2014 cookie training

Together with LBB we will show you HOW • to engage

more girls• to reach more

customers • to sell more

Cookies

we inspire girls, families and volunteers with our program and marketing support.

we make cookie season easierin a digital world

Our cookie brands earn customer loyalty and passionate fans

Troopbonus

1%

Council-sponsoredprogram, events,

properties & training

50%

Cost ofcookie sale

support4%

GirlRewards

3%

How the cookie crumblesPrice per box- $4

Troop Proceeds- $.55 per box 1-125 packages.Bonus Proceeds-$.10 per box for troops with a per girl average of 126+.

Cadette/Senior/Ambassador Option$.05 per box additional if C/S/A troops vote to take additional proceeds in lieu of individual recognitions.  Form on girlscoutsgwm.org.

Where does the money go?

All of the revenue earned through the Girl Scout Cookie Program benefits our communities and Girl Scouts in New Hampshire & Vermont.

Troop Proceeds

18%

Cost ofcookies

24%

2013 gsgwm cookie stats

• 9,615 girls sold 1,330,878 packages or 110,906 cases!

• Troops earned $820,061.10 dollars in troop proceeds! High Sellers

• 2500 5 girls• 1000 29 girls• 500 204 girls

Operation Cookie 9,593 boxes (Virtual)GOC 800 boxes (Council)

Troop Reward 300+troops

Rewards that INSPIRE GIRLS!

2nd AnnualVirtual Cookie Rally!

National Web Event

JANUARY 11th, 2014!

Girls learn exactly how! they can bring their dreams to life!

Cookies Live! Back by popular demand!

Rallies!

• Ultimate Cookie Party

• Step by Step on HOW to host a rally

• Sample Stations

• Best Practice: Girls sell 15 packages more on the average

Wonder-filled Rallies!

GOALSMessage Clips

Goal Necklaces

Cookie Box Message Ribbon

Wonder-filled Rallies!

GIFT OF

CARING GOC Card Center

Booth Skits

Message Maker

Wonder-filled Rallies!

BIG

GROUP FUN

Booth Skits

Rewards Show

Cookie Scientist Photos

It’s Cookie Time, so stop on by.We have your favorites for a limited time.Thin Mints, Samoas, Tagalongs too.Buy some for a friend and some for you!

Cookie Booth Raps

National Girl Scout Cookie Weekend

February 7th & 8th

Watch for

updates on

girlscoutsgw.or

g and through

our eBudde

emails

Can we inspire busy Volunteers?

By delivering on-the-go Resources!

Volunteers can go to littlebrownie.com TODAY to

check out the fabulous interactive volunteer guide!

MORE Digital Cookie Program Tools!

we inspire familiesBilingual family resources available at www.littlebrownie.com

Pin-worthy ideas and crafty marketing ideas for Moms and Dads who want to support their daughter’s cookie activities

Action-packed interactive games to help girls practice their cookie pitches before they meet the public!

Let’s show them

• The most flexible training available for busy volunteers!

• Customized for YOUR Council on the 5th Tab

• Upload training videos, quizzes, etc. for ON-TIME delivery of valuable information!

• BRAND NEW lessons for 2013-2014!

We value their time!!!

America’s FAVORITE Cookies!

There is something special about Super Six

Girl Scouts do a world of good!

Little Brownie Packaging Updates 2013-14

New Little Brownie Packaging Updates for 2013-2014

• Current packages have a mix of tear strip and tuck flap style closures.

• Packages with tear strips being updated to tuck flap style for consistency.

• GreenPalm URL added to GP seal on pack

• Soft change-over 2013-14 season

Tear Strip Style

Tuck Flap Style

www.greenpalm.org

New GSUSA Cookie Case Designs 2013-14!

New GSUSA Case Designs for 2013-2014

Standardized for both Bakers to provide a consistent consumer

experience

Would You Like to Buy Some Girl Scout Cookies?

ONLY AVAILABLE ONCE A YEAR

12-27-13 to 03-16-14

Your cookies will be delivered on 02-08-14

Gift of CaringYou can also purchase cookies to be donated to Operation CookieGirl Scouts will deliver the cookies.

Operation Cookie

Sell 20 boxes for

Operation Cookie and

earn…

Virtual Gift of Caring

Operation Cookie

Wraps around a Thin Mint Box!

Available on-line

technology

littlebrownie.com – leader in digital technology

5 Most popular website pages:

• Cookies

• Clip Art

• Volunteer Activities

• Cookie Club

• YouTube Videos

Online Volunteer Training – user friendly

Online Cookie Training:• Great for new and experienced leaders• Program, Marketing, Technology,

Cookies, Council• Module 5 Council Customized

Messaging, Lessons and Info• Shorten trainings, Dynamic lessons and

videos

Booth Scheduler & Cookie Locator LocatorBooth Scheduler

Booth locations/times entered in eBudde

Councils sets up rules so sign-ups are fair

Troops sign-up/auto synced to Cookie Locator

Site confirmations for store managers

Integrates w/Cookie Locator

Online service, allows customers to locate booth sale sites

Connects with GSUSA’s Cookie Finder Promote the Cookie Locator on your website, Facebook, Pinterest , Twitter, email signatures

Customers can find cookies with our Cookie Locator and

Cookie Locator Mobile Phone AppiPhones, Android Smart Phones

download the free app or call **GSCOOKIES

Bringing more customers into the sale

Reaches more consumers and drives new visitors to girlscoutcookies.org

We amplify the voice of Girl Scouting!

eBudde

New default password

for everyone!

955Samoas!! (Yes with the !!)

registered girls will be uploaded

OC –TGOCfull cases/extra boxes

Initial Order Report

Girl payments Entered and Troop Gift of Caring –TGOC

Girl Orders tab

Troop Sales Report

Cookie Cupboards• Located at offices and volunteers homes throughout the council.

• Troops enter a Pending order in eBudde Monday to get additional cookies for booth sales to pick-up on Friday.

•Troops can order in cases or packages (packages must equal a case). Mixed cases cannot be returned.

•Cupboards will take returns on Monday (Tuesday if Holiday falls on Monday ) from orders picked up on Friday. They will only except for returns full un-opened cases of same flavor. Only 25% of original order can be returned.

•Goal is to be empty by the end of sale.

•We may consolidate cupboards as the sale proceeds.

Cookie Cupboards

Pending Orders

Cookie Cupboards  Addresses of Locations and information on Cookie Cupboards will be on our website at www.girlscoutsgwm.org  Manchester, NH Thetford, VTNashua, NH Bennington, VTExeter, NH Rutland, VTW. Chesterfield, NH Essex, VTSanbornton, NH Barre, VTTamworth, NHLittleton, NH

Cookie Club goes to NEW platform!

Girls manage their cookie business online!

NEW Platform• Troop leader gives

access• Fresh look updated

screens

Cookie club patch

Girls who send 20 emails through Cookie Club will earn

patch!

NEW

Cookie Club – Troop Leader View

45

Cookie Club – Troop Setup

46

Troop leader logs in and clicks on “Reports”

Troop leader can select from the list of reports to view the detailed reports

Troop leaders can also select an archive to export a XLS file to their desktop

Troop Leader Reports in Cookie Club

47

Cookie Club – Troop Reports

48

Cookie Club Dashboard – Snapshot of Your Season!

49

Ask Family & Friends – Ecard Preview

50

Booth Sales

February 8 – March 16Make sure booth sales are recorded in eBudde so that will be downloaded to the Cookie Locator. If a troop is going to another Community for a booth sale they must let the Community Product Sale Coordinator know to make sure there is not a booth sale being hosted at that site already. New this year! Wal-Mart agreement with GSUSA on having Girl Scouts host booth sales at their Wal-Mart and Sam's Club locations. Educate troops not to order booth sale cookies on their initial orders. And if they do they are responsible for payment of these cookies on their initial order ACH sweep and they cannot be returned if booth sales don’t happen or don’t sell all cookies ordered.

Step 1

Step 2

Step 3

Step 4

Step

Step

Girl Scouts do a world of good!

• Booth Scheduler App

• Cupboard Keeper App

2012 Pilot Program Fascinating Facts: •309,569 cookie packages were picked up and electronically signed for using our Cupboard Keeper mobile app.•More than 910,000 cookie packages were recorded as sold using the Booth Sale Recorder mobile app.

Booth Sale Recorder App Cupboard Keeper App

Source: eBudde Booth Report & Distimo Monitor Report – March 2012

Delivery

Delivery

Distribution and Delivery

Standard DeliveryTrailer Delivery (2500

cases)

Community Group Delivery (2500 Cases)

ACHSweep Dates:

February 212.50/box on initial order

March 7 balance due as of 3-4-

2014March 28

Final balance due

Alerts, if necessary, are due

February 18 - 1 pmMarch 4 - 1 pm

March 25 - 1 pm

Reminder:Do not order booth sale inventory in your initial order!

2014 Important Dates October – December Trainings

December 27 Sale Begins

Feb 7-8th National Girl Scout Cookie Day

February 13-20 Delivery

Feb 21-March 16 Booth Sales

March 13 1st ACH Sweep

March 27 Final ACH Sweep

2013-2014 Girl Scout Cookie Season

All proceeds stay in our community

• Girls learn five essential business and leadership skills:

– Goal Setting– Decision Making– Money Management– People Skills– Business Ethics

• The cookie sale is teaching me to be a future business leader

2014 Financial Literacy Badges

Thank you for all you do!

2014 Cookie Volunteers