2011 05-i moms-lizgumbinner
Post on 08-Jul-2015
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DESCRIPTION
The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.
TRANSCRIPT
Oh no!It’s Christmas!
Best Buy = mom’s premier holiday helper
Why Cool Mom Tech?
cool mom tech spokesperson videos
dedicated emails + added value emails
Better Mornings on CBS Atlanta
-166 authentic retweets reaching 2.6mm users
-504 authentic Facebook comments
-3540 blog comments
-1000 YouTube views
-2300 tracked clicks to Best Buy
3.5 million total digital impressions
win/win/win
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