220,000 economic time series
All major macroeconomic indicators are representedGrew out of our economic policy outreach
Visible public serviceTools built on top of FRED (GeoFRED, Alfred,
Excel add-in, API)Graphing software built into FRED, easy graphing
FRASER
A digital library of policy documents, data, and primary source materials about economics and banking in the United States
Focused on the Federal Reserve, monetary policy issues, banking, and general economic policy.
Useful for teaching economic history, evaluating policy decisions (mock FOMC), contemporaneous accounts
Contains Over 1000 titles, 70,000 issues 10 special collections, with 13,408 documents (folders or items) And 383,578 call reports
Types of documents: Data and statistical publications (mostly federal agency) Archival records (personal papers, Federal Reserve Board records) Federal Reserve publications Congressional publications
Economic Education
Produced print lessons for yearsAlready had a training the trainer as a
conceptMoved to an online format:
Online courses (each one lasts one or two class periods)
Podcasts Videos Simulated chats Whiteboard / Promethean activities Apps
Minutes from the Boardof Governors meeting,October 29, 1929
Minutes from the BoG, October 30, 1929
Traditional method—face to face
Good news Immediate customer feedback Measureable impact (count ‘em) Testimonials More “high touch”
Bad news Limited by staff time Reach is small, relative to other methods Can’t replicate Only happens when staff are present
Move online/change strategy
Still direct to customer
Old things continued
But there are limits to our reach this way…
New strategy: wholesale
Our strategy now
Continue to have direct as self-serve, but…Each product has slightly different tactics,
but the overall strategy is the same. Use the internet Think, “train the trainer” Whenever possible, leverage other resources to
maximize our reach Make things efficient for maximum output Cross promote for more impact
FRED strategy
Use the internet Moved online, eventually cancelled print
Train the trainer Teach professors Tutorials (write once, read many)
Leverage other resources Media/Journalists Social media/bloggers Textbook publishers Textbook authors
Cross-promote Additional products to meet needs (GeoFRED, AlFRED, Excel Add-in) Econ ed writes curriculum using FRED to support classroom uses
Be efficient
FRASER strategy
Use the internet (from the beginning)Train the trainer
Raise awareness with librarians (you!)Leverage other resources
Twitter DPLA OCLC Fed in Print/Econ Lit
Cross-promote Link to content in FRED Develop curriculum (Barbie and Women in the labor force) Reference, when appropriate, in Wikipedia
Be efficient
Economic education strategy
Train the trainer (more) Workshops with teachers Conference presentations Webinars Offer professional development credit for our workshops, to encourage
enrollment Leverage other resources
Textbooks (Worth) Other Fed’s offering training Partnerships with other institutions (CEE, SIFMA) Social media (twitter, facebook)
Be efficient Useable parts, reused in multiple places Offer sessions for employees, use the video from that for an external video
Cross-promote Available for non-traditional audiences, too Maximize search results in a variety of ways
Benefits
Increase our reach in the most efficient manner possible
Moves focus to creating content, adding features, and improving usability
Reaching audiences who are influential in their worlds (librarians, teachers, journalists)
Helps us think about new audiences for our work (especially cross-promoting and partnerships)
Challenges
More effort for all items, when only some of them really get traction from the ‘leveraging outside resources’
More removed from our audiences, so feedback can be more difficult to get (not just squeaky wheels)
When others carry your message, you can’t control it
Next steps
More integration across resources and across audiences
New curriculum staff to integrateEconomic information conference
Aimed at librarians and other information professionals with the knowledge, competence, and enthusiasm to disseminate economic information expertise to their respective audiences.
We are also targeting i-Schools, library schools, and journalism schools for attendance. Many will have two reserved seats: one for a faculty member and one for a student. We think this moves us even further up the ‘wholesale’ market.
Considering metadata standardization or linking across products for automated links
Keeping it going
Your ideas?
Contact me at stierholz@stls.frb.org
Thank you!
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