2012 products are hard keynote address

A new product ownership model Products Are Hard, San Francisco

May 1, 2012

Tuesday, October 29, 13

Tuesday, October 29, 13

LUXR.CO MAY 2012

Janice Fraserwww.luxr.co

@clevergirl

TWEET!

Tuesday, October 29, 13

LUXR.CO APRIL 2012

Today’s assumptions:

Tuesday, October 29, 13

LUXR.CO APRIL 2012

Today’s assumptions:

1. You understand Lean Startup.

Tuesday, October 29, 13

LUXR.CO APRIL 2012

Today’s assumptions:

1. You understand Lean Startup.2. You’re already working Agile.

Tuesday, October 29, 13

LUXR.CO APRIL 2012

Today’s assumptions:

1. You understand Lean Startup.2. You’re already working Agile. 3. It’s not always smooth.

Tuesday, October 29, 13

LUXR.CO APRIL 2012

Agile is a beautiful thing.

Tuesday, October 29, 13

LUXR.CO MAY 2012

“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.

“The courage to discard failing solutions and seek new ones encourages simplicity.

“The courage to seek real, concrete answers creates feedback.”

—Kent Beck

Tuesday, October 29, 13

LUXR.CO MAY 2012

Dev

Dev

Dev

Dev

DevDev

Dev

Tuesday, October 29, 13

LUXR.CO MAY 2012

Dev

Dev

Dev

Dev

DevDev

Dev

Lightweight communication over written specifications

Standup

Retrospectives

Learning cultureSmall increments of working code

User Stories

Refactor

Short development cycles

Testing early & often

Product Owner

Continuous Integration

Tuesday, October 29, 13

LUXR.CO MAY 2012Tuesday, October 29, 13

LUXR.CO APRIL 2012

“No matter what the client says the problem is,

it is always a people problem.”

—Also by Kent Beck(emphasis mine)

Tuesday, October 29, 13

LUXR.CO MAY 2012Tuesday, October 29, 13

LUXR.CO MAY 2012

Dev

Dev

Dev

Dev

DevDev

Dev

Tuesday, October 29, 13

LUXR.CO MAY 2012

Dev

Dev

Dev

Dev

DevDev

Dev

Tuesday, October 29, 13

LUXR.CO MAY 2012

Dev

Dev

Dev

Dev

DevDev

Dev

Tuesday, October 29, 13

LUXR.CO MAY 2012

Dev

Dev

Dev

Dev

DevDev

Dev

Tuesday, October 29, 13

LUXR.CO MAY 2012

Product Owner

Dev

Dev

Dev

Dev

DevDev

Dev

Tuesday, October 29, 13

LUXR.CO MAY 2012

Product Owner

Dev

Dev

Dev

Dev

DevDev

Dev}Restof

theWorld

Tuesday, October 29, 13

LUXR.CO MAY 2012

} Dev

Dev

Dev

Dev

DevDev

Dev

BLAMERest

ofthe

World

Tuesday, October 29, 13

LUXR.CO MAY 2012

} Dev

Dev

Dev

Dev

DevDev

Dev

BURNOUTRest

ofthe

World

Tuesday, October 29, 13

LUXR.CO MAY 2012Tuesday, October 29, 13

LUXR.CO MAY 2012Tuesday, October 29, 13

LUXR.CO MAY 2012

} Dev

Dev

Dev

Dev

DevDev

Dev

Restof

theWorld

Tuesday, October 29, 13

LUXR.CO MAY 2012Tuesday, October 29, 13

LUXR.CO MAY 2012

SHARED OWNERSHIP

Tuesday, October 29, 13

LUXR.CO MAY 2012

UX

& D

esig

n

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PRODUCT IDEAS

SHARED OWNERSHIP

Tuesday, October 29, 13

LUXR.CO MAY 2012

UX

& D

esig

n

Dev & Eng

•

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PRODUCT IDEAS

SHARED OWNERSHIP

Tuesday, October 29, 13

LUXR.CO MAY 2012

UX

& D

esig

n

Dev & Eng

•

blah blahblah blah

blah blahblah blah

PRODUCT IDEAS

SHARED OWNERSHIP

Tuesday, October 29, 13

LUXR.CO MAY 2012

UX

& D

esig

n

Dev & Eng

•

blah blahblah blah

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PRODUCT IDEAS

SHARED OWNERSHIP

Biz/PM

Tuesday, October 29, 13

LUXR.CO MAY 2012

Design+ Product Management

+ Development

= 1 product team

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Obligation to the Team

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Obligation to the TeamUnderstand the customer at an expert level.

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Obligation to the TeamUnderstand the customer at an expert level.

Translate high-value needs into product.

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Obligation to the TeamUnderstand the customer at an expert level.

Translate high-value needs into product.

Hone your craft.

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Obligation to the TeamUnderstand the customer at an expert level.

Translate high-value needs into product.

Hone your craft.

One Important Authority

Tuesday, October 29, 13

LUXR.CO MAY 2012

DESIGNEmpathizer-in-Chief

Obligation to the TeamUnderstand the customer at an expert level.

Translate high-value needs into product.

Hone your craft.

One Important AuthorityPrioritize customer problems.

Tuesday, October 29, 13

LUXR.CO MAY 2012

DEVELOPMENT“Raise high the roof”

Tuesday, October 29, 13

LUXR.CO MAY 2012

DEVELOPMENT“Raise high the roof”

Obligation to the Team

Tuesday, October 29, 13

LUXR.CO MAY 2012

DEVELOPMENT“Raise high the roof”

Obligation to the TeamEnvision the best possible solutions based on available technology.

Tuesday, October 29, 13

LUXR.CO MAY 2012

DEVELOPMENT“Raise high the roof”

Obligation to the TeamEnvision the best possible solutions based on available technology.

Commit to the outcome.

Tuesday, October 29, 13

LUXR.CO MAY 2012

DEVELOPMENT“Raise high the roof”

Obligation to the TeamEnvision the best possible solutions based on available technology.

Commit to the outcome.

One Important Authority

Tuesday, October 29, 13

LUXR.CO MAY 2012

DEVELOPMENT“Raise high the roof”

Obligation to the TeamEnvision the best possible solutions based on available technology.

Commit to the outcome.

One Important AuthorityMeasure outcomes over time.

Tuesday, October 29, 13

LUXR.CO MAY 2012

PM & BUSINESSScales of Justice

Tuesday, October 29, 13

LUXR.CO MAY 2012

PM & BUSINESSScales of Justice

Obligation to the Team

Tuesday, October 29, 13

LUXR.CO MAY 2012

PM & BUSINESSScales of Justice

Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.

Tuesday, October 29, 13

LUXR.CO MAY 2012

PM & BUSINESSScales of Justice

Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.

Identify the business the value in customer needs.

Tuesday, October 29, 13

LUXR.CO MAY 2012

PM & BUSINESSScales of Justice

Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.

Identify the business the value in customer needs.

One Important Authority

Tuesday, October 29, 13

LUXR.CO MAY 2012

PM & BUSINESSScales of Justice

Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.

Identify the business the value in customer needs.

One Important AuthorityDelegate decisions to the appropriate person.

Tuesday, October 29, 13

LUXR.CO MAY 2012

securitytech ops

customer support

marketing & advertising front end

business operations

tech supportsales

Biz/PMU

X &

Des

ign

Dev & Eng

Tuesday, October 29, 13

LUXR.CO MAY 2012

When things go wrong, there’s no one to blame

but ourselves.

Tuesday, October 29, 13

LUXR.CO MAY 2012

NOT consensus.

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Tuesday, October 29, 13

LUXR.CO MAY 2012

Consultative

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Tuesday, October 29, 13

LUXR.CO MAY 2012

3 leaders, not 4.

Tuesday, October 29, 13

LUXR.CO MAY 2012

3 leaders, not 4.blah blah

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Tuesday, October 29, 13

LUXR.CO MAY 2012Tuesday, October 29, 13