2010 uni serv skills session meeting potential of online meeting spaces

Meeting the Potential of Online Meeting Spaces

From websites to blogs to social networks, learn how to use Web. 2.0 tools to connect with

members in this hands-on training session.

Developed by SocialFish and NEA

Introductions

• Sign in to the Groupsite or create an account:– http://uniserv-skills-session.groupsite.com

• Please take our Survey...

Socialnomics Video

Today’s Session

1. What’s Web 2.0 and what’s it good for?2. Outposts versus homebase3. New ways to work.

Social Media Tools

Brian Solis and JESS3

It’s not about the tools

Jessica Hagy, Indexed Blog

• Concentrate on the relationships NOT

the technology!

Conversation

Collaboration

CollectiveAction

Hitting the Bullseye

ProgramDevelopment

EventsAdvocacy

Your Focus

Conversation

Collaboration

CollectiveAction

Social Focus

Sweet Spots

ProgramDevelopment

EventsAdvocacy

Listening & Responding

Where to start?

Customers and Starbucks

• Google Alerts• TweetBeep• Backtype*• SocialMention• Addictomatic • HowSociable

?

• Google Reader• Filter by

Subscriptions

Keyword Listening Tools

Exercise

• What do you need to accomplish?• Who are the people who can help you?• What do you need them to do?

• Begin to think about how the web can facilitate that action.

Hands-on

• Create Facebook Accounts• Create Twitter Accounts

Today’s Session

1. What’s Web 2.0 and what’s it good for?

2. Outposts versus homebase3. New ways to work.

What’s the difference between an outpost and a homebase?

• Profile• Pages• Groups• Events

• Profile• Groups• Events

• Profile• Hashtags

Three More

Outposts: The Big Three

Where are your people?

Monthly site traffic

• Wisconsin National Board Network• Metropolitan Nashville Education Association• Dennis2Delegates• NEA C.A.R.E. Trainers• NEA English Language Learners’ Caucus• State Education Editors

Hands-on

• Demo Groupsite• Create LinkedIn Accounts• Create Care2 Accounts

• When might you use a public site versus a Groupsite or other social homebase?

Today’s Session

1. What’s Web 2.0 and what’s it good for?

2. Outposts versus homebase3. New ways to work.

It’s not information overload-it’s filter failure.

By AlphaChimpStudio, via Flickr

Pulling it all together

1. How to embed YouTube Videos2. Why you might use Vimeo.com instead of

YouTube3. Create a Poll or Survey with PollDaddy.com4. Sharing presentations with SlideShare5. Putting your Tweets on a web page using a

Widget

Exercise

• How might Web 2.0 change the way we work over time?

• How might work you are currently doing be facilitated by Web 2.0?

• What work will Web 2.0 require that you are not currently doing?

Hands-on

Creating a web site with:• Groupsites• Blogger• Wordpress

ORGANIZING AND THE SOCIAL WEB

What Organizing and Technology have in common

• Move people to action• Create power• Appeal to self-interests• Are both a science and an art• Build organizational capacity

“Organizingis a fancy word for

relationship building.”

Ernesto Cortes

Be an Organizer

• In social networks, online groups behave a lot like offline groups.

• To be effective in this environment, you have to behave like an organizer: identify and develop leadership and encourage supporters to reach out to each other.

• Bring people together and give them the tools to act on behalf of your Association’s shared values.

• Build a network of relationships that is deep enough to provide a foundation for community action--and offer social rewards for individual action.

Fit Social Networking into Your "Ecosystem"

Social networking "part of a participatory ecosystem." • How does this fit within the broader context of what

you want to accomplish in your Association? • Do you have other ways for people to participate? • Think about complementary ways in which people can

take action and communicate. Most important, create mechanisms to motivate offline action.

• In-person meet-ups have been shown to make people more likely to become an activist.

Social Technographics Ladder

Josh Bernoff, Forrester Research

Encourage Participation and Let Go

• Web 2.0 is predicated on the idea that users define the things they use. Your role is to provide structure and guidance and to encourage communication among supporters.

• The first part of this task is to define multiple ways in which supporters can take action and meet each other. Fortunately, social networks were designed with participation in mind. Use your network's built-in tools to encourage involvement.

Developing a Community Strategy

“Build it and they will come” doesn’t work!• Key goals to keep in mind:

– #1: Help people work together – #2: Adoption can not be mandated – #3: Don’t assume everyone works the same way – #4: Liberate information – #5: Develop strategies for group engagement– #6: Identify specific ways to measure and evaluate

community-building efforts

Develop an Engagement Strategy

• Goals: 3 reasons the organization is engaging in community-building activities

• Member needs summary: 3 key needs community members have of your organization that can be fulfilled or supported via online community

• Recommended community tactics: A list of key tactics that meet the business goals as well as member needs

• Metrics / Reporting: Indentify specific ways to measure and evaluate community-building efforts--articulate dimensions of value like loyalty, affinity, time engaged, etc.

• Engagement plan /calendar: Key tactics mapped to specific dates

Excerpted From the Online Community Report, January 28, 2008

Make a List of actions

• How will members interact with one another on your site?

• What are you asking them to do? • What actions and behaviors are valued?• Who are the leaders and followers?• Develop a list of actions that you'd like

supporters to take and create easy pathways for supporters to perform these actions.

Challenges and Opportunities

• The popularity of specific networks will shift, feature sets will expand, and you will sometimes have positive, and sometimes negative results. Regardless of all the changes, social networking is here to stay.

• The concepts that underpin social networking are becoming the trends shaping the Internet, commerce, and social life online and offline.

• Online connections are strengthening offline relationships.

• Social networks have become places in which life happens--but it's the life of people networked to every other computer user on the planet.

Further Reading

The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory

The architect of the Obama campaign reveals how it all happened -- and how it will

revolutionize our politicsDavid Plouffe — 2009

Mobilizing Generation 2.0A Practical Guide to Using Web 2.0 Technologies to

Recruit, Organize, and Engage YouthBen Rigby — Jossey-Bass — 2008

What can you do differently starting today?

Maddie Grant, CAEChief Social Media Strategist

maddie@socialfish.orgSkype/Twitter: maddiegrant

Lindy DreyerChief Social Media Marketer

lindy@socialfish.orgSkype/Twitter: lindydreyer

http://www.socialfish.org

Lorraine WilsonNEA ITS

lwilson@nea.orgTwitter: NEALorraine

Blog: lwilson.wordpress.com

Don BlakeSenior Technologist

dblake@nea.orgSkype/Twitter: donaldblake