2011 social media, niche job boards, company career sites and referral programs

Where are we going?

Hints and trends in the online recruiting world

The landscape ‘out there’

The recession drags on…but we’ve bottomed out

Social media is ‘sexy’ 5 applicants for every job Lack of certain types of candidates Employers hesitant to ‘staff up’

The landscape ‘inside’

100,000+ job boards worldwide Job posting prices are commoditized Many sites’ technology is ‘behind the

curve’ More seekers than jobs Competition from social media Rise of aggregators

What people said

3 discrete groups of respondents: job board operators, job seekers, HR and recruiting professionals

275 responses Conducted online Aug-Sep 2010

Social media is real

78% !

Multiple board use is common

Question #1

Focus and ease of use

The basics still stand for job seekers

Referrals rule?

No response

Bottom line for job seekers

Social media is important Job sites must be easy to use – and

focused Lack of response from employers is

frustrating

What about HR & recruiting?

Social media looms large

72%

63%

57%

LinkedIn rules

97%

Question #2

Where will recruitment spending increase?

Social media Company career sites Referral programs Niche job boards

Where will recruitment spending decrease?

3rd party recruiters Newspapers Career fairs General job boards

Candidate quality counts (but look what else matters!)

66%

53%49%

Biggest challenge: quality candidates

Question #3

What are job board operators worried about?

The recession, ‘free’ job sites...and LinkedIn

Plan of action?

Question #4

So…what should you do now?

Improve your candidate quality Survey your employers – find out what they like

and don’t like about ALL recruitment methods (not just job boards)

Offer targeted emails to subgroups of job seekers

Position your site as the social recruiting provider for your employers

Questions, answers, and discussion

Job Board Doctor provides consulting services for job boards and career sites in the following areas:

Short & long-range planning Product development & launch

Sales & marketing SEO

Social media & content creation Site & user interface analysis

Phone: 641-236-0298

Email: thedoctor@jobboarddoctor.com

Twitter: JobBoardDoctor

Web: www.jobboarddoctor.com