2002 09 281 norwegian news sites aftenposten (oslo newspaper) bergens tidende (bergen) adresseavisen...
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2002 09 28 1
Norwegian news sites
Aftenposten (Oslo newspaper)
Bergens Tidende (Bergen)
Adresseavisen (Trondheim)
Stavanger Aftonblad (Stavanger)
Verdens Gang (VG) Scandinavia online (search engine)
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‘Service-based’ thinking
Bringing community together:
Geography (city, region, country)
Affinity (common interests, hobby)
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‘Service-based’ thinking elements
Electronic newspaper:
Breaking news, Weather, 100 most read stories, TV guide,
Market of used things, Slide show (pictures),
Mobile services, Cartoons, City maps, Calendar of events,
Subscription to news (via SMS, e-mail),
First page of a newspaper (*.pdf version),
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City-guide (Web cams, films, concerts, books
Classifieds on the Internet (4 categories: job, real estate, car, boat)
Joint project “Football” (Oslo, Bergen, Trondheim, Stavanger)
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“Aftenposten”
100%-owned subsidiary of Schibsted ASA.
Publishes:
2 daily subscription newspapers in the Oslo area;
1 electronic newspaper;
A city-guide for Oslo (www.oslopuls.no);
A classified advertisement database on the Internet (www.finn.no).
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“Bergens Tidende”
Circulation:
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“Adresseavisen”
Circulation:
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“Stavanger Aftenblad” Circulation: 73.000
6 days per week
Staff: 120; Internet staff: 10
The newspaper owns local TV station
Publishes city-guide for Stavanger (www.stavangerpuls.no)
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Football project
60% of people who go beyond front page go to Football Investing in “Football” project should triple the visitors:Data-base about football players (600 home pages)
Vertical and horizontal integration of projects:3 large newspapers contributing to one sports project
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Time spent in reading newspapers vs Internet
Min. per day (2000)
Newspapers: 30 40 34
Internet: 15,7 23,8 19,3
EU NO SE
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