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COLOURTHEMES56colours have been extracted from the 2007palette. These colours best represent what theColourFutures™ teamconsiders to be the five key lifestyle themes for 2007:
COLOUR FAMILIES
ColourFutures™displays a palette of100 colours for 2007.All are from the ICI Paints Global Colour System with aunique notation number. These colours are dividedinto eight families:
COLOUROFTHEYEAR2007
WELCOME
INTERNATIONALCOLOUR TRENDS
TRENDS EXPLAINED
COLOUR FUTURES™ TEAM
COLOUR FAMILIES ANDTHEMES EXPLAINED
COLOUR THERAPY
MIX AND MATCH
NATURAL STRUCTURE
FLAVOURSOF HOME
CONNECTION POINT
COLOUR OF THE YEAR2007
COLOUR TRANSITIONS
REDS
ORANGES
YELLOWS
WARM NEUTRALS
GREENS
BLUES
VIOLETS
COOL NEUTRALS
THE SCIENCE BEHIND COLOUR
COLOUR INDEX 2007
03040708111521273339454852545658606264666972
OVERVIEW
TheColourFutures™ Team introduce youto forecasted colour trends for 2007.
REFERENCEAn understanding of the science behind colour and useful colour reference details for the 2007palette.
CONTENTS
ColourFutures™isthe colour communication tool from the international team of colour experts atICIPaints.ColourFutures™isthe result of ongoing worldwide colour trend research, forecasting and development.
ICIPaints prides itself on the knowledgeof colour andcolourformulationsin paint. ColourFutures™
provides the readerwith international trendsin colour and lifestyle one yearin advance.
WELCOME
03INTERNATIONALCOLOUR TRENDS
The ColourFutures™team draws on a variety of sources: from research
groups, colour marketing and trade and retail exhibitions to design
influences from the worlds of fashion, technology, architecture, music,
nature and popular culture. This results in a contemporary colour
palette which is driven by society’s changing moods and interests.
Trends can emerge out of every possible corner of society. Some can
emerge rapidly; others evolve over several years– or even decades.
Some may be slow in evolving and then a sudden major influence can
either speed them up or slow them down.
INTERNATIONALCOLOUR TRENDS
The 2007palettes are governed by a sense of realism rather than fantasy –
there is little ambiguity about what each colour is.
07
04 INTERNATIONALCOLOUR TRENDS
To clarify what a trend is, it is helpful to look at the difference between
a hype, a fashion and a trend (see below). A hype is something that
emerges suddenly, takes a group of people by storm – and then dissipates
rapidly. Hypes are generally born unconsciously and come from some
inner drive to be accepted by one’s peers, to belong. A fashion is more
current and is usually followed consciously– through clothes, toys, food
and certain aspects of lifestyle. Trends on the other hand are drifts,
inclinations and movements in a prevailing direction.
TRENDSEXPLAINED
MAINSTREAM
IMPACT
TIME
TRENDFASHIONHYPE
07INTERNATIONALCOLOUR TRENDS
The major change this year is that colours are less
contrasting and more mid-toned overall – some of
the paler tones have moved a little deeper.
Catherine FilocheConsultant to ICIPaints, FranceBackground: Design work forcompanies including ReedExhibitions, Ineos Acrylics, JacobDelafon, Sorem, Egger and Ballauff.Founded own design office inMontmartre, Paris, in1997.Education: Ecole Supérieure d’ArtsAppliqués Duperré, Paris.Specialisms: Textiles, floor andwallcoverings.
Krim DanzingerSenior Colour Consultant,ICIPaints, USABackground:12 years’in the Colour/Design of Wallcovering, 6 Years with ICIPaints as Colour Consultant. Member ofColour Marketing Group, Member ofAmerican Society of Interior Designers.Education: BFA Graphics and AppliedDesign, Miami UniversitySpecialisms: Colour and DesignTrends, Faux Finishes and MuralPainting.
Helen MullettRetail Marketing Director,ICIStores, CanadaBackground: 22years’experience inthe manufacturing/retail sectors of the Canadian homedecoration industry. Member of TheColour Marketing Group. Education: College certificates inmarketing, advertising and colourtheory at Ryerson PolytechnicalInstitute.Specialisms: Design and colour offabrics, wallcoverings and accessories.
Jenni LittleConsultant to ICI Paints, EuropeBackground: MD of Jenni LittleAssociates design consultancy with32years’experience, including23 with ICIPaints. Partner in Little + Collins whichdesigns and produces hand maderugs. Founder member and Chairmanof The Colour Group in the UK.Education: Graduate of ManchesterCollege of Art and Design– BATextiles. Specialisms: Furnishings,floorcoverings and bed linens.
Latika KhoslaConsultant to ICIPaints, IndiaBackground: Design Director ofFreedomTree Design, a colour andtrend studio based in India.Chairholder with the ColourMarketing Group and the Indiadirector for the PPFCC. Education: Alumni of the NationalInstitute of Design, Ahmedabad, India.Specialisms: Design and colourstrategies for manufactured productsand retail collections.
Barbara RichardsonDirector, Colour Marketing,ICIPaints, USABackground: 20 years as ColourConsultant, five years as Colour DesignStudio Manager. Chairholder in TheColour Marketing Group;member ofAmerican Society of Interior Designers.Education: Graduate in Commercialand Fine Art from Cooper School of Art; Interior Design Certificate fromthe New York School of Interior Design.Specialisms: Colour and designtrends, merchandising colour, colourrestoration.
Fernanda FigueiredoColour Marketing Manager, ICI Paints, BrazilBackground: 4 years’experience in decorative paint in Brazil.Leads the colour marketing strategy and initiatives.Education: Graduate from CatholicUniversity in Brazil and Master ofBusiness Administration from UnitedBusiness Institute in Brussels.Specialisms: Colour communication,consumer behaviours on colour.
Nicki BartonGlobal Marketing Manager,ICI Paints, InternationalBackground: 5 years’marketingexperience for Dulux UK, 5 years in a global role working across the ICI Paints portfolio around the world.Chairperson of Colour FuturesTMsince 2003.Education: BSc from UniversityCollege, Cardiff.Specialisms: Colour trends, systemsand collateral, brand communicationand media.
The ColourFutures™team is a group of international colour consultants, both internal
and external, to ICI Paints. They are the recognised experts within our organisation,
responsible for ongoing watching and scanning of a wide range of industries and
environments in order to plan and forecast colour trends.
The ColourFutures™team, formally meets once a year to exchange colour news,
experiences and views, followed by intensive discussions regarding the direction
of colour.
Work culminates in comprehensive collections and concepts illustrating their
selections– it is published one year ahead in ColourFutures™.
COLOUR FUTURESTM
TEAM
08 INTERNATIONALCOLOUR TRENDS
COLOUR FAMILIESANDTHEMES EXPLAINEDThe ColourFutures™team predicts colour in two ways – Colour Families and key Lifestyle Themes.
The Colour Families are a collection of colours that fit into the same
hue, for example a collection of reds. The ColourFutures™team
predict colours for 8 hues – reds, oranges, yellows,warm neutrals,
greens, blues,violets and cool neutrals.
The Colour Families form the building blocks of the key Lifestyle
Themes. A Theme is a colour collection that draws on colours
from several of the Families that work together to reflect trends in
style. The ColourFutures™team predict 5key themes for2007.
A new ‘down to earth’quality is
apparent in all families– colours are
confident but highly usable,
sophisticated but easy to live with.
NATURAL STRUCTURE THEME
VIOLETS’FAMILY
11INTERNATIONALCOLOUR TRENDS
56 colours have been extracted from the 2007palette.Thesecollections of colours best represent what the ColourFutures™ teamconsiderto be the five main lifestyle trends for 2007. Some keycolours appear in more than one theme.
FLAVOURS OF HOME
MIX AND MATCH
COLOUR THERAPY NATURAL STRUCTURE
CONNECTION POINT
COLOURTHEMES
COLOUR THERAPY MIX AND MATCH NATURAL STRUCTURE FLAVOURS OF HOME CONNECTION POINT
COLOUR
FUTURES
Inte
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2007
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COLOURTHERAPY
MIX
ANDMATCH
NATURALSTRUCTURE
FLAVOURSOFHOME
CONNECTIO
NPOINT
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Colour Therapy has a theatrical heart –
one where a sense of drama,adventure
and sensualityare created by means
of a palette so pure and saturated that
the colour almost vibrates or pulsates
with intensity and energy. Studies
have shown that the visually impaired
acknowledge colour – they sense
the vitalityof yellow, the energy of
orange,the heat of red and the calming
character of blue.
New technologies in lighting,plastics
and glass have affected the way
we perceive colour. Galleries,spas and
night clubs are bringing daring
new concepts ofcolour usage to a wide
range of domestic and commercial
buildings.
Microscopic textures and translucent
materials permit light and colour to
move and alter space in intriguingnew
ways. Glossy lacquered and highly
polished surfaces allow for maximum
drama through reflection.The result
is futuristic without being sci-fi,space
altering without being confusing.
The palette mixes pure neutrals with
the gel-like,almost fluorescent shades
of chemical yellows, electricgreens,
laboratory pinks and liquid crystal blues
– a playground palette of luminosity
that reflects the high energy living
of today with a vision of things to come.
Techno puritycombined with
the power and energy of light are
the driving forces behind this
theme.The fleeting beautyof
lightening, electricityand fireworks
are captured in order to create a
completely contemporary canvas
of urban living – futurism for modern
times. Here is the total sensory
experience of colour that counts –
colour that envelops us and alters
our perception of space,transporting
us to a brave new world.
COLOUR
THERAPY
ENERGIS
ING
SHOCKIN
G
PULSATIN
G
OFFBEAT
SATURATED
ELECTRIC
ARTY
FASHIONABLE
PURE
URBAN
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