2014-03-13 omnistudio best social media channels

Workshop I: Facebook, Twitter, LinkedIn, etc. - Which

Channels Are Best for Your Organization?

Lis Harper – OmniStudioMarch 13, 2014

Thrive. Grow. Achieve.

LIS HARPEROmniStudio

• Social media marketing & content strategy

• Experience with nonprofits in Washington, DC

• OmniStudio has served mission-driven organizations for 30+ years

• Our goal is to provide strategic services that advance your communication goals

Who is our audience?

Where are they?

What’s the best way to reach them?

What do we want them to do?

MARKETING

Supporter does not knowyou

Supporter learns who you are

Supporter engages with you online

Supporter shares and endorses your content with their network

Supporter signs up for your emails or donates (success!)

Engaging/Growing your Audience

SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND YKONTAKTE (LATEST AVAILABLE DATA, AS OF FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)

Social Media Penetration by Region

EASTERN EUROPE

CENTRAL ASIA

ASIA

WESTERN EUROPE

OCEANA

MIDDLE EAST

AFRICA

SOUTH AMERICA

CENTRAL AMERICA

NORTH AMERICA

54%

28%

36%

5%

19%

41%

48%

8%

23%

35%

FEB2013

71% of U.S. Adult internet

users use Facebook

More Women than Men are on Facebook

Largest U.S. adultage group onFacebook = 18–29

Posts

African Americans and urban residents are the Largest U.S. cohorts on Twitter

16% of adult U.S. internet users

have a Twitter account

African Americans and urban residents are the Largest U.S. cohorts on Twitter

Largest U.S. adult age group on Twitter = 18–29

DC is the #1 U.S. city on social media, and

the preferred channel is Twitter

18% of adult U.S. internet

users have a Twitter account

Tweets

At least 22% of online U.S. adults

use LinkedIn

Largest U.S. agerange from 30-49

LinkedIn is the only

social site measured by

Pew where usage among

50-64 year olds outpaced usage among

18-29 year olds

Men use this site slightly more than women

Groups & News

80% of Pinterest users are female

21% of U.S. internet users

are on Pinterest

Largest adult U.S. age group on Pinterest Is18-29

Top 10 Regions

for Pinterest:United StatesCanada

MacedoniaAlbania

South AfricaNepal

BangladeshNew Zealand

AustraliaSerbia

Board

At least 6% of adult U.S. internet users have a Tumblr account

60% of the audience is outside the U.S.

46% of Tumblr users are age 16-24

More Women than Men are on Tumblr

Posts

68% of Instagram users are women

17% of online U.S. adults use

Instagram

Largest adult U.S. age group on Instagram is 18-29

Photos

70% of Google+ users are male

Top 10 Occupations

of Google+ users:

Student Software Engineer

ConsultantManager

PhotographerTeacher

MarketingDesigner

ProfessionalGraphic Designer

20.01%2.65%1.99%1.72%1.59%1.39%1.34%1.30%1.20%1.19%

Canada2.46%

USA31.49%

Mexico1.77%

Brazil5.43%

UK3.88%

Spain1.70% Italy

1.76%India

13.69%

Indonesia1.82%

Posts

Search Engine Optimization

Social Search and your organization’s Website

Social Search and your organization’s Website

Social Search and your organization’s Website

Social Search and your organization’s Website

Social Search and your organization’s Website

Questions?

Page 15

Thank you!

Elisabeth Harper - Senior Interactive StrategistDirect: 202-331-5602 E-mail: eharper@omnistudio.com