2011 case competition: selkirk college (diploma winner)
Post on 21-May-2015
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Synergetic Solutions
Nicholas Stadnyk, Stephen Hart, Jared Zuege & Meghan Booth
Thompson-Okanagan Region
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Table of Contents
• Introduction• Our Vision, Our Recommendations• Conclusion and Questions
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Current Situation:
• 32 Visitor’s Centers across the region• Lack of communication between TOTA and
VICs
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Main Assets
• Extensive outdoor recreation activities• Unique landscapes• Wineries• Ski industry
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Current Problems
• Lack of awareness between the visitor center:• Visitors• Community• Regional businesses
• Lack of Funding• Lack of involvement in the community
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Our Vision
To involve the local community in supporting BC Park’s activities by raising awareness via social media and creating a common public space within visitor centers.
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The Online Community
- Generate a web identity- Improve quality of information- Improve site navigation between key partners
- Establish an internet community
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The Business Community
Develop relationships between local recreation organizations with BC Parks and visitor centers • Visitor centers act as an advertising platform• Benefits the park• Benefits the club • Benefits the visitor center
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The Business Community
BC parks training seminars
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The Local CommunityImprove community connections through events and education
• Education• Local Ownership• Inexpensive word-of-mouth advertising• Involve BC Parks and visitor centers in local
culture
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Question’s:
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References
• www.hellobc.com• www.env.gov.bc.ca/bcparks• www.thompsonokanagan.com/• www.faithpopcorn.com • BC Parks Program 2007-2012• www.hikekelowna.org
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