2013 haier corporate slides

1H 2013 TV presentation Poland, March 07th 2013

III. TV market trends

V. Key technologies

IV. 2013 TV strategy

VI. 1H 2013 line-up overview

Agenda

I. Haier Group and Haier TV

II. TV inside Haier Group

Haier Group

The Haier Group: A Global Brand Born in China •  Haier ranked #1 global major appliances brand for the 4th

consecutive year with a 8.6% retail volume share in 2012. •  White, Brown goods and Home Solution specialists

•  28 years of experience, founded in 1984 in Qingdao, China. Present in 165 countries More than 70,000 employees worldwide Strong network of 133,000 retailers

•  45 production facilities •  10 R&D centers

•  2011 global sales figures: 150.9 billion RMB (23.3 billion USD)

$23 Billion in World Wide Sales

Haier has posted consistent growth over the last three decades, achieving a record turnover of $23.3 Billion in 2011. 23.3

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1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011

Haier’s EU operations

§  30 countries in Europe

§  European HQ in Paris

§  R&D / design centres in Italy and Germany

§  Manufacturing plant in Italy (fridge)

§  12 622 Point of Sales in Europe

EU Industrial development

Haier keeps on investing to develop its international business. Local investments are made worldwide to support the brand’s market presence in all continents. It is an essential aspect of Haier strategy to design and manufacture products in different parts of the world, customizing them for specific national and regional markets: In Europe, in order to further improve its supply chain, Haier is considering new investments in the next 3 years

Innovation is at the heart of Haier’s strategy. •  4% of turnover invested in R&D (USD 60 M) •  7,000 dedicated employees involved in innovation

programs worldwide •  9,258 patents and 2,532 certified inventions •  589 software intellectual property rights •  Best innovations: Wireless TV, Transparent TV, Brain

Wave TV, Eye control TV.

Innovation

Transparent TV prototype (IFA 2011)

German Engineer

Brain Wave TV prototype (CES 2012)

Eye Control TV prototype (IFA 2012)

2011 iF Design Award Haier won this year the prestigious iF Design Gold award for its unique and innovative Haier Net@TV 3D user’s interface and Dual Face remote commander

Haier: 8th most innovative company worldwide

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Haier is ranked 8th most innovative company in the world in 2012 by the Boston Consulting Group.

Haier has won 20 places in this ranking since 2010.

•  World’s leading refrigerator brand with 13.7% volume market share in 2011 (source: Euromonitor)

•  Annual production capacity: 18 Millions units

Refrigerators

•  No.1 brand in the world with 10.9% retail volume share in 2011 (source: Euromonitor)

•  Annual production capacity: 10 Millions units

Washing Machines

Wine Coolers

•  N°1 brand in the world with 14,8% volume market share in 2010 (source: Euromonitor)

•  Production capacity: 0.5 Million units

•  Strong industrial background in energy and water treatment solutions

•  Complete range of products including solar panels, solar water heaters, heat pumps, water softeners and air conditioners

•  Annual production capacity: 28 Millions Air Conditioning units

Home Solutions Pioneer

Investing to build the future in a sustainable way.

•  Annual production capacity: 10 M units •  Highlights:

Ø  state-of-the-art television sets with LED technology Ø Numerous functional innovations: USB recording,

timeshift Ø Wide range of sizes, from 19” to 55”

Televisions

27 Haier TV Manufacturing plants

Chinese Factory Overseas Factories

Location! Thaïland! Jordan! India! Europe (Czech Rep)!

LCD/LED ranges!

4! 2! 2! 1 (SKD)!

A production capacity of 10 millions sets/year

Location! Qingdao! Hefei! Jiao nan!

Chong qing!

LCD/LED lines!

4! 6! 5! 2!

A new Factory in Europe

•  Wistron Key Figures: –  Wistron is located in Czech Republic –  170 000 sqm –  7 production lines (LCD/LED) –  Capacity/month: up to 291,060 pcs –  Former EU supplier for Sony,

Toshiba and Sharp

Branding main activities

Haier TV brand awareness

2012  Haier  Brand  Equity  Tracking  Report    

2012 2011 Evolution

19 15 + 4pts

20 14 + 6pts

15 10 + 5pts

Dynamic

#1 growth (#2 Samsung)

#1 growth (#2 Techwood)

#1 growth (#2 Telefunken)

•  In 2012 Haier awareness exceeds 20% in core Eu markets •  Increased by 300% in 3 years time

LCD LED TV Global Sponsorship Official sponsor of Beijing 2008 Olympic games

August 2005, Haier becomes official sponsor for 2008 Beijing Olympic Games, starting Haier Olympic trip. While Haier Global branding stage is coming and become new start of Haier overseas marketing.

Haier becomes strategic partner with NBA!

In April 2006, Haier Becomes strategic partner of NBA, which means Haier is the first appliance brand to sponsor NBA. As a match stands for American culture, Haier accelerates the steps to become American Local key brands.

Haier Rocks the World With MTV!

After official sponsor of Beijing Olympic Games, Haier becomes Official Sponsor of MTV2006 Asian Music, and marketing activities for Haier brand in Malaysia, Singapore, Thailand, India and Korea carry out. Haier becomes the first Chinese brand MTV participating Asian big prize, making Haier into the ranks of famous international brands.

LCD LED TV WW EVENT OOH

Advertising

Pan European advertising campaigns for:

•  TV •  Fridges •  Washing machines

MyZone - msn.be home page MyZone - UK Times Magazine

Haier Glass Design – Berlin Airport ABT Washing Machine – Berlin Airport Haier Metal TV – Berlin Airport Haier Corporate – IFA International

Sport, Arts & Culture

•  Haier is a sponsor of the Grand tour of Milan, Sept 2012

•  Art Exhibition of The Forbidden City at The Louvre: Treasures once housed in the Forbidden City of Beijing, are exhibited exceptionally presented in Oct.-Dec. 2011 at the Louvre in Paris thanks to the support of Haier

•  Football: Haier has visible presence in football stadiums in Europe (Italy, France, Spain & Germany) . It also supports education programmes within the sport.

•  Haier is a sponsor of the London Museum of Science

Haier is a keen patron of the arts and culture. We believe that art is a universal language able to generate cultural exchanges whilst sport has the power to unite people across the globe.

Volleyball sponsoring in Italy

Trade Shows & Fairs In order to ensure the visibility of our products, Haier is present at major consumer and professional trade shows such as IFA in Germany, CES in the U.S., Canton Fair in China but also at local national fairs.

IFA 2012

Digital Marketing Strong focus on digital communication operations: •  Active digital strategy, generating strong online visibility •  Social media community (Facebook) of more than 300,000 fans in 1 and a half

year

Facebook branded content

•  Daily messages published on fans walls

•  Regular operations every 2 months (games, competitions, gifts, films, branded content, etc)

Virtual Showroom & website

Promotions:

PR  ac:vity  •  2500 articles as of September 2012 •  35 million contacts

Benelux Inauguration

Lyon Home Solutions R&D center opening Poland launch

Thanks for your attention!