2009 trends marketing communication media creativity

2009 TRENDSMarketing, Communication, Media, Creation

Crédit photo : Vincent Debanne

Stop running, innovate !

2.0 strategic planning : ask the experts !

2.0 strategic planning for a digital world

Orange : together we can do more.

Our clients : marketing 2.0 exemple

Casino : a world of diversity

Our clients : 2.0 corporations exemple

Idtg : « choose whom you want to travel with »

We help brands adopt 2.0

Our clients : 2.0 communications exemple

Crédit coopératif : the human network

Our clients : 2.0 media exemple

Courts circuits : think tank

Courts circuits, a 600 professionals think tank

Les apéros du jeudi monthly events

Les aperos du jeudi, monthly 400 people events

7 blogs : innovation, marketing, communication, media, international

Le vide poches, 7 blogs (contagious ideas…)

PSST, a weekly newsletter for 60 000 professionals

contact@PSST.fr

blogs

pourquoi tu cours, 8 rue Myrha, 75018 PARIS

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IN PEOPLE’S LIFE

4 major phenomena

Self accomplishmentInteractive identity

The networksThe autonomy

- Recentring on oneself- The need for doing things - Conscience awakening

1st phenomenon

Self Accomplishment

In a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models.

While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things.

The self accomplishment is- self thinking but not self compliance- self projection, in a creative way- being coherent in all life’s aspects

The new ethic values are on their way to integration

Recentring on oneself (while connected to the world)Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us »

Hiving, major trend in interior design

The need for doing things« Doing things » in order to learn and gain autonomy

Actology, DIY guides for doing things

Wall e : ecology and human emotions

Awakening conscienceBecoming aware of interdependence and life specific needs : towards a responsible and spiritual development

- Open Identity- Co constructed Identity- Active Identity- Augmented Identity

second phenomenon

Interactive Identity

- A new way of relating to ourselvesEmpowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want.- A new relation with TimeInstantaneity : we are instantly in the moment, engaged in the present action- A new sense of spaceHypermobility = more physical mobility and mental projection

The new means of communication enableus to live our life the way we want: from “consumer 2.0” to active identity

Open IdentityPresenting oneself in words and images and opening up conversations (not using an avatar).

Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread

Co-constructed Personal Identity Identity is being edited live, on line, with others

t emmanuel vivier personal Facebook page is a space he shares with other people

Active IdentityBeing able to instantly share what you are doing with the people around you : Activity as a Social Signal

Twitter. the micro-blogging that allows you to keep informed all those

who wish of your activities.

Augmented IdentityThe material and immaterial overlap.Reality and virtuality get together, synchronizing and mixing each other.

The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No

need to own music.

- People like us- Activation links- Interpersonal links- Influence nodes

The 3rd phenomenon

The networks

The 3rd phenomenon

The network: new sense of proximity and distance

Source: semio factory

personal proximity+

geographic proximity+ geographic proximity+

CLOSE ONES COUSINS

DISTANT ONES STRANGERS

Internet makes relations at a distance possible (the most useful and efficient human relationships):- “proximity” not related to geographic distance but to shared values and meanings- at a « distance » that allows beyond imagination openness, without even having to move and enabling new gatherings and relationships models

Internet is the place for “gratuity” : a new sense of service, helping each others.

The network: new sense of proximity and distance

People like usA new category of people considered as « close ones ».

The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries

Activation NetworksWe can identify people who are useful at a certain moment, by their tags

A new application « fav mapper » allows connections between us and people like us using specific interest tags.

Interpersonal NetworksPeople are more or less distant, according to their information exchanges

Relations between members of a twitter network, over a few weeks

Source:mp6

The Influence nodesIt is important to analyze who is at the network junctions and facilitating the information spread

The information spreading network of two candidates for the American Presidency

Source:mp6

- Shared activity spaces- Action communities- Open access- Geolocalisation- Technological atomation

4th phenomenon

Collective automation:

Veronika Spierenburg

Each person belongs to several communities but is only engaged in one action at on given moment and place.

This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction

The challenge for these : becoming more autonomous.

the 4th phenomenon

Groups of people acting as action communities

Shared activity spacesAn activity space is a platform where a group or virtual communities sharing common interests or joint activities can access

Google open office

Action communitiesTaking control of our life in a responsible and collaborative manner …

American express open forum

Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared

Wall street journal community

Geolocalization Interaction in the real world facilitated

Peuplade, un des premiers sites à favoriser le passage au réel grâce à la géolocalisation.

Technological automationAutomating a system to its highest performance level

ZIPCAR provides automated sharing